Sales of RTDs are expected to see steady growth in total volume terms over the forecast period. First and foremost, RTDs will likely benefit from the increasing trend towards light and fruity flavours in alcoholic drinks, alongside the continuing migration away from beer and wine in particular.
Spirit-based RTDs generally meet the definition of “Alcopops” under Swiss law and are therefore subject to a special tax. The tax is calculated per litre of pure alcohol, with alcopops incurring a rate of CHF116 per litre of pure alcohol which is about 60% higher than in spirits.
Given the poor outlook for many other types of alcoholic drinks, more players and brands are likely to enter RTDs in the forecast period. A good example of this is the introduction of Uszeit Hard Ice Tea under the Uszeit beer brand from Switzerland’s leading beer company, Feldschlösschen Getränke AG, in April 2024.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsThis report originates from Passport, our RTDs research and analysis database.
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