PROSPECTS AND OPPORTUNITIES
Increasing acceptance of RTDs as a convenient aleternative set to fuel growth
Sales of RTDs are expected to see steady growth in total volume terms over the forecast period. First and foremost, RTDs will likely benefit from the increasing trend towards light and fruity flavours in alcoholic drinks, alongside the continuing migration away from beer and wine in particular.
Special tax on “alcopops” continues to face opposition
Spirit-based RTDs generally meet the definition of “Alcopops” under Swiss law and are therefore subject to a special tax. The tax is calculated per litre of pure alcohol, with alcopops incurring a rate of CHF116 per litre of pure alcohol which is about 60% higher than in spirits.
More players likely to invest in RTDs as sales of other alcoholic drinks stagnate
Given the poor outlook for many other types of alcoholic drinks, more players and brands are likely to enter RTDs in the forecast period. A good example of this is the introduction of Uszeit Hard Ice Tea under the Uszeit beer brand from Switzerland’s leading beer company, Feldschlösschen Getränke AG, in April 2024.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Switzerland?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Switzerland?
- How are products distributed in Switzerland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Switzerland - Category analysis
KEY DATA FINDINGS
On-trade demand fuelling growth in RTDs in 2024
Diageo continues to lead with it adding numerous new flavours to its range
Supermarkets lead sales of RTDs but discounters win over price conscious consumers
Increasing acceptance of RTDs as a convenient aleternative set to fuel growth
Special tax on “alcopops” continues to face opposition
More players likely to invest in RTDs as sales of other alcoholic drinks stagnate
Alcoholic Drinks in Switzerland - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!