PROSPECTS AND OPPORTUNITIES
Demand set to rise as product offerings increase and local consumer tastes shift
Total volume sales of RTDs in Hong Kong are expected to rise in 2025 in volume terms, and see a positive CAGR during the forecast period. Spirit-based RTDs is set to continue to account for the vast majority of sales, although non-alcoholic RTDs will continue to see the most dynamic growth from a low base.
Potential category-blurring RTDs will be a demand driver
RTDs is one of the few alcoholic drinks categories that can offer a hybrid drink that encompasses different segments of the beverages industry. For example, local spirits distillery Kowloon Spirits is experimenting with tea-spirits hybrids, such as Puer and Jasmine with local craft whiskies, to create a unique local RTD product, which could be an attractive proposition for local consumers who are curious about the new types of beverages available.
Gen AI set to change the way brands produce and market RTDs
The emergence of Gen AI is poised to transform RTDs in various ways, mirroring its projected impact on the broader alcoholic drinks industry. One significant application of AI is in optimising the brewing process.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Hong Kong, China?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Premiumisation a key factor for consumers as craft RTDs are perceived as good value for money
Established players maintain their leading positions, but craft players rise
Improved distribution infrastructure helps drive growth for retail e-commerce
Demand set to rise as product offerings increase and local consumer tastes shift
Potential category-blurring RTDs will be a demand driver
Gen AI set to change the way brands produce and market RTDs
Alcoholic Drinks in Hong Kong, China - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!