PROSPECTS AND OPPORTUNITIES
Steady growth expected in RTDs, with digital engagement and flavour variety key to sustaining consumer interest
Total volume sales of RTDs in Indonesia are forecast to grow at a CAGR of 5% over the forecast period, reaching 2.9 million litres.
Smirnoff Ice refreshes its packaging to boost Gen Z appeal and shelf impact
In an effort to modernise its image and strengthen its appeal among Generation Z consumers, Smirnoff Ice is undergoing a comprehensive packaging refresh. This redesign is meticulously crafted to enhance shelf visibility and reinforce the brand’s identity as a crisp, citrus-forward ready-to-drink beverage.
RTDs could benefit from a presence at festivals and low alcohol appeal to drive relevance
Brands in RTDs in Indonesia could significantly enhance their market presence by actively participating in lifestyle-driven events and leveraging culturally relevant themes to increase their visibility. Beer brands such as Bintang and Kura-Kura have effectively capitalised on music festivals like Joyland and We the Fest, but brands in RTDs have not yet established a meaningful foothold in these experiential platforms.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Indonesia?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Indonesia - Category analysis
KEY DATA FINDINGS
Moderate growth amidst limited innovation, with spirit-based RTDs dominant
Diageo Plc maintains its leading position, although the competition from smaller brands rises
Modern grocery retailers continue to dominate the distribution of RTDs
Steady growth expected in RTDs, with digital engagement and flavour variety key to sustaining consumer interest
Smirnoff Ice refreshes its packaging to boost Gen Z appeal and shelf impact
RTDs could benefit from a presence at festivals and low alcohol appeal to drive relevance
Alcoholic Drinks in Indonesia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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