PROSPECTS AND OPPORTUNITIES
Busier lifestyles and higher pressure are expected to continue to drive growth in RTDs
When Taiwan returned to normal in 2023, the first full year when borders reopened after the COVID-19 pandemic, local consumers returned to their busy lifestyles. This bodes well for convenience stores, which has seen solid performance in terms of sales of RTDs throughout the review period, gaining ground at the expense of hypermarkets and continuing to represent the largest proportion of sales.
Japanese RTDs will continue dominating the category over the forecast period
Given the Taiwanese preference for Japanese brands in RTDs, especially among females and younger consumers, Japanese brands, including Horoyoi from Suntory and Hyoketsu from Kirin, are expected to continue launching specifically designed RTD variants in Taiwan in the years ahead.
RTDs is expected to invest in the on-trade channel in the years ahead
Despite the general growth in demand, RTDs still lack a significant presence through the on-trade channel and the outlook for growth in this respect remains gloomy, albeit less so than it was earlier in the review period. A few bars in Taiwan are adopting on-tap cocktails, given the fact that hand-mixed cocktails are relatively time-consuming.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Taiwan?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Taiwan - Category analysis
KEY DATA FINDINGS
Increasing demand for low-alcoholic drinks drives growth in RTDs in Taiwan in 2023
Younger consumers seeking new flavours support the category
New packaging design is vital in RTDs to secure new consumers
Busier lifestyles and higher pressure are expected to continue to drive growth in RTDs
Japanese RTDs will continue dominating the category over the forecast period
RTDs is expected to invest in the on-trade channel in the years ahead
Alcoholic Drinks in Taiwan - Industry Overview
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
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This report originates from Passport, our RTDs research and analysis database.
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