PROSPECTS AND OPPORTUNITIES
Busier lifestyle and higher pressure are expected to continue drive growth in RTDs
Total volume sales of RTDs are expected to grow in Taiwan over the forecast period. Since Taiwanese society returned to normal in 2023, the first full year since the country re-opened its border, consumers have been returning to their previous busier pace of life.
Japanese RTDs will keep dominating the market
With Taiwanese consumers preferring Japanese brands in RTDs, especially females and younger consumers of legal drinking age, Japanese brands such as Horoyoi from Suntory and Hyoketsu from Kirin, will keep launching focused new products and packaging in Taiwan. Local brand, King Car, previously launched its Highball and Gin & Tonic products in RTDs, but it has since been fairly quiet in the market.
RTDs is expected to develop further in on-trade channel
Despite the general growth in demand, RTDs still lacks a significant presence through the on-trade channel. A few bars are adopting on-tap cocktails, with hand-mixed cocktails being time consuming.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Taiwan?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Taiwan - Category analysis
KEY DATA FINDINGS
Increasing demand for low alcoholic drinks pushed the growth in RTDs
Younger adult consumers have been driving new flavours to nourish overall market
New packaging design and tech is important to secure new consumers in RTDs
Busier lifestyle and higher pressure are expected to continue drive growth in RTDs
Japanese RTDs will keep dominating the market
RTDs is expected to develop further in on-trade channel
Alcoholic Drinks in Taiwan - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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