PROSPECTS AND OPPORTUNITIES
Spirit-based RTDs set to remain the most dynamic category
Sales are expected to continue growing supported by the further development of spirit-based RTDs. Also, wine-based RTDs is still expected to see modest growth despite its high maturity, fuelled mainly by healthy on-trade demand.
Distribution will be key in RTD’s penetration growth
Despite the bright outlook for RTDs there is still a lot of work to do to attract consumers to the category, due to the strong competition from other alcoholic drinks. For example, cider/perry presents a similar ABV to RTDs but at a considerably lower average price.
Innovation likely to be a key growth driver
Innovation will be a key focus in RTDs as players compete for share. With the trend towards low/non-alcoholic drinks expected to accelerate, the main players in alcoholic drinks are set to focus on exploring and developing this new trend as a way to secure consumers and compensate for the already visible decline in some categories.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Portugal?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Portugal - Category analysis
KEY DATA FINDINGS
Spirit-based RTDs fuelling growth
Producers of Sangria lead the market
On-trade the most dynamic channel in 2024
Spirit-based RTDs set to remain the most dynamic category
Distribution will be key in RTD’s penetration growth
Innovation likely to be a key growth driver
Alcoholic Drinks in Portugal - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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