PROSPECTS AND OPPORTUNITIES
RTDs poised for strongest growth among alcoholic drinks
RTDs are expected to maintain their momentum as the fastest-growing category within Egypt’s alcoholic drinks market over the forecast period. Their appeal lies in a combination of affordability, convenience, and relevance to younger consumer lifestyles.
Higher alcohol content reshapes consumer preferences
The move toward higher alcohol percentages is expected to influence both product development and consumer expectations in the RTD category. As manufacturers like ABC expand their portfolios with more potent spirit-based options, the landscape is gradually shifting to accommodate consumers who favour stronger drinks in ready-to-drink formats.
Innovation: Bag-in-box packaging for wine-based RTDs expected to grow
Innovation within the RTD segment is set to expand beyond flavours and alcohol content, with packaging formats also evolving. One emerging area is the use of bag-in-box (BIB) packaging for wine-based RTDs.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Egypt?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Egypt - Category analysis
KEY DATA FINDINGS
RTDs record fastest growth among alcoholic drinks in 2024
ABC and Egy Beverages shape a growing competitive field
Off-trade dominates distribution, while e-commerce expands reach
RTDs poised for strongest growth among alcoholic drinks
Higher alcohol content reshapes consumer preferences
Innovation: Bag-in-box packaging for wine-based RTDs expected to grow
Alcoholic Drinks in Egypt - Industry Overview
Alcoholic drinks in 202: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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