Further growth will align with young adults’ preference for cocktails and sophisticated offerings. The health and wellness movement will continue to encourage interest in low-alcohol beverages, sustaining expansion in both spirit-based and wine-based RTDs.
While hard seltzers have boomed in markets such as the US, Uruguay’s consumers have been slower to adopt the trend. Hard seltzers - carbonated water mixed with fruit juice and low alcohol - claim healthier attributes such as low carbohydrates, sugar-free formulations and reduced calories.
Over the forecast period, companies will continue to develop e-commerce platforms by expanding product portfolios and investing in more efficient, user-friendly processes. Improvements in delivery time frames and convenience are likely to drive growth, particularly among major players such as Mercado Libre, Tienda Inglesa and El Dorado, which are actively investing in this channel.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsThis report originates from Passport, our RTDs research and analysis database.
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