PROSPECTS AND OPPORTUNITIES
Despite further growth potential, wine-based RTDs faces challenges
Total volume sales of RTDs are expected to continue growing over the forecast period, driven by the off-trade channel and an increase in consumer awareness, with its practical on-the-go format being well valued, in addition to sweet flavours and refreshing characteristics.
Spirit-based RTDs set to remain niche overall due to competition from other drinks
While the popularity of spirit-based RTDs is expected to rise in Chile over the forecast period, it remains a niche category within broader alcoholic drinks. The growth trend will predominantly be fuelled by the dynamic preferences of younger consumers of legal drinking age, who are increasingly drawn to the convenience, portability, and diverse flavour profiles offered by spirit-based RTDs.
Younger consumers’ choices to benefit beverages with lower alcohol content
The trend towards the consumption of drinks with lower alcohol content is expected to benefit demand for RTDs over the forecast period. Considered an alternative to beer or stronger spirits, these products appeal to some Chileans for refreshing consumption occasions and tend to target younger or female consumers who value sweet drinks.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Chile?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Chile - Category analysis
KEY DATA FINDINGS
Strong growth for wine-based RTDs as wineries look to expand their reach
Consolidated landscape driven by pisco-based brands
Drinks specialists and grocery retailers dominate distribution
Despite further growth potential, wine-based RTDs faces challenges
Spirit-based RTDs set to remain niche overall due to competition from other drinks
Younger consumers’ choices to benefit beverages with lower alcohol content
Alcoholic Drinks in Chile - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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