Competitive Landscape
Industrias Licoreras Drives Leadership through Premium Spirits-Based Rtds
RTDs in Guatemala remains highly concentrated, although the landscape has become less so over the past five years. Industrias Licoreras de Guatemala holds a leading position, accounting for a 48% total volume share in 2025, a notable decline from 84% in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Guatemala?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Guatemala?
- How are products distributed in Guatemala?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Guatemala - Category analysis
Key Data Insights
Rtds Summary
Spirit-Based Innovation Attracts Young Adults with Cocktail-Inspired Choices
Players Boost Engagement through Social Storytelling and Flavour Diversity
Convenience and Mindful Drinking Reshape Consumption Occasions for Young Adults
Younger Adults Fuel Demand as New Flavours Drive Trial
Spirit-Based Launches Expand Share While Malt-Based Options Accelerate
Industrias Licoreras Drives Leadership through Premium Spirits-Based Rtds
Small Local Grocers Secure Leadership as Rtds Move Off-Trade
Supermarkets and E-Commerce Attract Value-Driven Shoppers with Promotions
Alcoholic Drinks in Guatemala - Industry Overview
2025 Developments
Key Data Insights
Corona and Heineken Expand Nolo Range to Meet the Demands of Gen Z
Remittance-Driven Spending Fuels Premium Beer and Spirits Growth
Younger Consumers Demand Nolo and Premium Options
Cervecería Centro Americana Doubles Capacity to Reinforce Leadership
Small Local Grocers Retain Dominance as Modern Channels Close the Gap
Retail E-Commerce Grows but Remains Marginal Due to Entrenched Offline Habits
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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