PROSPECTS AND OPPORTUNITIES
Spirit-based RTDs is expected to lead growth with premium, innovative flavors driving expansion
RTD sales are set to rise in 2025 and across the forecast period in volume terms, driven by shifting consumer preferences toward low-ABV and low-calorie options, alongside increasing taxes on stronger alcoholic beverages. Additionally, bars, restaurants, and retailers are expected to expand their RTD selections, responding to the growing demand for convenient, high-quality alternatives to traditional cocktails and spirits.
Hard seltzers are set to drive growth, supported by the use of local flavours
Hard seltzers are expected to continue gaining popularity across the forecast period, driving growth in the RTD category. As consumers increasingly seek light, refreshing beverages ,many will be drawn to hard seltzer options.
Ringnes unveils a hard seltzer brand with new flavours and cocktail options
RTDs is a relatively underdeveloped but growing category in Norway. Over the forecast period, distilleries may try to capture growth opportunities and experiment with localised ingredients and flavours to create new and unique canned cocktails, moving away from more mature wine and spirits.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Norway?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Norway - Category analysis
KEY DATA FINDINGS
RTDs reord double-digit volume growth in 2024, supported by the hard seltzer boom
The RTD landscape remains fragmented as innovation and new entrants reshape competition
Discounters lead RTD off-trade sales while Vinmonopolet drives growth
Spirit-based RTDs is expected to lead growth with premium, innovative flavors driving expansion
Hard seltzers are set to drive growth, supported by the use of local flavours
Ringnes unveils a hard seltzer brand with new flavours and cocktail options
Alcoholic Drinks in Norway - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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