PROSPECTS AND OPPORTUNITIES
Growth set to remain strong for RTDs in Tunisia
RTDs will see continued robust growth throughout the forecast period, driven by notable demand for economy and mid-priced brands which will remain popular among local consumers. RTDs are the most popular alcoholic drinks among Tunisians aged 18-25, with this demographic set to further support sales over the next five years at least.
E-commerce will rise, while domestic players will invest in category
2024 saw several new entrances imported from Bulgaria, Spain, and Estonia – for example, Slaur Sardet, Punch! Club, and Cody's Gody. Domestic players are almost absent from RTDs in Tunisia, despite the strong demand, with previous year’s launches having failed.
Innovation and social media boost interest and sales
RTDs are still relatively new in Tunisia, and many consumers are still discovering them – especially in rural areas. New launches are quickly successful, and local consumers are keen to experiment with different variants.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Tunisia?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Tunisia?
- How are products distributed in Tunisia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Tunisia - Category analysis
KEY DATA FINDINGS
Robust growth recorded for RTDs
Societe Tunisienne leads overall, with Magro rising fastest
On-trade sales fall while supermarkets channel leads off-trade distribution
Growth set to remain strong for RTDs in Tunisia
E-commerce will rise, while domestic players will invest in category
Innovation and social media boost interest and sales
Alcoholic Drinks in Tunisia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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