PROSPECTS AND OPPORTUNITIES
RTDs to maintain strong momentum, driven by innovation and convenience
RTDs is expected to maintain steady volume growth in North Macedonia over the forecast period, fuelled by newly launched brands and flavour extensions that continue to attract consumers. Convenience and portability will remain the key contributors to the appeal of such products, as they offer a hassle-free way to enjoy alcoholic beverages without the need for mixing—making them ideal for on-the-go social occasions, as well as for at-home consumption.
Recent success of Olvi Oyj could spur further new launches
"The recent success of Olvi Oyj and its Le Coq and Johan Freitag brands, alongside the continued strength of Diageo Plc’s market-leading Smirnoff Ice, is expected to intensify competition among major RTD manufacturers. This heightened rivalry will likely drive a wave of more frequent product launches, with a strong emphasis on innovation in flavours, ingredients, and packaging.
Flavour innovation to define the next stage of growth
Innovation in the RTDs will increasingly focus on flavour experimentation and premium, artisanal ingredients. The market is set to move beyond traditional fruit-based varieties towards more complex, sophisticated profiles inspired by classic cocktails, culinary trends, and global influences.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in North Macedonia?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in North Macedonia?
- How are products distributed in North Macedonia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in North Macedonia - Category analysis
KEY DATA FINDINGS
RTDs return to growth in 2024, supported by innovation and on-trade demand
Olvi Oyj emerges as a strong challenger to Diageo
Convenience and accessibility drive RTDs sales through small loal grocers and e-commerce
RTDs to maintain strong momentum, driven by innovation and convenience
Recent success of Olvi Oyj could spur further new launches
Flavour innovation to define the next stage of growth
Alcoholic Drinks in North Macedonia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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