PROSPECTS AND OPPORTUNITIES
Private label expected to drive future growth through affordability
Sales of RTDs in Hungary are projected to continue expanding over the forecast period, with private label and local value brands playing a central role in volume growth. These products are expected to gain further traction in off-trade retail, particularly in discounters and hypermarkets, where consumers prioritise affordability and convenience.
Branded spirits move into RTDs to expand reach
Leveraging the reputation of well-known spirit brands to launch ready-to-drink products is expected to gain momentum in Hungary over the forecast period. Double-branded RTDs pairing a familiar spirit with a soft drink or mixer can help core brands connect with new consumers while offering added convenience and novelty.
Wine producers can lead innovation in non-alcoholic RTDs
Innovation in the Hungarian RTD market is likely to emerge most prominently in the non-alcoholic space, where evolving health and safety concerns are reshaping consumer preferences. Wine-based non-alcoholic RTDs offer an avenue for wineries to diversify their portfolios while tapping into the growing demand for alcohol-free alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Hungary?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Hungary - Category analysis
KEY DATA FINDINGS
RTDs remain niche but show growing potential
Limited competition and growing space for local challengers
Off-trade dominates the RTD market with discounters gaining traction
Private label expected to drive future growth through affordability
Branded spirits move into RTDs to expand reach
Wine producers can lead innovation in non-alcoholic RTDs
Alcoholic Drinks in Hungary - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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