PROSPECTS AND OPPORTUNITIES
Strong outlook as consumption of RTDs is set to accelerate
RTDs are expected to see further strong increases in volume and value sales over the forecast period, due to their rising popularity among younger adults who are shifting away from beer and wine. The major players in these competing categories will respond to the success of RTDs by developing new concepts that meet the needs of younger generations.
RTDs will find a broader mass consumer base
Over the forecast period, RTDs will gain the attention of a broader audience beyond young adults. Products such as hard seltzers or other types of RTDs have become so popular with young consumers, there is an expectation older age groups will follow their lead.
Innovation trends will link to the soft drinks industry
Producers of RTDs will continue to monitor trends and developments in soft drinks and will identify the categories with the highest growth potential in order to create new mixes. The most likely candidate for RTD development in the Netherlands is RTD Tea.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Netherlands?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in the Netherlands - Category analysis
KEY DATA FINDINGS
RTDs enjoy strong growth across all channels
Diageo Nederland BV faces growing competition from Bacardi-Martini Nederland NV
Supermarkets lead the distribution of RTDs
Strong outlook as consumption of RTDs is set to accelerate
RTDs will find a broader mass consumer base
Innovation trends will link to the soft drinks industry
Alcoholic Drinks in the Netherlands - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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