Total volume sales of RTDs are expected to rise in Ukraine over the forecast period. Growth will be driven by the targeting of a new audience in spirit-based RTDs, including ready-to-serve premium innovations, as from Diageo, which will expand the consumers base to middle class and higher-income consumers and older generations.
Wine-based RTDs is set to develop and show stable retail volume growth from a low base over the forecast period. The category is expected to tap into relevant consumer trends, including the growing interest in low alcohol products, rising interest in flavoured alcoholic drinks, and the increasing popularity of mixology at home.
Bayadera, an exclusive distributor of Diageo brands in Ukraine, offers three SKUs Tanqueray Negroni, Johnnie Walker Old Fashioned, and Ciroc Cosmopolitan, which are unique in the local cocktails market - premium, spirit-based, ready-to-serve products in 500ml glass bottles, with an alcohol content of 17.5-20.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsThis report originates from Passport, our RTDs research and analysis database.
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