PROSPECTS AND OPPORTUNITIES
Good opportunities for RTDs in Ukraine
Total volume sales of RTDs are expected to rise in Ukraine over the forecast period. Growth will be driven by the targeting of a new audience in spirit-based RTDs, including ready-to-serve premium innovations, as from Diageo, which will expand the consumers base to middle class and higher-income consumers and older generations.
Wine-based RTDs offer bright future prospects
Wine-based RTDs is set to develop and show stable retail volume growth from a low base over the forecast period. The category is expected to tap into relevant consumer trends, including the growing interest in low alcohol products, rising interest in flavoured alcoholic drinks, and the increasing popularity of mixology at home.
Ready-to-serve premium innovations from Diageo
Bayadera, an exclusive distributor of Diageo brands in Ukraine, offers three SKUs Tanqueray Negroni, Johnnie Walker Old Fashioned, and Ciroc Cosmopolitan, which are unique in the local cocktails market - premium, spirit-based, ready-to-serve products in 500ml glass bottles, with an alcohol content of 17.5-20.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Ukraine?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Ukraine - Category analysis
KEY DATA FINDINGS
Incomplete recovery after strong sales drop in 2022
Novi Produkty Group retains clear leadership
E-commerce develops in RTDs
Good opportunities for RTDs in Ukraine
Wine-based RTDs offer bright future prospects
Ready-to-serve premium innovations from Diageo
Alcoholic Drinks in Ukraine - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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