Competitive Landscape
Novi Produkty Group Sustains Leadership as New Entrants Reshape Competition
RTDs in Ukraine remains highly concentrated, with Novi Produkty Group holding a commanding 66% total volume share in 2025. While the company continues to dominate the category, there has been a modest shift towards increased fragmentation as new entrants and innovative brands expand their presence.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Ukraine?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Ukraine - Category analysis
Key Data Insights
Rtds Summary
Bayadera Group and Novi Produkty Group Redefine Value and Experience
Spirit-Based Launches Sustain Momentum as Wine-Based Options Accelerate
Novi Produkty Group’S Affordable Shake Innovations Meet Nemiroff’S Premium Push
Diageo and Nemiroff Expand Premium Offers as Wine-Based Innovation Accelerates
Bayadera and Ish Drive Premium and Nolo Innovation for New Occasions
Novi Produkty Group Sustains Leadership as New Entrants Reshape Competition
Atb-Market and Silpo Boost Supermarket Leadership with Wider Assortments of Rtds
Rozetka and Maudau Accelerate E-Commerce Growth with Cocktail Innovations
Bayadera’S Direct Delivery and Exclusive Deals Redefine Shopper Expectations
Alcoholic Drinks in Ukraine - Industry Overview
2025 Developments
Key Data Insights
Consumption Patterns Dictated by Economic Volatility
Beer Leads Sales, but Rtds a Key Driver of Growth
Local Innovators and Global Brands Drive Nolo Expansion
Affordable Formats Versus Selective Premium Splurges
Beer to Dominate Consumption as Rtds Provide Sophistication
Nolo Innovation and Hybrid Formats Reshape Assortment as Moderation Rises
Carlsberg Ukraine and Obolon Drive Stability as Innovation Intensifies Rivalry
Atb-Market and Silpo Drive Sales with Price Promotions and Exclusive Packs
Good Wine and Bad Boy Expand Premium Reach with Imported and Craft Lines
Online Platforms and Delivery Services Broaden Access to Premium and Niche Drinks
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Market Leaders Respond to Demand for Moderation and Experimentation
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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