RTDs market in Serbia is set to see continued growth throughout the forecast period as local consumers increasingly seek convenient, ready-made beverage options. A broader range of spirit-based RTDs is expected to drive volume growth by offering more variety and premium appeal.
Affordability and value will become increasingly key factors in maintaining consumer interest and brand loyalty. To retain and attract consumers, RTD players will focus more on offering greater flavour variety.
Expanding distribution through both traditional retail and online channels will be key to improving accessibility. Additionally, brands may emphasise health-conscious and low-alcohol alternatives to tap into the broader mindful drinking trend.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsThis report originates from Passport, our RTDs research and analysis database.
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