PROSPECTS AND OPPORTUNITIES
Buoyant outlook for RTDs
RTDs in South Africa are expected to grow well over the forecast period, supported by stable inflation and interest rates. As economic conditions improve so will consumer purchasing power, making RTDs more accessible to a broader audience.
Canned beverages add convenience as a packaging choice
Canned RTDs are gaining wider adoption in South Africa, thanks to their cost-effective packaging. Despite the lower production costs, brands have successfully maintained a perception of premiumisation, appealing to a broad range of consumers.
Affordability and convenience to remain elements supporting growth of RTDs
RTDs will increasingly experience competition from flavoured/mixed lager and new technology being incorporated into whiskies, such as The Glenlivet’s, amid the cocktail resurgence. This change in dynamic is being heavily driven by affordability and convenience in both on-trade and off-trade environments.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in South Africa?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in South Africa - Category analysis
KEY DATA FINDINGS
Strong demand for RTDs in South Africa
Brutal Fruit and Bernini continue to dominate RTDs
Alcoholic drinks stores remain the most popular retail channel for RTDs
Buoyant outlook for RTDs
Canned beverages add convenience as a packaging choice
Affordability and convenience to remain elements supporting growth of RTDs
Alcoholic Drinks in South Africa - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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