RTDs in South Africa are expected to grow well over the forecast period, supported by stable inflation and interest rates. As economic conditions improve so will consumer purchasing power, making RTDs more accessible to a broader audience.
Canned RTDs are gaining wider adoption in South Africa, thanks to their cost-effective packaging. Despite the lower production costs, brands have successfully maintained a perception of premiumisation, appealing to a broad range of consumers.
RTDs will increasingly experience competition from flavoured/mixed lager and new technology being incorporated into whiskies, such as The Glenlivet’s, amid the cocktail resurgence. This change in dynamic is being heavily driven by affordability and convenience in both on-trade and off-trade environments.
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Understand the latest market trends and future growth opportunities for the RTDs industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsThis report originates from Passport, our RTDs research and analysis database.
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