PROSPECTS AND OPPORTUNITIES
RTDs reach degree of maturity
RTDs will register volume growth over the forecast period, though growth will be lower than over the review period, as RTDs reach a degree of maturity. Over the forecast period, volume sales will be underpinned by a confluence of evolving consumer preferences and strategic developments.
Further development in local brands with local ingredients
An emerging trend will be the addition of local ingredients in locally-made RTDs. This approach will leverage the familiarity of well-established Croatian alcoholic drinks and regional flavours to create RTDs that resonate with local sensibilities.
Continuing innovation expands consumer base
Innovation within RTDs will be focused on creating novel drinking experiences through experimentation with packaging, diverse flavours, unique ingredients, and varied alcohol content, with a wave of new product launches anticipated. While spirit-based RTDs have so far dominated the Croatian landscape, it is expected that other RTD varieties, such as wine-based or malt-based options, will emerge and gain traction as RTDs mature and consumer preferences diversify.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Croatia?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Croatia?
- How are products distributed in Croatia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Croatia - Category analysis
KEY DATA FINDINGS
Healthy volume growth in 2024
Badel 1862 continues to dominate
Discounters gain among grocery retailers
RTDs reach degree of maturity
Further development in local brands with local ingredients
Continuing innovation expands consumer base
Alcoholic Drinks in Croatia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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