Competitive Landscape
Badel 1862 Dd Expands Share, Reinforcing Dominance through Innovation
RTDs in Croatia became significantly more concentrated between 2020 and 2025, as Badel 1862 dd increased its total volume share from 49% in 2020 to 56% in 2025. This expansion marks a notable shift toward higher concentration, with Badel 1862 dd consolidating its leadership in RTDs and leaving only minor roles for other manufacturers such as PPD Distribucija doo, which held a 1% share in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Croatia?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Croatia?
- How are products distributed in Croatia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Croatia - Category analysis
Key Data Insights
Rtds Summary
Value Outpaces Volume
Spirit-Led Rtds Leads Volume as Wine-Based Launches Energise Innovation
Sierra Tequila Attracts Younger Adult Consumers with Cocktail-Inspired Flavours
Festival-Driven Launches Fuel Seasonal Sales Peaks
Spirit-Based Rtds Launches to Maintain Lead
Tourism, Innovation and Premiumisation Drive New Consumption Occasions
Badel 1862 Dd Expands Share, Reinforcing Dominance through Innovation
Supermarkets Sustain Leadership as Discounters Expand Value-Driven Sales
Discounters Responds to Rising Price Sensitivity and Drives Channel Shifts
E-Commerce Remains Niche as Offline Dominance Persists for Impulse Buys
Alcoholic Drinks in Croatia - Industry Overview
2025 Developments
Key Data Insights
Badel 1862 Leverages Dual Strategy to Achieve Record Results
Rossi Distillery and Zdjelarevic Drive Heritage-Led Innovation for Growth
Tourism and Shifting Habits Reshape Demand for Authenticity and Value
Croatian Brewers and Distillers Drive Growth with Authenticity and Value
Domestic Producers Expand Portfolios to Capture Premium and Health Trends
Zagrebacka Pivovara, Heineken Hrvatska and Carlsberg Croatia Reinforce Dominance as Premiumisation and Local Brands Reshape Competition
Badel Strengthens Premium Wine Presence through Agrolaguna Acquisition
Supermarkets Strengthen Lead by Balancing Value and Premium
Retail E-Commerce Expands Slowly as Convenience Trumps Scale
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxaton and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Badel 1862 and Rossi Distillery Drive Premium and Heritage-Led Launches
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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