PROSPECTS AND OPPORTUNITIES
Non alcoholic RTDS set to see further growth
Total value sales of RTDs are expected to rise over the forecast period. Consumers are increasingly prioritising quality when choosing RTD drinks, with growing confidence that canned cocktails can match, or even surpass, the standard of those served in bars.
Brands will continue to capitalise on premiumisation trend
Looking ahead, RTDs in the UK will evolve through a growing focus on premiumisation. This shift reflects changing consumer expectations, with rising demand for beverages that blend rich, crafted flavours with the simplicity of a grab-and-go format, offering moments of effortless indulgence.
Celebrity-backed RTD brands will accelerate category growth in the UK
RTDs in the UK is poised for a surge in celebrity-backed brand launches, building on the momentum created by high-profile entries such as Gin & Juice by Dre and Snoop, and Ellie Goulding’s Served canned cocktails. Celebrity involvement has proven to be a powerful driver in RTDs, especially among younger consumers who are significantly more likely to try a product endorsed by celebrities.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in United Kingdom?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in the United Kingdom - Category analysis
KEY DATA FINDINGS
Convenience, premiumisation and healthy indulgence driving demand for RTDs in 2024
Diageo Plc remains leader thanks to strong innovations, with competition rising from small brands
Supermarkets throughout the UK increase shelf space for RTDs
Non alcoholic RTDS set to see further growth
Brands will continue to capitalise on premiumisation trend
Celebrity-backed RTD brands will accelerate category growth in the UK
Alcoholic Drinks in the United Kingdom - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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