PROSPECTS AND OPPORTUNITIES
Cocktail culture supports future growth
The anticipated growth of RTDs in the both on-trade and off-trade over the forecast period will be supported by the further development of the cocktail culture in Romania. The benefits of RTDs in terms of their suitability for consumption on-the-go during outdoor activities and for leisure and entertainment trips, will also underpin sales.
Sangria revival
Due to the large number of Romanians that live and work in Spain, Sangria is expected to witness a slight revival. Products sold on retailers’ shelves could become ingredients for the preparation of more sophisticated Sangria recipes.
Challenge of increasing availability of freshly-made cocktails
A key challenge to the growth of RTDs over the forecast period will be the increasing availability of freshly-made cocktails, which are now featured on the menus of most on-trade venues. The rising cocktail culture is driving demand for internationally-recognised recipes, making freshly-prepared cocktails a preferred choice for many consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Romania?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Romania - Category analysis
KEY DATA FINDINGS
Rising number brands and cocktail culture drive growth
Top spot for Bacardi Breezer due to the popularity of rum-based cocktails
Leading hypermarkets lose share in 2024
Cocktail culture supports future growth
Sangria revival
Challenge of increasing availability of freshly-made cocktails
Alcoholic Drinks in Romania - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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