PROSPECTS AND OPPORTUNITIES
Bright outlook for RTDs
Trendy and well-marketed RTDs will continue to gain consumer interest in 2025, especially as they make their way into more convenience stores and smaller-format retail outlets in Slovakia. Whilst higher excise taxes will push up prices and hamper volume sales in 2025, the broader outlook is positive for RTDs.
Glass packaging formats to gain popularity
Glass packaging is expected to gain further popularity in RTDs over the forecast period, supported by the ongoing premiumisation trend. Glass is increasingly seen as a premium, eco-friendly material that enhances the product's image, making it an attractive feature for mid-priced and premium RTDs.
More players to capitalise on strong growth potential of RTDs
Future innovation within RTDs will be centred on premiumisation, convenience, image and new flavour combinations over the forecast period. The category’s strong growth potential should spark new product developments from private label, which will create competitive-priced and innovative options in accordance with consumer trends and the changing needs of consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Slovakia?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Slovakia?
- How are products distributed in Slovakia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Slovakia - Category analysis
KEY DATA FINDINGS
Solid year of growth for RTDs as warm weather drives demand
Pernod Ricard Slovakia leads in RTDs
Supermarket channel benefits from convenience and value pricing
Bright outlook for RTDs
Glass packaging formats to gain popularity
More players to capitalise on strong growth potential of RTDs
Alcoholic Drinks in Slovakia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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