PROSPECTS AND OPPORTUNITIES
Outlook for RTDs remains bright
RTDs is poised to remain one of the best performing areas of the Estonian alcoholic drinks market in terms of total volume sales growth over the forecast period. It will continue to benefit from the increasing popularity of these products among young adults, who have a strong appreciation for their convenience, affordability and diverse but approachable flavours.
Innovation will continue to be heavily focused on flavours
Flavour will remain the main area for innovation in RTDs over the forecast period, with manufacturers expected to concentrate on developing products that provide more distinctive, sophisticated and exotic taste experiences. These are likely to include botanical infusions, spiced options and varieties made with the juice of less familiar fruits such as yuzu.
Interest in lower ABV and non alcoholic options set to rise further
As health concerns lead more Estonians to consciously reduce the amount of alcohol they consume, lower ABV and non alcoholic options look set to continue gaining popularity in RTDs over the forecast period. This will in turn encourage manufacturers to allocate more resources to their development, promotion and distribution, which should provide a further boost to demand.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Estonia?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Estonia?
- How are products distributed in Estonia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Estonia - Category analysis
KEY DATA FINDINGS
RTDs is the most dynamic area of Estonia’s alcoholic drinks market
Saku Õlletehase reinforces its overall lead
Supermarkets and hypermarkets retain lion’s share of off-trade volume sales
Outlook for RTDs remains bright
Innovation will continue to be heavily focused on flavours
Interest in lower ABV and non alcoholic options set to rise further
Alcoholic Drinks in Estonia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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