PROSPECTS AND OPPORTUNITIES
RTD sales expected to grow steadily despite competition from fresh cocktails
Volume sales of RTDs in Bulgaria will continue to see a positive performance over the forecast period, supported by an increasing consumer preference for lower-alcohol drinks. However, the growth rate is expected to slow somewhat as the category reaches saturation.
Convenience, lifestyle trends, and growing festival culture will be key drivers of growth
Besides Bulgarians’ increasing preference for lower-alcohol beverages and the expanding cocktail culture, RTDs are poised to benefit from a rising demand for convenience in busy lifestyles. In particularly, their portability and computability with impulse purchases make them especially popular among young consumers who enjoy drinking them in casual outdoor settings.
Innovation to drive sales with new premium and local cocktail varieties
Moving forward, most innovations are expected in spirit-based RTDs, continuing the trend observed in 2024. For example, a new collection of branded bottled cocktails has been launched featuring premium mixes like Johnnie Walker Old Fashioned, Tanqueray Negroni and Ciroc Cosmopolitan.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Bulgaria?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Bulgaria?
- How are products distributed in Bulgaria?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Bulgaria - Category analysis
KEY DATA FINDINGS
Spirit-based RTDs dominate sales
Sofstok and VP Brands fuel market growth with popular spirit-based RTD drinks
Hypermarkets lead off-trade sales while e-commerce shows fastest growth
RTD sales expected to grow steadily despite competition from fresh cocktails
Convenience, lifestyle trends, and growing festival culture will be key drivers of growth
Innovation to drive sales with new premium and local cocktail varieties
Alcoholic Drinks in Bulgaria - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!