PROSPECTS AND OPPORTUNITIES
Growth in tourism will continue to boost sales
RTDs will continue experiencing healthy volume growth in Costa Rica over the forecast period, driven by their reputation as a convenient and flavourful alternative to beer and a ready-to-enjoy option for spirits. Tourists especially favour RTDs for activities like beach outings, tours, and golfing, appreciating their convenience.
Larger 1-litre presentations will offer savings for consumers
During the forecast period, an increasing variety of large-format RTD bottles is expected to enter the market. With economic pressures set to persist, many consumers will continue to seek cost-effective options for entertaining at home.
Growing interest in wellness will drive growth of hard seltzers
Hard seltzers made with natural fruit juice and a clear base spirit are expected to gain popularity, as more consumers pay close attention to ingredient lists when selecting beverages. While reducing calorie intake will remain a consideration, many consumers - particularly those in higher-income brackets - are increasingly focused on clean-label products with simple, recognisable ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Costa Rica?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Costa Rica?
- How are products distributed in Costa Rica?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Costa Rica - Category analysis
KEY DATA FINDINGS
RTD continue to grow in popularity, driven by launch of new varieties
Diageo continues as leading company
Supermarkets is preferred channel for RTDs, thanks to wide product selection
Growth in tourism will continue to boost sales
Larger 1-litre presentations will offer savings for consumers
Growing interest in wellness will drive growth of hard seltzers
Alcoholic Drinks in Costa Rica - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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