PROSPECTS AND OPPORTUNITIES
Momentum builds for RTDs in a competitive market
Over the forecast period, the recent entrance of major spirits brands such as Smirnoff and Bacardi is expected to drive further growth in RTDs. These well-established names will likely attract new consumers and increase overall category visibility.
Rising costs may prove challenging for RTDs
The RTD beverages category will face notable challenges in the coming years as the prices of raw materials are expected to rise, putting pressure on production costs. While RTDs are currently perceived as an affordable alternative to more sophisticated prepared beverages, they will still remain more expensive than the average beer and some lower-cost wine options.
Flavour development and brand loyalty to support innovation
Innovation in RTDs will be driven primarily by new flavour developments and the strength of well-positioned brands. As consumers seek fresh and exciting drinking experiences, they will be more inclined to choose options from brands they already recognise and trust, especially when faced with a wide array of choices.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Mexico?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Mexico - Category analysis
KEY DATA FINDINGS
Spirit-based RTDs drives innovation in overall category
Casa Herradura SA de CV defends its leadership position amid rising competition
Convenience and e-commerce contribute to the growth of RTDs
Momentum builds for RTDs in a competitive market
Rising costs may prove challenging for RTDs
Flavour development and brand loyalty to support innovation
Alcoholic Drinks in Mexico - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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