PROSPECTS AND OPPORTUNITIES
Rising youth population and emergence of new consumption occasions will push RTD sales
With Bolivia’s growing youth population and the appeal of affordable prices, RTDs in Bolivia will continue see positive volume growth over the forecast period. Celebrations among young people, especially pre-graduation and prom parties, have become a key driver for RTD consumption.
Emergence of new players will expand RTD consumption
The emergence of new players in the RTDs market will actively expand consumption, with Nexocorp standing out as a prime example. Known primarily as a leader in pharmaceutical distribution through its Farmacorp pharmacy chain and supermarkets under the Amarket brand, the company has recently intensified its focus on alcoholic beverages by launching its own RTD brand, Flowers Drinks.
Imported RTDs, led by 51 ICE, to drive growth
Looking ahead, imported RTD brands are expected to continue entering the Bolivian market with innovative spirit combinations, primarily targeting modern retail channels and consumers eager to explore new flavours and willing to pay a premium. Currently, the most prominent imported brand is 51 ICE, produced by Cia Muller de Bebidas Ltda and distributed by BX Bolivia Ltda.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Bolivia?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Bolivia?
- How are products distributed in Bolivia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Bolivia - Category analysis
KEY DATA FINDINGS
Local innovation powers strong growth
Opal’s Cuba Libre maintains its broad appeal
Traditional channels dominate RTD sales amid rise of e-commerce
Rising youth population and emergence of new consumption occasions will push RTD sales
Emergence of new players will expand RTD consumption
Imported RTDs, led by 51 ICE, to drive growth
Alcoholic Drinks in Bolivia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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