PROSPECTS AND OPPORTUNITIES
RTDs is set to rebound but not reach review period highs
RTDs is projected to see moderate-to-strong retail volume and incrementally strong retail value (constant 2024 prices) growth as the forecast period progresses. The expected economic recovery is likely to stimulate discretionary spending levels.
Fragmented competitive landscape is primed for consolidation
The boom in RTDs over the review period and broader growth in e-commerce penetration in New Zealand since the COVID-19 pandemic fostered the emergence of a large number of independent RTDs brands. This is set to exacerbate an already fragmented competitive landscape.
RTD cocktail kits may add dynamism to the category
While consolidation is expected within RTDs, an adjacent category is expected to exert an influence on development and performance. Ready-to-Drink (RTD) cocktail kits offer strong growth potential in New Zealand over the forecast period, as the economy recovers.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in New Zealand?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in New Zealand?
- How are products distributed in New Zealand?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in New Zealand - Category analysis
KEY DATA FINDINGS
RTDs is not immune from the effects of the economic downturn
White Claw launches to challenge local star Pal’s
Regulation limits distribution outside of food/drink/tobacco specialists
RTDs is set to rebound but not reach review period highs
Fragmented competitive landscape is primed for consolidation
RTD cocktail kits may add dynamism to the category
Alcoholic Drinks in New Zealand - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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