PROSPECTS AND OPPORTUNITIES
RTDs set to lead alcoholic drinks growth as health consciousness shapes future consumption
RTDs are expected to remain the fastest-growing category within alcoholic drinks in the Czech Republic over the forecast period. This strong performance will be underpinned by an ongoing generational shift in consumer preferences, particularly among younger adults who increasingly favour moderation and health-conscious drinking.
In-store displays enhance product visibility and drive sales uplift
One of the most effective sales strategies expected to gain traction over the forecast period is the use of branded secondary displays in retail outlets. Increasingly, RTD producers are introducing freestanding promotional units – often made of cardboard – to highlight their products outside of standard shelf placements.
Flavour experimentation and packaging innovation set to shape future NPD
Innovation will be a key growth driver in the RTD category over the forecast period, with producers focusing on both flavour development and packaging design to capture consumer attention. While popular cocktails currently dominate the category, growing competition is expected to spur the introduction of novel flavour combinations and inventive new offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Czech Republic?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in the Czech Republic - Category analysis
KEY DATA FINDINGS
RTDs surge in popularity as consumers prioritise convenience and mindful drinking
Rising competition as new players energise the RTD landscape
Evolving distribution landscape supports RTD category growth
RTDs set to lead alcoholic drinks growth as health consciousness shapes future consumption
In-store displays enhance product visibility and drive sales uplift
Flavour experimentation and packaging innovation set to shape future NPD
Alcoholic Drinks in the Czech Republic - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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