Competitive Landscape
Johnson & Johnson and Tiger Consumer Brands Solidify Leadership Amid Shifting Shares
The baby and child-specific products landscape in South Africa showed moderate concentration with Johnson & Johnson (Pty) Ltd holding the leading position by a significant margin at 28% share of retail value in 2025. Tiger Consumer Brands Ltd followed distantly with a 9% share, while Procter & Gamble maintained a strong presence at 8%.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in South Africa - Category analysis
Key Data Insights
Affordability and Value Drives Market Expansion
Affordability and Value Drives Market Expansion
Baby Wipes Lead by Rising Demand for Gentle Solutions
Premiumisation and Value Expected to Sustain Growth through 2030
Baby Wipes Set to Lead as Ingredient Scrutiny and Eco-Conscious Demand Intensify
Johnson & Johnson and Tiger Consumer Brands Solidify Leadership Amid Shifting Shares
Supermarkets and Pharmacies Lead While E-Commerce Gains Traction
Retail E-Commerce Expands, Reshaping Purchase Habits for Baby Products
Beauty and Personal Care in South Africa - Industry Overview
Affordable Beauty Fuels Expansion
Key Data Insights
Affordable Beauty Fuels Expansion
Skin Care Leads Amid Ingredient-Conscious Consumers
Asia Influence Drives K-Beauty Momentum in South Africa
Consumers Set to Prioritise Affordability Amid Economic Pressures and Rising Costs
Skin Care Expected to Dominate While Baby and Child-Specific Products Lead Fastest Growth
Digital Engagement and Ingredient Transparency Reshape Purchasing and Innovation
Unilever and Beiersdorf Strengthen Leadership Amid Evolving Competitive Dynamics
Supermarkets and Pharmacies Lead Offline Distribution
Convenience and Premium Accessibility Drives Retail E-Commerce
Country Reports Disclaimer
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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