Competitive Landscape
Kraškomerc Defends Lead as Emerging Players Erode Share
Sugar confectionery in North Macedonia remains moderately concentrated, but leading company, Kraškomerc dooel, is set to lose further share; it is set to reach 17% in 2026, down from 19% in 2021, while second-ranked Evropa ad is set to fall to 14% in 2026, down from 15% in 2021. This slow decline reflects the ongoing entry of smaller, health-focused competitors that are capturing incremental share, supported by growing consumer interest in wellness and added-value propositions.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in North Macedonia?
- Which are the leading brands in Sugar Confectionery in North Macedonia?
- How are products distributed in Sugar Confectionery in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in North Macedonia - Category analysis
Key Data Insights
Sugar Confectionery Summary
Health Trends and Inflation Shape Moderate Growth for Sugar Confectionery in North Macedonia
Multisensory Experiences and Playful Formats Drive Sugar Confectionery Innovation
Discounters to Expand Access to Healthier Confectionery as Premiumisation Accelerates
Health, Digital Expansion and Multisensory Innovation Shape the Future of Sugar Confectionery
Kraškomerc Defends Lead as Emerging Players Erode Share
Small Local Grocers Leverage Impulse Buying to Sustain Leadership
E-Commerce Acceleration Driven by Convenience
Snacks in North Macedonia - Industry Overview
2026 Developments
Key Data Insights
Makprogres Targets Value Shoppers to Sustain Demand
Helados Estiu Drives Premiumisation with Mochi Ice Cream
Rising Health and Convenience Expectations Fuel Innovation and Growth
Health-Driven Innovation Will Enable Premium Snacks to Offset Shrinking Demand
Hybrid Work Lifestyles and Clean Labels to Reshape Consumer Expectations
Kraškomerc Sustains Lead as Inkofoods Drives Premiumisation
Small Local Grocers Anchor Impulse-Driven Growth and Retain Dominance
Ananas and Regional Platforms Accelerate Online Snack Adoption
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
-
- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!