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Value-Driven Skin Care and the Rise of Tiktok Shop Reshape Us Beauty and Personal Care
Beauty and personal care in the US demonstrated resilience in 2025, recording a current retail value increase of 3% to USD130 billion, despite slower growth as consumer sentiment became more cautious under persistent economic pressures and population growth remained modest. This environment remains highly attractive, as innovation in science-led solutions, wellness integration, and digital engagement continue to unlock growth opportunities. The most significant shifts are being shaped by surging demand for longevity-focused routines, the rapid expansion of Asian brands, and a pronounced migration from offline to online channel, particularly via social commerce and platforms that enable real-time discovery. To succeed, brands must prioritise differentiated innovation rooted in clinical efficacy, accelerate digital transformation, and develop agile, omnichannel strategies that cater to value-driven, digitally native, and wellness-oriented consumers while leveraging partnerships and acquisitions to strengthen their position.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in the US
Value-Driven Skin Care and the Rise of Tiktok Shop Reshape Us Beauty and Personal Care
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Value-Driven Skin Care and the Rise of Tiktok Shop Reshape Us Beauty and Personal Care
Chart 2 Medicube's Tiktok Shop Super Brand Day Positioned as Best Selling in 2025
Health-Focused Innovation and Elevated Mass Offerings
Chart 3 Tatcha Debuts Serum Targeting Cellular Resilience and Healthy Ageing
Olive Young and Sephora Expand K-Beauty Reach through Partnership
Chart 4 Sephora Partners with Olive Young to Leverage K-Beauty Boom
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Longevity and Wellness Trends to Shape the Future of Us Beauty and Personal Care
Korean Colour Cosmetics and Hybrid Sunscreen to Expand Reach through Mass Retail
Chart 8 Analyst Insight for Beauty and Personal Care
At-Home Devices and Personalisation Set to Drive New Business Models and Partnerships
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
L’Oréal Accelerates Leadership through Acquisitions and Prestige Expansion
Church & Dwight and Elf Beauty Expand with High-Impact Acquisitions
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
The Shift Towards E-Commerce and Digital-First Strategies
Olive Young’S Partnership Accelerates K-Beauty’S Reach through Sephora
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real GDP Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in the US
Key Data Insights
Coterie and Tubby Todd Propel Clean Baby Care into Mass Retail
Chart 21 Key Industry Trends for Baby and Child-Specific Products
Coterie and Tubby Todd Propel Clean Baby Care into Mass Retail
Chart 22 Clean Baby Care Surges
Evolving Consumer Demands Shape Inclusive and Transitional Child Care Routines
Chart 23 Naterra’S New Gen Alpha Bath Crew Lands at Walmart
Lifestyle-Driven Beauty and Adult Routines Shape Innovation
Chart 24 Shay Mitchell Introduces Rini: K-Beauty-Inspired Self-Care Masks
Chart 25 Value Sales 2020-2030
Chart 26 Volume Sales 2020-2030
Chart 27 Value Sales by Category 2025
Evereden and Sephora to Reshape Youth Skin Care Demand and Innovation
Baby Wipes to Retain Value Lead While Sun Care's Growth Is Set to Further Accelerate
Chart 28 Analyst Insight for Baby and Child-Specific Products
Dermocosmetics and Age Segmentation Will Boost Premiumisation and Trust
Chart 29 Forecast Value Sales 2020-2030
Chart 30 Forecast Value Sales by Category 2025-2030
Kimberly-Clark Corp Retains Leadership as Clinical Brands and Digital Disruptors Gain Ground
Chart 31 Company Shares 2025
Chart 32 Brand Shares 2025
E-Commerce Accelerates as Millennial Parents Shift to Digital-First Shopping
Mobile-First Experiences and Online Exclusives Drive Brand Innovation
Chart 33 Retail Channels 2020-2025
Chart 34 Economic Context for Baby and Child-Specific Products
Chart 35 Real GDP Growth 2020-2030
Chart 36 Inflation 2020-2030
Chart 37 Consumer Context for Baby and Child-Specific Products
Chart 38 Population 2020-2030
Chart 39 Consumer Expenditure 2020-2030
Chart 40 Population by Generation 2025
Bath and Shower in the US
Key Data Insights
Lifestyle-Driven Beauty Leads to Indulgent Scents in Bath and Shower
Chart 41 Key Industry Trends for Bath and Shower
Lifestyle-Driven Beauty Leads to Indulgent Scents in Bath and Shower
Chart 42 Indulgent Scents Blur the Line between Personal Care and a Sensorial Treat
Dove and Vagisil Shape Life-Stage Body Care with Clinical Launches
Chart 43 Menopause-Led Innovation Reshapes Female Life-Stage Body Care
Social-First Campaigns Accelerate Shopper Acquisition for Leading Brands
Chart 44 Social-First Launches Translate Viral Engagement into Sales
Chart 45 Value Sales 2020-2030
Chart 46 Volume Sales 2020-2030
Chart 47 Value Sales by Category 2025
Limited-Edition Drops and Wellness Rituals to Reshape Routines
Body Wash/Shower Gel to Outpace Bar Soap as Multifunctionality and Scent Drive Value
Chart 48 Analyst Insight for Bath and Shower
Self-Care and Ingredient Transparency to Fuel Innovation and Loyalty
Chart 49 Forecast Value Sales 2020-2030
Chart 50 Forecast Value Sales by Category 2025-2030
Unilever Drives Leadership as Bath & Body Works Loses Ground
Church & Dwight Accelerates Growth with Touchland Acquisition
Chart 51 Company Shares 2025
Chart 52 Brand Shares 2025
Amazon and Walmart Accelerate E-Commerce Gains with Seasonal Launches
Warehouse Clubs Gain Ground as Consumers Seek Value and Bulk Formats
Chart 53 Economic Context for Bath and Shower
Chart 54 Real GDP Growth 2020-2030
Chart 55 Inflation 2020-2030
Chart 56 Consumer Context for Bath and Shower
Chart 57 Population 2020-2030
Chart 58 Consumer Expenditure 2020-2030
Chart 59 Population by Generation 2025
Colour Cosmetics in the US
Key Data Insights
Charlotte Tilbury’S Move to Amazon Signals Digital-First Strategy Wins
Chart 60 Key Industry Trends for Colour Cosmetics
Charlotte Tilbury’S Move to Amazon Signals Digital-First Strategy Wins
Chart 61 Charlotte Tilbury Launches on Amazon
Hybrid Skin-First Launches Reshape Consumer Loyalty
Chart 62 Rhode Delivers on Expectations for Skin-First Colour Cosmetics
Rising Importance of Addressing Inclusivity Demands
Chart 63 Value Sales 2020-2030
Chart 64 Volume Sales 2020-2030
Chart 65 Value Sales by Category 2025
Masstige Brands to Leverage Innovation to Win Price-Conscious Shoppers
Hybrid Launches and K-Beauty Competition to Intensify Digital Engagement Race
Chart 66 Analyst Insight for Colour Cosmetics
Personalisation and Digital-First Strategies Drive Future Differentiation
Chart 67 Forecast Value Sales 2020-2030
Chart 68 Forecast Value Sales by Category 2025-2030
Elf Beauty Capitalises on Digital Strategy as Legacy Leaders Lose Momentum
Chart 69 Company Shares 2025
Chart 70 Brand Shares 2025
E-Commerce Continues to Make Gains as Offline Struggles
Ulta Accelerates Omnichannel Growth through Tiktok Shop Launch
Chart 71 Retail Channels 2020-2025
Chart 72 Economic Context for Colour Cosmetics
Chart 73 Real GDP Growth 2020-2030
Chart 74 Inflation 2020-2030
Chart 75 Consumer Context for Colour Cosmetics
Chart 76 Population 2020-2030
Chart 77 Consumer Expenditure 2020-2030
Chart 78 Population by Generation 2025
Deodorants in the US
Key Data Insights
Steady Growth Driven by Innovation and Skinification
Chart 79 Key Industry Trends for Deodorants
Steady Growth Driven by Innovation and Skinification
Chart 80 Dove Men Care Introduces New Scents to Its Whole Body Deodorant Sprays
Lifestyle-Driven Innovation and the Impact of Athleisure on Deodorant Formats
Chart 81 Degree Partners with JuJu Watkins to Launch its Whole Body Deodorant
Wild’S Us Launch and Refillable Design Redefine Sustainability Expectations
Chart 82 UK Deodorant Brand Wild Launches in Target
Chart 83 Value Sales 2020-2030
Chart 84 Volume Sales 2020-2030
Chart 85 Value Sales by Category 2025
Steady Growth Amidst Intensifying Competition and Evolving Routines
Sustained Growth through Scent Innovation and Premiumisation
Chart 86 Analyst Insight for Deodorants
Sustainability to Reshape Product Development and Brand Partnerships
Chart 87 Forecast Value Sales 2020-2030
Chart 88 Forecast Value Sales by Category 2025-2030
Unilever Accelerates Innovation and Acquisition to Retain Lead
Chart 89 Company Shares 2025
Chart 90 Brand Shares 2025
Grocery Retailers Drive Distribution through Convenience
Ulta’S Wellness Pilot Redefines Experiential Retail for Personal Care
Amazon Drives E-Commerce Expansion as Offline Pharmacies Lose Ground
Chart 91 Retail Channels 2020-2025
Chart 92 Economic Context for Deodorants
Chart 93 Real GDP Growth 2020-2030
Chart 94 Inflation 2020-2030
Chart 95 Consumer Context for Deodorants
Chart 96 Population 2020-2030
Chart 97 Consumer Expenditure 2020-2030
Chart 98 Population by Generation 2025
Depilatories in the US
Key Data Insights
Gillette Venus Drives New Features to Defend Leadership Amid Challenger Pressure
Gillette Venus Drives New Features to Defend Leadership Amid Challenger Pressure
Billie and Skintimate Fuel Product Innovation to Target Value-Driven Shoppers
Chart 99 Skintimate Releases Pre-Shave Moisturizer Hybrid in 2025
Edgewell and Terracycle Collaboration Promotes Sustainable Razor Disposal
Chart 100 Value Sales 2020-2030
Chart 101 Volume Sales 2020-2030
Chart 102 Value Sales by Category 2025
Gen Z Shifts to Redefine Purchase Drivers and Product Innovation
Device Adoption and Changing Routines Drive Volume Decline in Traditional Lines
Chart 103 Forecast Value Sales 2020-2030
Chart 104 Forecast Value Sales by Category 2025-2030
The Procter & Gamble Co Strengthens Lead as Competitors Innovate in Shaving Oils
Eos and Native Drive Growth with New Moisturising Shave Oils
Chart 105 Company Shares 2025
Chart 106 Brand Shares 2025
Tiktok Shop and Amazon Drive E-Commerce Sales as Subscriptions Decline
Warehouse Clubs Win Value-Seeking Shoppers as Pharmacies Lose Ground
Chart 107 Retail Channels 2020-2025
Chart 108 Economic Context for Depilatories
Chart 109 Real GDP Growth 2020-2030
Chart 110 Inflation 2020-2030
Chart 111 Consumer Context for Depilatories
Chart 112 Population 2020-2030
Chart 113 Consumer Expenditure 2020-2030
Chart 114 Population by Generation 2025
Fragrances in the US
Key Data Insights
Digital Discovery Reshapes Fragrance Sales and Brand Exposure
Chart 115 Key Industry Trends for Fragrances
Digital Discovery Reshapes Fragrance Sales and Brand Exposure
Chart 116 Jo Malone London Invests in Ai to Support Digital Perfume Discovery
Rare Beauty and Chanel Fuel Customisable Scent Experiences
Chart 117 Rare Eau De Parfum Allows Layering of Fragrance Balms for Customised Scent
No Fragrance Fragrance Redefines Clean and Skin-First Scent
Chart 118 No Fragrance Fragrance Introduces New Category of Scent Experience
Chart 119 Value Sales 2020-2030
Chart 120 Volume Sales 2020-2030
Chart 121 Value Sales by Category 2025
L'oréal and Inter Parfums to Accelerate Men’S Launches to Meet Evolving Routines
Premium Launches to Sustain Leadership as Mass Faces Value Headwinds
Chart 122 Analyst Insight for Fragrances
Body Mists and Custom Balms Gain Traction as Digital Innovation Drives Accessible Discovery
Chart 123 Forecast Value Sales 2020-2030
Chart 124 Forecast Value Sales by Category 2025-2030
Rising Challengers Shift Shares as Legacy Leaders Defend Positions
Chart 125 Company Shares 2025
Chart 126 Brand Shares 2025
Amazon and Tiktok Shop Reshape Offline Dominance
Retail E-Commerce Surges as Brands Embrace New Marketplaces
Chart 127 Retail Channels 2020-2025
Chart 128 Economic Context for Fragrances
Chart 129 Real GDP Growth 2020-2030
Chart 130 Inflation 2020-2030
Chart 131 Consumer Context for Fragrances
Chart 132 Population 2020-2030
Chart 133 Consumer Expenditure 2020-2030
Chart 134 Population by Generation 2025
Hair Care in the US
Key Data Insights
Science-Backed Innovation Drives Us Hair Care Growth
Chart 135 Key Industry Trends for Hair Care
Science-Backed Innovation Drives Us Hair Care Growth
Chart 136 Olaplex Acquires Purvala Bioscience in 2025
Shakira and Nutrafol Expand Inclusivity and Life-Stage Focus through New Launches
Chart 137 Nutrafol Introduces Men 50+ Hair Growth Product Targeting 50+ Male Cohort
Targeting Wellness and Sustainability for New Growth
Chart 138 Value Sales 2020-2030
Chart 139 Volume Sales 2020-2030
Chart 140 Value Sales by Category 2025
Brands to Target Diverse Needs as Ageing Population Limits Volume Gains
Chart 141 Analyst Insight for Hair Care
Dermocosmetic Brands to Challenge Salon Leaders as Scalp Health Drives Innovation
Chart 142 Forecast Value Sales 2020-2030
Chart 143 Forecast Value Sales by Category 2025-2030
L'oréal Strengthens Leadership through Acquisition and Premium Focus
Chart 144 Company Shares 2025
Chart 145 Brand Shares 2025
Walmart, Target and Ulta Maintain Lead as E-Commerce Accelerates
Beyoncé and Sephora Partnerships Highlight New Growth Drivers
Chart 146 Retail Channels 2020-2025
Chart 147 Economic Context for Hair Care
Chart 148 Real GDP Growth 2020-2030
Chart 149 Inflation 2020-2030
Chart 150 Consumer Context for Hair Care
Chart 151 Population 2020-2030
Chart 152 Consumer Expenditure 2020-2030
Chart 153 Population by Generation 2025
Men's Grooming in the US
Key Data Insights
Premiumisation and Scent-Driven Innovation Drive Value Growth
Chart 154 Key Industry Trends for Men's Grooming
Premiumisation and Scent-Driven Innovation Drive Value Growth
Chart 155 Old Spice Unveils Cologne-Infused Spice Alchemist Line, Showcasing Premium Scent in Men’S Grooming
Dove Men Care Expands Deodorant Range to Capture Rising Demand for Innovation
Chart 156 Dove Men Care Launches Two New Whole Body Deodorant Fragrances
Manscaped Builds Engagement by Gamifying the Consumer Journey through Fortnite
Chart 157 Manscaped Uses Gameplay to Drive Brand Engagement
Chart 158 Value Sales 2020-2030
Chart 159 Volume Sales 2020-2030
Chart 160 Value Sales by Category 2025
Gen Z and Millennials to Drive Growth through Holistic Routines
Threat From Electric Trimmers, While Fragrance-Led Deodorants Can Reshape Product Demand
Chart 161 Analyst Insight for Men's Grooming
Science-Backed Skin Care and Inclusivity Unlock New Growth Opportunities
Chart 162 Forecast Value Sales 2020-2030
Chart 163 Forecast Value Sales by Category 2025-2030
Leaders Retain Positions through Innovation and Acquisition
Chart 164 Company Shares 2025
Chart 165 Brand Shares 2025
Target Leverages Influencer Partnerships to Boost Offline Expansion
Amazon Accelerates Online Sales as Men's Grooming Shifts Digital
Chart 166 Retail Channels 2020-2025
Chart 167 Economic Context for Men's Grooming
Chart 168 Real GDP Growth 2020-2030
Chart 169 Inflation 2020-2030
Chart 170 Consumer Context for Men's Grooming
Chart 171 Population 2020-2030
Chart 172 Consumer Expenditure 2020-2030
Chart 173 Population by Generation 2025
Oral Care in the US
Key Data Insights
Holistic Health and Clean Formulations Drive Oral Care Growth
Chart 174 Key Industry Trends for Oral Care
Holistic Health and Clean Formulations Drive Oral Care Growth
Chart 175 Therabreath Expands into Sensitive Oral Care
Toothpaste and Whitening Strips Set New Standards for Daily Routines
Chart 176 Dissolvable Whitening Strips Redefine Tooth Whitening as a Daily Beauty Ritual
Cocolab and Boka Adapt to Wellness and Prevention Demands
Chart 177 Target Brings Colourful, Gentle Oral Care to Shelves with Cocolab and Boka Additions
Chart 178 Value Sales 2020-2030
Chart 179 Volume Sales 2020-2030
Chart 180 Value Sales by Category 2025
Wellness Trends and Premiumisation to Drive Future Growth
Players to Use Personalisation by Leveraging Advanced Home Tech Solutions
Chart 181 Analyst Insight for Oral Care
Korean Brands Set to Reshape Premiumisation and Engagement
Chart 182 Forecast Value Sales 2020-2030
Chart 183 Forecast Value Sales by Category 2025-2030
The Procter & Gamble Co's Leadership Supported by Innovation in Whitening
Boka and Therabreath Diversify Portfolios with Targeted Launches
Chart 184 Company Shares 2025
Chart 185 Brand Shares 2025
Social Commerce Accelerates Sales of Tooth Whiteners via Tiktok Shop
Target Introduces Digitally Native Brands to Drive In-Store Growth
Chart 186 Retail Channels 2020-2025
Chart 187 Economic Context for Oral Care
Chart 188 Real GDP Growth 2020-2030
Chart 189 Inflation 2020-2030
Chart 190 Consumer Context for Oral Care
Chart 191 Population 2020-2030
Chart 192 Consumer Expenditure 2020-2030
Chart 193 Population by Generation 2025
Skin Care in the US
Key Data Insights
Medicube Expands into Ulta, Driving Mass Brand Momentum
Chart 194 Key Industry Trends for Skin Care
Medicube Expands into Ulta, Driving Mass Brand Momentum
Chart 195 K-Beauty Brands Embrace Omnichannel Strategies after Digital Success
Roc and Clarins Leverage Ai for Personalised Digital Engagement
Chart 196 RoC Turns to Gen AI to Improve Shopping Experience and Drive Sales
L’Oréal Pivots to Longevity Science to Meet Wellness Demand
Chart 197 L’Oréal Unveils Longevity Integrative Science Initiative in June 2025
Chart 198 Value Sales 2020-2030
Chart 199 Volume Sales 2020-2030
Chart 200 Value Sales by Category 2025
K-Beauty Brands to Accelerate Innovation, Challenging Premium Players’ Value
Chart 201 Analyst Insight for Skin Care
Personalisation and Wellness Initiatives to Drive Premium Repositioning
Chart 202 Forecast Value Sales 2020-2030
Chart 203 Forecast Value Sales by Category 2025-2030
L’Oréal Extends Lead as Asian and Mass Brands Disrupt Premium
Chart 204 Company Shares 2025
Chart 205 Brand Shares 2025
Amazon and Tiktok Shop Reshape Shopping as Offline Share Falls
Ulta Accelerates Digital Engagement with Tiktok Shop Debut
Chart 206 Retail Channels 2020-2025
Chart 207 Economic Context for Skin Care
Chart 208 Real GDP Growth 2020-2030
Chart 209 Inflation 2020-2030
Chart 210 Consumer Context for Skin Care
Chart 211 Population 2020-2030
Chart 212 Consumer Expenditure 2020-2030
Chart 213 Population by Generation 2025
Sun Care in the US
Key Data Insights
Rising Daily Use of Multifunctional Spf Products Drives Value Gains
Chart 214 Key Industry Trends for Sun Care
Rising Daily Use of Multifunctional Spf Products Drives Value Gains
Chart 215 By the Beach Debuts at Ulta with Clean SPF Infused Sun Care
Premiumisation and K-Beauty Innovation
Chart 216 K Beauty Meets Performance: HAESKN Introduces US-Made Korean Sun Stick
Inclusivity and Demographic Expansion Drive Sun Care's Reach
Chart 217 Skinmetal Launches Multifunctional Mineral Sunscreens for Young Men
Chart 218 Value Sales 2020-2030
Chart 219 Volume Sales 2020-2030
Chart 220 Value Sales by Category 2025
Innovation and Preventive Health to Drive Future Growth in Us Sun Care
Fda Reform Unlocks New Uv Filters and Advanced Formats
Chart 221 Analyst Insight for Sun Care
Digitalisation and Ai-Driven?Innovation to Accelerate Daily Sun Protection Adoption
Chart 222 Forecast Value Sales 2020-2030
Chart 223 Forecast Value Sales by Category 2025-2030
Edgewell Retains Slim Lead as Independent Brands Accelerate Share Gains
Shin-Etsu Drives Sunscreen Innovation with Advanced Sensory Launches
Chart 224 Company Shares 2025
Chart 225 Brand Shares 2025
Amazon Attracts Premium Sun Care Brands as E-Commerce Approaches Parity with Offline Channels
Chart 226 Retail Channels 2020-2025
Chart 227 Economic Context for Sun Care
Chart 228 Real GDP Growth 2020-2030
Chart 229 Inflation 2020-2030
Chart 230 Consumer Context for Sun Care
Chart 231 Population 2020-2030
Chart 232 Consumer Expenditure 2020-2030
Chart 233 Population by Generation 2025
Premium Beauty and Personal Care in the US
Key Data Insights
Jo Malone London Leverages Ai to Drive Digital Fragrance Sales
Chart 234 Key Industry Trends for Premium Beauty and Personal Care
Jo Malone London Leverages Ai to Drive Digital Fragrance Sales
Chart 235 Jo Malone London Invests in Ai to Support Digital Perfume Discovery
Charlotte Tilbury and Clarins Adapt to Shifting Online Expectations
Sunscreen Innovation and Trading Down Shape Consumer Choices
Chart 236 Value Sales 2020-2030
Chart 237 Value Sales by Category 2025
Lancôme and L'oréal to Accelerate Science-Led Personalisation for Longevity Benefits
Premium Fragrances to Outpace Rivals as Entry-Level Launches Boost Accessibility
Chart 238 Analyst Insight for Premium Beauty and Personal Care
Macroeconomic Caution and Wellness Drive Premium Innovation Strategies
Chart 239 Forecast Value Sales 2020-2030
Chart 240 Forecast Value Sales by Category 2025-2030
L’Oréal Expands Leadership as Estée Lauder Cedes Ground
Chart 241 Company Shares 2025
Chart 242 Brand Shares 2025
Chart 243 Economic Context for Premium Beauty and Personal Care
Chart 244 Real GDP Growth 2020-2030
Chart 245 Inflation 2020-2030
Chart 246 Consumer Context for Premium Beauty and Personal Care
Chart 247 Population 2020-2030
Chart 248 Consumer Expenditure 2020-2030
Chart 249 Population by Generation 2025
Mass Beauty and Personal Care in the US
Key Data Insights
Mass Bath and Shower Launches Entice Consumers Amid Cautious Spending
Chart 250 Key Industry Trends for Mass Beauty and Personal Care
Mass Bath and Shower Launches Entice Consumers Amid Cautious Spending
Skin Care Drives Mass Beauty Growth as Brands Embrace Masstige and Multifunctional Formats
Medicube Expands In-Store Presence after Digital-First K-Beauty Success
Chart 251 K-Beauty Brands Like Medicube Embrace Omnichannel Strategies after Digital Success
Chart 252 Value Sales 2020-2030
Chart 253 Value Sales by Category 2025
Korean Brands to Drive Hybrid Beauty as Us Shoppers Seek Minimalism
Hydrating Skin Care to Retain Top Spot as Bath and Shower Accelerates
Chart 254 Analyst Insight for Mass Beauty and Personal Care
Digital Delivery to Reshape Consumer Expectations
Chart 255 Forecast Value Sales 2020-2030
Chart 256 Forecast Value Sales by Category 2025-2030
L’Oréal Defends Lead as Masstige Launches Drive Brand Loyalty
Chart 257 Company Shares 2025
Chart 258 Brand Shares 2025
Chart 259 Economic Context for Mass Beauty and Personal Care
Chart 260 Real GDP Growth 2020-2030
Chart 261 Inflation 2020-2030
Chart 262 Consumer Context for Mass Beauty and Personal Care
Chart 263 Population 2020-2030
Chart 264 Consumer Expenditure 2020-2030
Chart 265 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
-
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
-
- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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