COMPETITIVE LANDSCAPE
Strategic acquisition by CCC consolidates its lead
In 2025, footwear in Poland saw CCC Sa maintain its lead in retail value terms, holding a 21% share, followed by adidas Poland Sp zoo with 10%, and LPP SA with 9%. The top three companies collectively held a 40% value share, indicating a significant but not dominant position in footwear.
Challenger brands see success
Simultaneously, footwear continued to see successful challenger brands. Balagan, for instance, significantly increased its visibility as an accessible premium footwear label, distinguished by its emphasis on local production, transparent pricing, and a growing international distribution footprint.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Poland?
- Where is future growth expected to be most dynamic?
Footwear in Poland - Category analysis
KEY DATA FINDINGS
Polarisation evident as consumers flock to both discount and premium brands
Market polarisation drives sales of footwear in Poland
Women's footwear remains the largest category
Resale market thrives on affordability and cultural relevance, competing with primary sales
Consumers expected to continue to drive polarisation in footwear
Women's footwear will continue to dominate, but children's footwear to show strong growth
Technology expected to reshape footwear
Strategic acquisition by CCC consolidates its lead
Challenger brands see success
Offline retail remains dominant despite continued growth fore retail e-commerce
Apparel and Footwear in Poland - Industry Overview
Apparel and footwear shows resilience, driven by comfort, originality, and sustainability
Economic factors contribute to growth, with sportswear seeing dynamism
Resale and rental trend gains traction among young consumers
Tariffs and supply chain pressures reshape the landscape
Consumers will drive growth in apparel and footwear through “smart mixing”
Largest category to remain apparel, but desire for comfort to drive growth for sportswear
Technology and sustainability to shape future growth
LPP and Pepco drive share growth through innovative strategies
Polarisation and brand adaption in apparel and footwear in Poland
Strategic moves and emerging opportunities
Offline retail channels lead with innovative retail concepts
Retail e-commerce grows steadily, with an increasing online share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!