COMPETITIVE LANDSCAPE
Nike and adidas lead as market polarisation intensifies competition
The footwear landscape in the Philippines was characterised by a high level of fragmentation, with smaller players under “others” dominating share. However, Nike Philippines Inc and adidas Philippines Inc led overall, each holding 6% value share.
Emerging players and trends present new opportunities
The entry of new participants, such as ABC-Mart, is significantly reshaping the competitive dynamics within footwear in the local market. This influx offers fresh opportunities for other businesses.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Philippines?
- Where is future growth expected to be most dynamic?
Footwear in the Philippines - Category analysis
KEY DATA FINDINGS
Footwear driven by polarisation, sustainability, and e-commerce developments
Polarised habits drive robust 2025 growth for footwear
Sustainability takes centre stage in footwear innovation
The rise of comfort, health, and innovation
Positive forecast but market polarisation set to strengthen
Eco-conscious choices to shape future of footwear
The evolution of footwear in the Philippines: A focus on comfort and health-conscious design
Nike and adidas lead as market polarisation intensifies competition
Emerging players and trends present new opportunities
Omnichannel strategy gains stronger momentum
International retailers redefine footwear landscape
Apparel and Footwear in the Philippines - Industry Overview
Sustained expansion through sustainability and strategic adaptation
Strong value growth and the realities of market polarisation
Sustainability and inclusivity drive product innovation
The rise of agile local players and specialist global entrants
Market polarisation to continue, favouring budget-friendly and premium brands
Consumers to drive demand for sustainability and transparency
E-commerce expansion and the evolution of retail engagement
Local challenger brands aim to erode global incumbents' leadership
Offline retail remains dominant despite e-commerce growth
Experience-driven retail concepts to boost growth over forecast period
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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