Competitive Landscape
Arabian Oud and Abdul Samad Al Qurashi Secure Dominance through Cultural Affinity
Fragrances in the United Arab Emirates was highly concentrated in 2025, with two dominant players, Arabian Oud Co and Abdul Samad Al Qurashi Co, collectively commanding 32% of retail value sales. Both Arabian Oud and Abdul Samad Al Qurashi each account for a 16% share.
Emerging Opportunities Arise as Dominant Brands Face Slight Share Erosion
The slight erosion in market shares of the leading Arabian fragrance companies has opened opportunities for other players in the United Arab Emirates. Ajmal International Trading Co LLC, L’oréal Middle East FZE and Coty Middle East FZCO held notable shares of 6%, 5% and 4% respectively in 2025, reflecting the presence of established competitors beyond the top two.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in the United Arab Emirates - Category analysis
Key Data Insights
Strong Growth Driven by Economic Factors and Tourism
Strong Growth Driven by Economic Factors and Tourism
Premium Fragrances Lead Value Sales and Expand Steadily
Arabian Heritage Shapes Personalised Fragrance Experiences
Brands Harness Cultural Relevance to Engage Consumers
Ai Reshapes How Consumers Discover and Choose Fragrances
Growing Demand Set to Drive Value Expansion Amid Rising Consumer Affluence
Premium Fragrances to Maintain Leadership and Outpace Mass Segment
Brands Set to Leverage Ai Personalisation and Cultural Gifting
Arabian Oud and Abdul Samad Al Qurashi Secure Dominance through Cultural Affinity
Emerging Opportunities Arise as Dominant Brands Face Slight Share Erosion
Beauty Specialists Lead Distribution with Tailored Fragrance Solutions
Luxury Fragrance Vending Machines Introduce Innovative Purchase Experiences
Retail E-Commerce Reshapes Fragrance Sales with Convenience and Repeat Buying
Beauty and Personal Care in the United Arab Emirates - Industry Overview
Expatriates Fuel Demand for Premium Beauty Products
Key Data Insights
Expatriates Fuel Demand for Premium Beauty Products
Fragrances Lead Sales Growth Amid Rising Localisation and Diversity
Culturally Tailored Marketing and Campaigns Boost Sales
Asian Beauty Brands Drive Category Relevance
Local and Asian Brands to Drive Diverse Growth Amid Rising Consumer Sophistication
Fragrances to Remain Largest While Men’S Grooming Leads Growth Trajectory
Leading Manufacturers Sustain Dominance Amid Modest Shifts
Beauty Specialists Lead Distribution as Retail E-Commerce Gains Ground
Retail E-Commerce Challenges Retail Offline Dominance
Country Reports Disclaimer
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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