PROSPECTS AND OPPORTUNITIES
Premium upgrades and event-driven demand to drive value sales as maturity constrains volumes
Retail value sales of home video in Brazil are expected to grow slightly over the forecast period, while volume performance will remain constrained by the category’s advanced maturity. Penetration of televisions is already high, and replacement cycles will continue to lengthen as product durability improves and consumers prioritise other forms of discretionary spending.
Technological progress remains evolutionary with AI enhancing experiences
Digital and technological advancements in home video are expected to remain evolutionary rather than disruptive over the forecast period, centred on incremental improvements in picture quality, processing and user experience. Display technologies such as Mini LED, QD-based solutions and refinements in OLED panels will continue to shape product development, but primarily as enhancements to established formats rather than as catalysts for new usage occasions.
Cost optimisation and ‘affordable premium’ strategies drive innovation amid intense competition
Innovation in home video is expected to be increasingly shaped by cost optimisation and production efficiency rather than by breakthrough technologies. As competition intensifies and consumer budgets remain under pressure, manufacturers are likely to prioritise streamlining supply chains, simplifying components and improving manufacturing processes in order to deliver larger screens and better picture quality at more accessible price points.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Brazil - Category analysis
KEY DATA FINDINGS
Premiumisation sustains value as replacement cycles lengthen and legacy formats fade
Global leaders compete as Chinese brands gain traction with affordable premium lines
Specialists remain central as promotion-led dynamics drive sales growth in retail e-commerce and hypermarkets
Premium upgrades and event-driven demand to drive value sales as maturity constrains volumes
Technological progress remains evolutionary with AI enhancing experiences
Cost optimisation and ‘affordable premium’ strategies drive innovation amid intense competition
Consumer Electronics in Brazil - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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