Volume sales see an uptick thanks to stabilising economic factors
Off-trade volume sales of soft drinks maintained positive growth in New Zealand in 2025, at a slightly higher rate of growth than seen in the previous year. This performance was underpinned by easing inflationary pressures, gradual economic stabilisation, and improving consumer spending confidence. While households remained value-conscious, reduced pressure on discretionary spending supported a modest rebound in purchase frequency, particularly for everyday hydration and wellness-aligned refreshment. However, growth was uneven and clearly polarised by health and functionality.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in New Zealand?
- To what extent are health considerations impacting consumption of Soft Drinks in New Zealand?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in New Zealand?
- Which are the leading brands in Soft Drinks in New Zealand?
- What potential exists for multinational or domestic soft drinks companies to expand in New Zealand?
- How are products distributed in Soft Drinks in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in New Zealand
Volume sales see an uptick thanks to stabilising economic factors
KEY DATA FINDINGS
Health and wellness trends become the defining structural driver of soft drinks in New Zealand
Flavour innovation remains a critical driver of differentiation in soft drinks
Sustainability trends continue to rise across New Zealand’s soft drinks market
An ongoing positive performance driven by an improving economy and health-led trends
Future innovations will be backed by science-led claims
Distribution will become more strategic over the forecast period
Coca-Cola Amatil (NZ) Ltd maintains its overall company lead thanks to myriad strengths
Allpress Espresso benefits from translation café-style coffee into a RTD offer
Supermarkets maintains leading distribution channel place
Warehouse clubs and retail e-commerce continue to grow
Foodservice vs retail split
Fountain sales in New Zealand
COUNTRY REPORTS DISCLAIMER
Bottled Water in New Zealand
KEY DATA FINDINGS
Bottled water sees a return to low volume growth, reflecting stabilising demand
Bottled water sales led by sparkling flavour innovations and value-driven hydration
Functional and sparkling flavoured bottled water attract consumer attention, competing with sports drinks and carbonates
Bottled water sales set to rise over the forecast period, with functional and sparkling flavoured options remaining popular
Digital and technology adoption to underpin efficiency, sustainability and on-the-go occasions
Health and wellness trends will drive growth through functional upgrades and everyday hydration
Coca-Cola maintains its leadership over NZ Drinks due to strength of its overall portfolio
Aqa Lite continues to benefit from multiple strategies in sparkling flavoured bottled water
Supermarkets maintains strongest distribution channel lead
E-commerce continues to grow, supported by digitally enabled convenience and forecourt retail
Carbonates in New Zealand
KEY DATA FINDINGS
Modest volume growth for carbonates, with sales focussed on popular reduced-sugar options backed by promotions
Players attract attention with innovations in products and formats
Reduced sugar options align with overarching health and wellness trends
Carbonates set for measured volume growth as economic pressures ease
Health and wellness trends will drive innovation and sales
Sustainability set to become a structural driver of competitiveness in New Zealand carbonates
Coca-Cola maintains leadership in carbonates through local scale, channel execution, and disciplined innovation
Natural Sugars benefits from the popularity of mixers, with its flagship Alchemy & Tonic brand
Supermarkets maintains leading distribution channel place
Warehouse clubs continue to grow
Concentrates in New Zealand
KEY DATA FINDINGS
Sales of concentrates slump, reflecting a shift in demand based on health and convenience
Innovation in liquid concentrates aims to expand adult-led consumption occasions
Liquid concentrates manages to stay in a marginally positive performance
Concentrates expected to return to low positive volume growth, reflecting a widening range of consumption occasions
Health and wellness to structurally reshape concentrates demand, shifting growth toward low-sugar utility and at-home versatility
Sustainability trends to reinforce concentrates’ relevance as an efficient, low-waste beverage format
Barker Fruit Processors maintains lead through premium scale and capacity investment
Six Barrel Soda Co drives growth via craft-led expansion and operational reset
Supermarkets anchor concentrates distribution thanks to wide consumer reach
Retail e-commerce continues to grow from a low base, with direct-to-consumer online sales particularly relevant for concentrates
Concentrates Conversions
Juice in New Zealand
KEY DATA FINDINGS
Juice maintains low positive volume growth, supported by new product developments and health and wellness trends
Innovations focus on low-sugar, organic, and functional attributes
Juice drinks show the strongest growth, benefitting from lower prices and new product developments
Juice sales expected to gradually decline over the forecast period
Not from concentrate 100% juice offers may become more popular
Opportunities continue for coconut water, due to low category maturity
Frucor Suntory maintains its lead thanks to strength of overall portfolio and local production capabilities
Private label benefits from offering healthy juice options at affordable prices
Supermarkets maintains dominant distribution channel lead for sales of juice
Retail e-commerce continues to grow, reflecting the ongoing rise of digital shopping
RTD Coffee in New Zealand
KEY DATA FINDINGS
RTD coffee maintains double-digit growth, supported by new product innovation and wider availability
Volume sales driven by RTD coffee being cheaper than café coffee, with premiumisation supporting value growth
Local innovation polarises around two clear strategies
RTD coffee set for sustained expansion as iced formats embed all-day, on-the-go consumption
RTD coffee competition to intensify as brands sharpen their positioning and defend relevance against adjacent functional drinks
Health-led fortification to drive premium growth in RTD coffee as brands target energy, satiety and functional benefits
Suntory Boss maintains robust leadership in RTD coffee, thanks to being the first to launch
Allpress Espresso benefits from leveraging its range as an extension of the café culture
Supermarkets maintains strong distribution channel lead for RTD coffee
Retail e-commerce continues to develop from a relatively small base
RTD Tea in New Zealand
KEY DATA FINDINGS
Sales of RTD tea return to flat volume growth, driven by carbonated RTD tea and kombucha
RTD tea benefits from health and wellness trends, albeit with competition from “better-for-you” categories
Carbonated RTD tea and kombucha meet demand for naturally positioned alternatives to carbonates
RTD teas set for modest growth, driven by carbonated formats while still tea remains niche
Matcha signals the next evolution of RTD tea, shifting growth toward café-led, wellness-driven relevance
RTD tea channel strategies to shift toward omnichannel discovery, premium signalling and digital-led trials
Unilever benefits from long-standing presence of Lipton in still RTD tea
Smaller brands act as disruptors in RTD tea developments, supporting overall performance
Supermarkets remain as the dominant distribution channel for RTD tea, thanks to mainstream visibility
Retail e-commerce continues to grow from a low base
Energy Drinks in New Zealand
KEY DATA FINDINGS
Energy drinks achieves double-digit volume growth, thanks sustained new product development and category repositioning
New product launches fragment the category to address different needs
Reduced sugar energy drinks align with overall sugar moderation trend
Energy drinks set for sustained volume growth over the forecast period, supported by lifestyle-led expansion
Health and wellness-led innovation will continue to expand energy drinks’ uses
Digital-first convenience to anchor repeat-led growth for energy drinks
V maintains lead over Red Bull, while Red Bull engages in strong brand activity, and Coca-Cola benefits from its overall portfolio
The Musashi bus attracts attention with its LED display to showcase the Energy Amplified brand line
Supermarkets drive energy drinks sales, reinforced by scale, value-led promotions and digital reach
Growth further supported by digitisation strategies and loyalty-linked offers
Sports Drinks in New Zealand
KEY DATA FINDINGS
Sports drinks benefit from widening consumption occasions
Clean-label, recovery-led sports drinks reshape the category beyond performance hydration
Reduced sugar sports drinks align with sugar moderation trends
Sports drinks shifts into a growth-stage lifestyle category, supported by broader penetration and health-led innovation
Digital retail execution strengthens visibility, conversion, and repeat purchasing for sports drinks
Health-led reformulation and cognitive functionality redefine sports drinks beyond performance hydration
Coca-Cola maintains robust lead thanks to strong brand trust of Powerade
Small new entrants disrupt sports drinks with new formulations to meet a wider range of needs
Supermarkets anchor sports drinks distribution, thanks to enabling wide consumer reach
Forecourt retailers benefit from meeting on-the-go hydration needs
Asian Speciality Drinks in New Zealand
KEY DATA FINDINGS
Sales of Asian speciality drinks return to positive growth, as the category continues to grow from an emergent base
Asian speciality drinks sales led by diaspora demand and Asian grocery expansion
Cultural crossovers and flavour-led trends expand the consumer audience
Asian speciality drinks to post steady, niche-led growth, driven by diaspora demand and flavour crossover rather than mainstream scale
Health-led innovation to drive selective penetration of Asian speciality drinks
Distribution expansion to unlock mainstream trials through Woolworths’ international food strategy
Asian speciality drinks remains fragmented, with growth driven by specialist retail and emerging brands rather than national leaders
Chinese beverage brands gain increasingly availability via Asian grocery chains
Local grocery stores drive Asian speciality drinks growth, leading distribution through speed to market, range, and community reach
Supermarkets and e-commerce continue to grow share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Soft Drinks
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
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- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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This report originates from Passport, our Soft Drinks research and analysis database.
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