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Improved economic environment drives soft drinks growth in 2025
The outlook for the soft drinks industry in Uruguay is positive, supported by a favourable macroeconomic environment following the administration of former President Lacalle Pou and the inauguration of Yamandú Orsi as President in March 2025. According to IMF estimates, Uruguay’s economy is projected to grow by 3%. After overcoming the severe impact of the Argentine economic crisis, economic activity has regained momentum, with simultaneous growth in wages and employment. A key factor supporting local industry performance has been Argentina’s sharp appreciation of its official exchange rate in March 2024, which led to an immediate increase in prices and significantly reduced cross-border shopping during 2024 and 2025. Employment levels, meanwhile, have increased by approximately 50,000 jobs year-on-year, and the average salary rose by 1.4%. This concurrent expansion in employment and real incomes enables projections of a dynamic domestic market in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Uruguay?
- To what extent are health considerations impacting consumption of Soft Drinks in Uruguay?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Uruguay?
- Which are the leading brands in Soft Drinks in Uruguay?
- What potential exists for multinational or domestic soft drinks companies to expand in Uruguay?
- How are products distributed in Soft Drinks in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Uruguay
Improved economic environment drives soft drinks growth in 2025
KEY DATA FINDINGS
Residual effects of the water crisis persist
Health and wellness trend boosts consumption of 100% juice
Functional beverages gain traction
Moderate growth expected
Health and wellness trend expected to play an increasingly important role
Impact of climate change
The Coca-Cola Company retains its lead in 2025
Danone remains a dominant force in bottled water
Supermarkets lead, expanding their presence across Uruguay
Retail e-commerce set to experience rapid growth
Foodservice vs retail split
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Bottled Water in Uruguay
KEY DATA FINDINGS
Ongoing impact of drought and water quality issues
Bottled water benefits from ongoing consumer distrust of tap water
Still purified bottled water attracts consumers with its lower unit prices
Climate change and health and wellness trend support strong growth
Expansion of home delivery and family pack offerings
Tap water filters may pose a challenge
Cía Salus leads, offering a wide product portfolio
Montevideo Refrescos regains lost ground
Supermarkets lead, strengthening their presence across the country
Dynamic e-commerce
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 34 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
Carbonates in Uruguay
KEY DATA FINDINGS
Impact of rising health consciousness
Consumer preference for bottled water
Strengthening mixology trend benefits tonic water/mixers/other bitters
Sugar concerns could hamper the development of carbonates
Non-cola flavours are set gain momentum, driven by flavour and functional versions
Private label and local brands will likely retain popularity among budget consumers
Montevideo Refrescos SA dominates with its iconic brands
Local Barlinco SA invests in the development of a new generation of functional carbonates
Supermarkets strengthen their leading position, driven by the acquisition of local chained grocers
Modern retailers have invested in online shopping capabilities
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 49 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 50 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
Concentrates in Uruguay
KEY DATA FINDINGS
A positive year, yet challenges persist
Concentrates recover; however, continue to face competition from healthier beverages
Liquid concentrates benefit from Argentine migrants settling in Uruguay
Further growth expected if government tackles counterfeit products
Reformulating powder concentrates for health-conscious consumers
Expanding localised and functional flavour innovations
Leading Mondelez loses ground to counterfeit products and economy brands
Van Dam strengthens its position in 2025
Small local grocers dominated sales but losing ground against e-commerce
Supermarkets strengthen their omnichannel capabilities
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 66 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
Juice in Uruguay
KEY DATA FINDINGS
Rising demand for more natural soft drinks benefits juice in 2025
Juice records strong growth as consumers focus on healthier beverages
100% juice benefits from consumers’ preference for natural products free from additives and added sugar
Heightened health awareness to drive sustained growth
Vegetable-infused juices expected to gain momentum
Affordability and value-packaged juice drinks to drive sales
Cooperativa Nacional de Productores de Leche leads, while Danone experiences dynamic growth
Small local grocers benefit from their close proximity to consumers
Online sales rocket as players invest in online shopping capabilities
Table 81 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 82 Off-trade Sales of Juice by Category: Value 2020-2025
Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
RTD Tea in Uruguay
KEY DATA FINDINGS
RTD tea remains an underdeveloped category in 2025
Moderate growth amidst limited popularity
Growth driven by premium positioning
Increasing health and wellness trend may attract new consumers
Functional properties and innovative flavours could stimulate consumer interest
Arizona Iced Tea dominates, targeting upper-income consumers
Low profitability continues to discourage new entrants
Supermarkets dominate distribution
Retail e-commerce continues to gain ground
Table 93 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 94 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 95 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 96 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 101 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 102 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 103 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
Energy Drinks in Uruguay
KEY DATA FINDINGS
Energy drinks increasingly appealing to younger demographics
Double-digit growth supported by an increase in promotion and advertising activity
Rising health consciousness drives demand for reduced sugar energy drinks
Flavour innovation, the entry of new players, and enhanced distribution to drive consumption
Substantial marketing investment to propel category growth
Low-calorie and plant-based energy drinks may emerge in the coming years
Monster leads, benefiting from Coca-Cola's extensive distribution network and effective marketing
Red Bull strengthens its presence in 2025
Supermarkets’ expansion contributes to decline of small local grocers
E-commerce significantly increases its penetration
Table 105 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 106 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 107 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 108 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 109 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 110 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 111 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 112 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 113 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 114 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 115 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 116 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
Sports Drinks in Uruguay
KEY DATA FINDINGS
Expanding array of consumption occasions and health trend ensure another strong year for sports drinks
Robust growth fuelled by innovation and new consumption occasions
Innovative SueroX drives growth of reduced sugar sports drinks
Health trend and climate change set to support sales
Oral replenishment beverages will widen the consumers base and add new consumption occasions
Premium pricing may limit accessibility to broader audience
Gatorade retains its leadership amid rising competition from Powerade
Small local grocers maintain their lead despite the rapid expansion of modern retailers
Retail e-commerce records dynamic growth
Table 117 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 118 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 119 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 120 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 121 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 122 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 123 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 124 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 125 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 126 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 127 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 128 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Soft Drinks
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-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
-
-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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