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2025 Developments
Beauty and personal care in Nigeria’s retail value growth of 23% in 2025 significantly outpaced many regional peers, underpinned by a large and expanding population of 237 million and steady economic recovery with 4% real GDP growth. Despite elevated inflation, consumers are prioritising essential products such as skin care, bath and shower, and colour cosmetics, reflecting resilient demand driven by urbanisation and evolving lifestyle preferences. Innovation led by Korean beauty influences and science-backed formulations has catalysed category expansion, particularly in skin care, which leads value sales. Local brands and multinational companies alike are harnessing multifunctional, wellness-oriented products that resonate with consumer desires for longevity and efficacy. Distribution remains anchored by small local grocers, yet supermarkets and beauty specialists are rapidly growing through multichannel strategies integrating physical retail, social media, and e-commerce. The competitive landscape is dynamic, with Beiersdorf strengthening leadership via innovation and local focus, while emerging local players are capitalising on affordability and cultural relevance. For sustained success, brands must prioritise product innovation tailored to Nigerian skin and climate, leverage digital and specialist retail channels for consumer education, and embrace inclusivity and lifestyle marketing to deepen engagement with an increasingly discerning and diverse consumer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Nigeria
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Nigerian Beauty and Personal Care Sees Robust Value Growth Amid Evolving Consumer Demand
Skin Care Leads Value Sales, While K-Beauty and Science-Backed Products Drive Growth
Chart 2 Spanish Dermocosmetics Brand, Sesderma, Launches in Nigeria
Local and International Brands Leverage Lifestyle and Inclusivity Trends to Deepen Consumer Engagement
Chart 3 Value Sales 2020-2030
Chart 4 Volume Sales 2020-2030
Chart 5 Value Sales by Category 2025
Urban Youth and Rising Incomes Expected to Fuel Expansive Growth for Beauty and Personal Care
Skin Care Set to Continue Leading Value Sales, While Men’S Grooming and Sun Care Lead Growth Momentum
Brands Anticipated to Harness Social Media and Inclusivity to Drive Innovation and Consumer Engagement
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Beiersdorf Ag Strengthens Lead through Innovation and Local Focus Amid Shifting Dynamics
Chart 8 Analyst Insight for Beauty and Personal Care
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Small Local Grocers Dominate Distribution, While Supermarkets and Health and Beauty Specialists Expand
E-Commerce Growth Driven by Specialist Retailers and Digital Platforms Gains Momentum
Chart 11 Retail Channels 2020-2025
Chart 12 Economic Context for Beauty and Personal Care
Chart 13 Real Gdp Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Beauty and Personal Care
Chart 16 Population 2020-2030
Chart 17 Consumer Expenditure 2020-2030
Chart 18 Population by Generation 2025
Baby and Child-Specific Products in Nigeria
Key Data Insights
Baby and Child-Specific Products Summary
Economic Recovery Drives Value Growth and Consumer Shift in Baby and Child Care
Chart 19 Zandas Kiddie Teenz Introduces Skin Doctor Baby Lotion
Baby Wipes Lead Value Sales While Natural Ingredient Products Gain Momentum
Local Brands Leverage Science-Backed Claims to Capture Health-Conscious Consumers
Chart 20 Havens Finest Naturals Launches Range of Natural Products
Chart 21 Value Sales 2020-2030
Chart 22 Volume Sales 2020-2030
Chart 23 Value Sales by Category 2025
Urban Consumers Anticipated to Drive Sustained Growth through Rising Incomes and Convenience Demand
Baby and Child-Specific Toiletries Set to Lead Value Sales While Medicated Products Gain Fastest Growth Momentum
Local Innovation in Natural Ingredients and Science-Backed Claims Expected to Reshape Competitive Dynamics
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Local Brands Challenge Multinational Dominance through Innovation and Affordability
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Small Local Grocers Maintain Dominance While Supermarkets Expand Reach
Retail E-Commerce Grows Steadily as Consumers Seek Convenience and Variety
Chart 28 Retail Channels 2020-2025
Chart 29 Economic Context for Baby and Child-Specific Products
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Baby and Child-Specific Products
Chart 33 Population 2020-2030
Chart 34 Consumer Expenditure 2020-2030
Chart 35 Population by Generation 2025
Bath and Shower in Nigeria
Key Data Insights
Bath and Shower Summary
Rapid Value Growth Driven Consumer Confidence and Easing Economic Pressures
Bar Soap Sustains Dominance through Multifunctional and Affordable Offerings
Chart 36 Pz Cussons' Carex Anti-Bacterial Soap Extends the Carex Range
Pz Cussons Leverages Natural and Wellness Trends to Drive Dynamic Growth
Chart 37 Value Sales 2020-2030
Chart 38 Volume Sales 2020-2030
Chart 39 Value Sales by Category 2025
Economic Recovery and Urban Growth Drive Robust Expansion of Bath and Shower Products
Bar Soap Set to Retain Dominance, While Body Wash/Shower Gel Leads Dynamic Growth
Local Innovation and Value-Added Formulations Anticipated to Reshape Competition and Consumer Engagement
Chart 40 Forecast Value Sales 2020-2030
Chart 41 Forecast Value Sales by Category 2025-2030
Pz Cussons Nigeria Plc and Evans Industries Ltd Strengthen Positions Amid Rising Competition
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Small Local Grocers Dominate Distribution as Supermarkets and Pharmacies Expand
Retail E-Commerce Gains Momentum as Convenience and Variety Attract Shoppers
Chart 44 Retail Channels 2020-2025
Chart 45 Economic Context for Bath and Shower
Chart 46 Real Gdp Growth 2020-2030
Chart 47 Inflation 2020-2030
Chart 48 Consumer Context for Bath and Shower
Chart 49 Population 2020-2030
Chart 50 Consumer Expenditure 2020-2030
Chart 51 Population by Generation 2025
Colour Cosmetics in Nigeria
Key Data Insights
Colour Cosmetics Summary
Improved Economic Conditions and Social Media Drive Strong Growth among Consumers
Facial Make-Up Leads Value Sales through Wide Consumer Base and Broad Product Appeal
Chart 52 Premium Brand, Mac Cosmetics, Launches ‘I Only Wear Mac’ Campaign in Nigeria
Local and Global Brands Leverage Sustainability to Capture Premium Consumers
Chart 53 Body Shop, Globally Reputable for Sustainability, Officially Launches in Nigeria in March 2025
Chart 54 Value Sales 2020-2030
Chart 55 Volume Sales 2020-2030
Chart 56 Value Sales by Category 2025
Economic Recovery and Demographic Shifts Expected to Propel Robust Growth
Facial Make-Up Set to Remain Largest and Best Performing through Product Innovation and Technological Advancements
Local Innovation and Digital Engagement Anticipated to Reshape Consumer Preferences
Chart 57 Forecast Value Sales 2020-2030
Chart 58 Forecast Value Sales by Category 2025-2030
Local Brands Gain Ground through Affordability While Premium Players Retain Niche Leadership
Chart 59 Company Shares 2025
Chart 60 Brand Shares 2025
Beauty Specialists Lead Distribution through Digital Innovation
Retail E-Commerce Accelerates Growth by Complementing Social Media Marketing
Chart 61 Retail Channels 2020-2025
Chart 62 Economic Context for Colour Cosmetics
Chart 63 Real Gdp Growth 2020-2030
Chart 64 Inflation 2020-2030
Chart 65 Consumer Context for Colour Cosmetics
Chart 66 Population 2020-2030
Chart 67 Consumer Expenditure 2020-2030
Chart 68 Population by Generation 2025
Deodorants in Nigeria
Key Data Insights
Deodorants Summary
Steady Growth Driven by Urbanisation and Young Population’S Beauty Engagement
Deodorant Sprays and Roll-Ons Lead with Balanced Performance and Consumer Preference
Dove Experience Centre Enhances Brand Engagement and Redefines Deodorant Lifestyle
Chart 69 Dove Experience Centre Launched in Lagos in 2025 Offers an Interactive Experience
Chart 70 Value Sales 2020-2030
Chart 71 Volume Sales 2020-2030
Chart 72 Value Sales by Category 2025
Urban Young Consumers Expected to Drive Sustained Growth Amid Economic Recovery
Deodorant Sprays Set to Dominate Value, While Roll-Ons Lead Quality Preference
Innovative Marketing and Retail Expansion Anticipated to Reshape Consumer Engagement
Chart 73 Forecast Value Sales 2020-2030
Chart 74 Forecast Value Sales by Category 2025-2030
Unilever and Beiersdorf Sustain Leadership Amid Rising Competition
Chart 75 Company Shares 2025
Chart 76 Brand Shares 2025
Small Local Grocers Dominate While Supermarkets Gain Fastest Growth
Retail E-Commerce Grows Steadily, Driven by Convenience and Variety
Chart 77 Retail Channels 2020-2025
Chart 78 Economic Context for Deodorants
Chart 79 Real Gdp Growth 2020-2030
Chart 80 Inflation 2020-2030
Chart 81 Consumer Context for Deodorants
Chart 82 Population 2020-2030
Chart 83 Consumer Expenditure 2020-2030
Chart 84 Population by Generation 2025
Depilatories in Nigeria
Key Data Insights
Depilatories Summary
Rising Incomes and Western Influence Drive Growth
Women’S Razors and Blades Lead Value Sales While Hair Removers/Bleaches Gain Traction
Local Brand Estebare Reshapes Market with Skin-Friendly, Lifestyle-Focused Offering
Chart 85 Estabare Launches a Product That Caters to Nigerian Consumers
Chart 86 Value Sales 2020-2030
Chart 87 Volume Sales 2020-2030
Chart 88 Value Sales by Category 2025
Rising Incomes and Urban Employment Expected to Fuel Growth Opportunities among Women
Women’S Razors and Blades Set to Maintain Value Leadership
Local Brand Innovation and Retail Modernisation Anticipated to Transform Consumer Engagement and Choice
Chart 89 Forecast Value Sales 2020-2030
Chart 90 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Dominance Amid Gradual Market Concentration
Chart 91 Company Shares 2025
Chart 92 Brand Shares 2025
Small Local Grocers Dominate While Supermarkets and Pharmacies Expand Rapidly
Retail E-Commerce Grows From a Low Base Driven by Convenience and Wider Choice
Chart 93 Retail Channels 2020-2025
Chart 94 Economic Context for Depilatories
Chart 95 Real Gdp Growth 2020-2030
Chart 96 Inflation 2020-2030
Chart 97 Consumer Context for Depilatories
Chart 98 Population 2020-2030
Chart 99 Consumer Expenditure 2020-2030
Chart 100 Population by Generation 2025
Fragrances in Nigeria
Key Data Insights
Fragrances Summary
Premium and Mass Fragrances Drive Resilient Growth Despite Economic Challenges
Premium Fragrances Dominate, While Mass Fragrances Gain a Foothold through Innovation
Chart 101 Imperio International Limited Launches Imperio Privé Collection
Mishkaat and Zandikam Aroma Capitalise on Clean, Long-Lasting, Natural Fragrance Trends
Chart 102 Zandikam Aroma Introduces New Product Lines Based on Natural Ingredients
Chart 103 Value Sales 2020-2030
Chart 104 Volume Sales 2020-2030
Chart 105 Value Sales by Category 2025
Young Adults and Urban Lifestyles Expected to Drive Fragrance Demand Growth
Premium Fragrances Set to Maintain Largest Value Share Amid Rising Mass Segment Popularity
Brands Anticipated to Innovate with Novel Scents and Lifestyle-Driven Fragrance Offerings
Chart 106 Forecast Value Sales 2020-2030
Chart 107 Forecast Value Sales by Category 2025-2030
Oriflame Nigeria Expands Reach While Estée Lauder Cos Ic Defends Premium Leadership
Chart 108 Company Shares 2025
Chart 109 Brand Shares 2025
Beauty Specialists Leverage Expertise to Lead Fragrance Retail Distribution
Beauty Specialists Drive Retail E-Commerce Growth through Social Media Synergy
Chart 110 Retail Channels 2020-2025
Chart 111 Economic Context for Fragrances
Chart 112 Real Gdp Growth 2020-2030
Chart 113 Inflation 2020-2030
Chart 114 Consumer Context for Fragrances
Chart 115 Population 2020-2030
Chart 116 Consumer Expenditure 2020-2030
Chart 117 Population by Generation 2025
Hair Care in Nigeria
Key Data Insights
Hair Care Summary
Chart 118 Key Industry Trends for Hair Care
Local Innovation and Economic Recovery Fuel Hair Care Growth in Nigeria
Perms and Relaxants Leads Value Sales, While Conditioners and Treatments Experiences Dynamic Growth
Chart 119 Amari Hair Care Introduces Leave-In Protein Treatment in 2025
Local Brands Harness Natural Ingredients and Lifestyle Trends to Deepen Consumer Engagement
Chart 120 Hair Wonder Launches New Variants and Formulations, Based on Natural Ingredients
Chart 121 Value Sales 2020-2030
Chart 122 Volume Sales 2020-2030
Chart 123 Value Sales by Category 2025
Urban, Young Consumers and Rising Incomes Expected to Accelerate Growth Trajectory
Perms and Relaxants Set to Remain Largest, While Styling Agents Emerge as Best Performing
Chart 124 Forecast Value Sales 2020-2030
Chart 125 Forecast Value Sales by Category 2025-2030
Local Brands Capitalise on Affordability to Reshape Competitive Dynamics
Chart 126 Analyst Insight for Hair Care
Chart 127 Company Shares 2025
Chart 128 Brand Shares 2025
Small Local Grocers Dominate Retail While Supermarkets Accelerate Growth
Retail E-Commerce Gains Traction Driven by Convenience and Variety
Chart 129 Retail Channels 2020-2025
Chart 130 Economic Context for Hair Care
Chart 131 Real Gdp Growth 2020-2030
Chart 132 Inflation 2020-2030
Chart 133 Consumer Context for Hair Care
Chart 134 Population 2020-2030
Chart 135 Consumer Expenditure 2020-2030
Chart 136 Population by Generation 2025
Men's Grooming in Nigeria
Key Data Insights
Men's Grooming Summary
Local Brands Reshape Men’S Grooming Amid Economic Challenges
Men’S Shaving Leads Value Sales While Toiletries Gain Momentum
Chart 137 Orange Drugs Ltd Launches Dynasty for Men
Orange Drugs Ltd and Adunni Organics Elevate Grooming with Accessible Innovation
Chart 138 Adunni Organics Launches Adunni for Men
Chart 139 Value Sales 2020-2030
Chart 140 Volume Sales 2020-2030
Chart 141 Value Sales by Category 2025
Formal Employment Growth and Cultural Shifts Expected to Boost Grooming Demand among Men
Men’S Toiletries Set to Lead Value Sales through Local Brand Innovation
Local Brands Anticipated to Leverage Natural Ingredients and Lifestyle Marketing to Transform Consumer Mindsets
Chart 142 Forecast Value Sales 2020-2030
Chart 143 Forecast Value Sales by Category 2025-2030
Leading Companies Face Share Shifts as Affordable Brands Gain Traction
Chart 144 Company Shares 2025
Chart 145 Brand Shares 2025
Small Local Grocers Lead Distribution While Supermarkets Expand Rapidly
E-Commerce Grows as Convenience and Product Variety Attract Nigerian Men
Chart 146 Retail Channels 2020-2025
Chart 147 Economic Context for Men's Grooming
Chart 148 Real Gdp Growth 2020-2030
Chart 149 Inflation 2020-2030
Chart 150 Consumer Context for Men's Grooming
Chart 151 Population 2020-2030
Chart 152 Consumer Expenditure 2020-2030
Chart 153 Population by Generation 2025
Oral Care in Nigeria
Key Data Insights
Oral Care Summary
Strong Population Growth and Economic Dynamics Underpin Oral Care Expansion
Toothpaste Leads Value Sales While Dental Floss Shows Dynamic Growth Momentum
Aspira Nigeria Ltd and Dabur Drive Wellness-Focused Innovation and Awareness Campaigns
Chart 154 Aspira Nigeria Ltd Launches Red Gel Extension for Oracare+ Toothpaste
Chart 155 Value Sales 2020-2030
Chart 156 Volume Sales 2020-2030
Chart 157 Value Sales by Category 2025
Rising Incomes and Urbanisation Expected to Drive Shift to Modern Oral Care Products
Toothpaste Set to Maintain Dominance While Dental Floss Continues Its Rapid Expansion
Wellness-Driven Innovation and Marketing Anticipated to Reshape Consumer Oral Care Habits
Chart 158 Forecast Value Sales 2020-2030
Chart 159 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions as Market Concentration Remains Stable
Chart 160 Company Shares 2025
Chart 161 Brand Shares 2025
Small Local Grocers Dominate Distribution While Pharmacies Expand Rapidly
Retail E-Commerce Grows Steadily, Driven by Convenience and Wider Product Choice
Chart 162 Retail Channels 2020-2025
Chart 163 Economic Context for Oral Care
Chart 164 Real Gdp Growth 2020-2030
Chart 165 Inflation 2020-2030
Chart 166 Consumer Context for Oral Care
Chart 167 Population 2020-2030
Chart 168 Consumer Expenditure 2020-2030
Chart 169 Population by Generation 2025
Skin Care in Nigeria
Key Data Insights
Skin Care Summary
Chart 170 Key Industry Trends for Skin Care
Affordable Luxury and Science-Backed Products Drive Robust Skin Care Growth
Body Care Leads Sales, While Facial Care Shows Dynamic Growth, Driven by K-Beauty-Inspired Innovation
Chart 171 Skin Therapy Beauty and Spa Nigeria Launches K-Beauty Inspired Product in 2025
Dermocosmetic and Local Brands Reshape Skin Care with Efficacy and Inclusivity
Chart 172 Spanish Dermocosmetics Brand, Sesderma, Launches in Nigeria
Chart 173 Value Sales 2020-2030
Chart 174 Volume Sales 2020-2030
Chart 175 Value Sales by Category 2025
Brands and Consumers Anticipated to Drive Growth through Premiumisation and Routine Adoption
Body Care Set to Maintain Dominance, While Facial Care Will Lead Value Growth
Innovative Brands and Digital Channels Expected to Reshape Consumer Engagement and Growth
Chart 176 Forecast Value Sales 2020-2030
Chart 177 Forecast Value Sales by Category 2025-2030
Beiersdorf Ag?And Kao Corp Strengthen Positions Amid Rising Competition
Chart 178 Analyst Insight for Skin Care
Chart 179 Company Shares 2025
Chart 180 Brand Shares 2025
Small Local Grocers Lead Distribution, While Beauty Specialists Accelerate Growth
Retail E-Commerce Gains Momentum as Beauty Specialists Boost Online Sales
Chart 181 Retail Channels 2020-2025
Chart 182 Economic Context for Skin Care
Chart 183 Real Gdp Growth 2020-2030
Chart 184 Inflation 2020-2030
Chart 185 Consumer Context for Skin Care
Chart 186 Population 2020-2030
Chart 187 Consumer Expenditure 2020-2030
Chart 188 Population by Generation 2025
Sun Care in Nigeria
Key Data Insights
Sun Care Summary
Nivea’S Targeted Launches Fuel Growth Amid Rising Consumer Awareness
Adult Sun Care Dominates with Strong Consumer Adoption and Brand Backing
Chart 189 Nivea Launches Uv Face Sunscreen with Major Event in Lagos
K-Beauty Influence and Targeted Launches Increase Sun Care Adoption
Chart 190 Value Sales 2020-2030
Chart 191 Volume Sales 2020-2030
Chart 192 Value Sales by Category 2025
Rising Economic Conditions and Awareness Expected to Drive Strong Growth Trajectory
Adult Sun Care Set to Maintain Dominance Amid Rising Mass Market Potential
K-Beauty Influence and Multichannel Awareness Anticipated to Reshape Consumer Engagement
Chart 193 Forecast Value Sales 2020-2030
Chart 194 Forecast Value Sales by Category 2025-2030
Oriflame Nigeria’S Direct Selling Sustains Leadership Amid Rising Competition
Chart 195 Company Shares 2025
Chart 196 Brand Shares 2025
Oriflame Drives Sun Care Growth through Direct-Selling Dominance
Specialist Retailers and E-Commerce Fuel Multichannel Expansion
Chart 197 Retail Channels 2020-2025
Chart 198 Economic Context for Sun Care
Chart 199 Real Gdp Growth 2020-2030
Chart 200 Inflation 2020-2030
Chart 201 Consumer Context for Sun Care
Chart 202 Population 2020-2030
Chart 203 Consumer Expenditure 2020-2030
Chart 204 Population by Generation 2025
Premium Beauty and Personal Care in Nigeria
Key Data Insights
Premium Beauty and Personal Care Summary
Premium Beauty and Personal Care Expands Despite Economic Challenges
Premium Colour Cosmetics Leads Growth Driven by Shade Inclusivity
Mac Leverages Inclusivity to Boost Premium Appeal
Chart 205 Mac Launches Its Global ‘I Only Wear Mac’ Campaign in Nigeria
Chart 206 Value Sales 2020-2030
Chart 207 Value Sales by Category 2025
Rising Consumer Income Expected to Fuel Premium Product Demand
Premium Colour Cosmetics Set to Lead Growth, Driven by Inclusivity and Diversity
Specialist Retailers and Social Media Anticipated to Shape Premium Brand Growth
Chart 208 Forecast Value Sales 2020-2030
Chart 209 Forecast Value Sales by Category 2025-2030
Leading Companies Maintain Shares Amid Evolving Competitive Dynamics
Trading up and Down Reshape Brand Positioning and Consumer Reach
Chart 210 Company Shares 2025
Chart 211 Brand Shares 2025
Chart 212 Economic Context for Premium Beauty and Personal Care
Chart 213 Real Gdp Growth 2020-2030
Chart 214 Inflation 2020-2030
Chart 215 Consumer Context for Premium Beauty and Personal Care
Chart 216 Population 2020-2030
Chart 217 Consumer Expenditure 2020-2030
Chart 218 Population by Generation 2025
Mass Beauty and Personal Care in Nigeria
Key Data Insights
Mass Beauty and Personal Care Summary
Consumers Drive Growth through Demand for Affordable Science-Backed Products
Mass Skin Care Leads Value Sales Driven by Essential Consumer Demand
Ps Cussons Expands Carex Range with Skin-Friendly Bar Soap Boosting Value Sales
Chart 219 Pz Cussons' Carex Anti-Bacterial Soap Extends the Carex Range
Chart 220 Value Sales 2020-2030
Chart 221 Value Sales by Category 2025
Urban Women’S Growing Demand Expected to Drive Affordable Product Growth
Mass Skin Care Set to Continue Leading Value Sales with Sub-Premium Innovation Appeal
Brands Adopting Natural and Affordable Innovations Anticipated to Capture Expanding Demand
Chart 222 Forecast Value Sales 2020-2030
Chart 223 Forecast Value Sales by Category 2025-2030
Beiersdorf Ag?Strengthens Lead through Innovation and Local Presence
Chart 224 Company Shares 2025
Chart 225 Brand Shares 2025
Chart 226 Economic Context for Mass Beauty and Personal Care
Chart 227 Real Gdp Growth 2020-2030
Chart 228 Inflation 2020-2030
Chart 229 Consumer Context for Mass Beauty and Personal Care
Chart 230 Population 2020-2030
Chart 231 Consumer Expenditure 2020-2030
Chart 232 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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-
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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-
- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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