Competitive Landscape
Mars Austria and Maintain Their Lead Amid Fairly Stable Competitive Structure
Cat food in Austria remains concentrated, with a handful of leading multinational companies holding substantial shares and maintaining their positions through 2025 and into 2026. Mars Austria OG led in 2025 with a 30% share of retail value sales, followed by Nestlé Österreich GmbH with 16%, and Fressnapf Handels GmbH holding the third largest share at 13%.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Austria?
- Which are the leading brands in Cat Food in Austria?
- How are products distributed in Cat Food in Austria?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Austria - Category analysis
Key Data Insights
Premium and Budget Offerings Drive Dual Growth Amid Cautious Consumer Spending
Premium and Budget Offerings Drive Dual Growth Amid Cautious Consumer Spending
Wet Cat Food Dominates Sales, Supported by Health and Wellness Innovations
Functional Treats and Insect Protein Products Reshape Consumer Preferences and Trust
Austrian Cat Owners to Elevate Spending Despite Limited Cat Population Growth
Wet Cat Food to Maintain Dominance While Treats and Mixers Will Lead Growth with a Health Focus
Personalised Nutrition and Transparency Will Shape Innovation and Consumer Loyalty
Mars Austria and Maintain Their Lead Amid Fairly Stable Competitive Structure
Pet Shops and Superstores Expands Its Share at the Expense of Supermarkets
Retail E-Commerce Sees Growth with Convenience and Expert Content Boosting Sales
Pet Care in Austria - Industry Overview
Premiumisation Drives Value Growth Despite Economic Headwinds
Key Data Insights
Premiumisation Drives Value Growth Despite Economic Headwinds
Dog Food Innovation Captures Consumer Interest with Functional and Fresh Options
Health and Wellness, Premiumisation and Sustainability Impact Pet Care
Pet Owners Will Prioritise Premiumisation and Health, Driving Steady Growth
Cat Food to Remain Largest in Value Terms While Dog Food Will Lead Value Growth with Fresh Innovation
Sustainability and Ai Innovation to Reshape Pet Care Business Strategies
Leading Manufacturers and Retailers Reshape Landscape through Health Focus
Fressnapf Drives Specialist Retailers to Top Position with Loyal Customers
Retail E-Commerce Continues to Grow, with Specialists Enhancing Convenience and Trust
Peturo Drives Health-Focused Innovation with Functional Products
Premium Nutrition From Smoothiedog to Support Dogs' Immune Health
Innovation and Growth Driven by Sustainability
Country Reports Disclaimer
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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