COMPETITIVE LANDSCAPE
Leading sportswear brands maintain strength through multifunctional designs and activities
The footwear landscape in South Korea is fairly concentrated, with the top brands holding significant shares. In 2025, Nike Korea Ltd led overall with a 14% value share, followed by New Balance Korea with 12%, and adidas Korea LTD with 11%.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in South Korea?
- Where is future growth expected to be most dynamic?
Footwear in South Korea - Category analysis
KEY DATA FINDINGS
How e-commerce and comfort-driven choices are realigning footwear
Weather-responsive design drives adaptive footwear solutions
Travel and tourism inspires versatile footwear designs
Le Mouton drives growth with online-first and D2C strategy
Local consumers to prioritise comfort and versatility
Navigating economic headwinds: How value-for-money can redefines footwear purchases
Online channels and D2C strategies to remain key drivers
Leading sportswear brands maintain strength through multifunctional designs and activities
E-commerce leads footwear sales with convenience and flexibility
Apparel and Footwear in South Korea - Industry Overview
Versatility, comfort, and sustainability are key trends shaping South Korea's evolving apparel and footwear industry
Versatile pieces drive sales as traditional norms erode
Climate-responsive designs gain traction
Resale and rental trends reshape retail channel mix
Versatility, sustainability, and agility to influence future development of apparel and footwear
Navigating seasonless style and shifting categories
Sustainability and technology to help shape the future of sales
Uniqlo strengthens lead of highly fragmented competitive landscape
Emerging brands and collaborations drive innovation
Offline channels lead distribution via specialists but online sales continue to grow
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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