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Steady Value Growth Driven by Evolving Consumer Preferences and Economic Context
Beauty and personal care in Finland exhibited steady value growth in 2025, with retail sales value reaching EUR1,265 million at a 2% growth rate, despite economic headwinds such as modest real GDP growth of 0.2% and controlled inflation at 0.3%. This steady performance underlines beauty and personal care's resilience and attractiveness, fuelled by consumers’ increasing investment in long-term skin health and wellness-oriented products. The prominence of skin care, supported by innovations leveraging natural and microbiome-friendly ingredients, alongside dynamic expansion in sun care and fragrances, reflects evolving consumer sophistication. Leading companies maintain dominant shares but face rising competition from agile, niche brands that harness lifestyle positioning and influencer engagement, particularly appealing to younger demographics. Retail dynamics continue shifting as grocery retailers diversify offerings with mass Asian skin care and colour cosmetics, while e-commerce surges, driven by specialist platforms and convenience. Brands that prioritise clean, effective ingredients, authentic storytelling and digital engagement are best positioned to capitalise on consumer demand for meaningful performance and natural efficacy, ensuring sustained growth amid intensifying competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Finland?
- Which are the leading brands in Finland?
- How are products distributed in Finland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Finland
Steady Value Growth Driven by Evolving Consumer Preferences and Economic Context
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Steady Value Growth Driven by Evolving Consumer Preferences and Economic Context
Chart 2 Luonkos Primal Forest Balm
Skin Care Leads Value with Sun Care and Fragrances Showing Dynamic Growth
Chart 3 Smuuti Skin Peach Barrier line extension
Brands Embracing Longevity and Lifestyle Drive Engagement with Younger Consumers
Chart 4 Blank& CBD Skin Care
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Finnish Consumers’ Shift to Natural, Lifestyle-Oriented Products Drives Growth
Skin Care Remains Largest with Fragrances Fastest Growing
Local and Nordic Brands Capitalise on Premium Growth Amid Intensifying Competition
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
Leading Companies Defend Shares Amid Growing Small Brand Presence
Private Label Growth and Niche Brands Drive Innovation and Competition
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Grocery Retailers Leads Sales as Online Channels Accelerate Growth
Retail E-Commerce Growth Driven by Convenience and Specialist Online Chains
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Beauty and Personal Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Beauty and Personal Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Baby and Child-Specific Products in Finland
Key Data Insights
Consumers Prioritise Clean, Gentle Products with Transparent Ingredients, Shaping Purchasing Behaviour
Consumers Prioritise Clean, Gentle Products with Transparent Ingredients, Shaping Purchasing Behaviour
Chart 20 LUUV Natural Conditioner
Baby Wipes Lead Value Sales While Baby and Child-Specific Skin Care Shows Promising Growth
Chart 21 Moi Forest Baby Cream
Declining Birth Rate Limits Volume Growth, but Rising Consumer Expenditure Sustains Value Expansion
Chart 22 Value Sales 2020-2030
Chart 23 Volume Sales 2020-2030
Chart 24 Value Sales by Category 2025
Finnish Consumers Shift Spending Towards Premium, Clean Products Despite Declining Birth Rate
Baby Wipes Maintain Largest Value Share While Sun Care Leads Dynamic Growth
Local Brands and Natural Product Trends Shape Consumer Loyalty and Innovation
Chart 25 Forecast Value Sales 2020-2030
Chart 26 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions While Niche Brands Emerge Amid Economic Challenges
Chart 27 Company Shares 2025
Chart 28 Brand Shares 2025
Grocery Retailers Lead as Primary Channel Amid Strong Consumer Habits
Retail E-Commerce Gains Share Growth Driven by Grocery Online Sales
Chart 29 Retail Channels 2020-2025
Chart 30 Economic Context for Baby and Child-Specific Products
Chart 31 Real Gdp Growth 2020-2030
Chart 32 Inflation 2020-2030
Chart 33 Consumer Context for Baby and Child-Specific Products
Chart 34 Population 2020-2030
Chart 35 Consumer Expenditure 2020-2030
Chart 36 Population by Generation 2025
Bath and Shower in Finland
Key Data Insights
Stable Sales and Moderate Value Growth Supported by Consumer Willingness for Quality
Stable Sales and Moderate Value Growth Supported by Consumer Willingness for Quality
Chart 37 Dermosil Hand Cleansing Oil
Body Wash/Shower Gel Largest Category, with Rising Intimate Hygiene Demand
Brands Introduce Nurturing Oils and Skin Revitalising Formulas to Meet Evolving Consumer Needs
Chart 38 Sol de Janeiro Beija Flor Renewing Body Wash
Chart 39 Value Sales 2020-2030
Chart 40 Volume Sales 2020-2030
Chart 41 Value Sales by Category 2025
Finland Consumers Embrace Quality with Stable Volumes and Rising Prices
Body Wash/Shower Gel Remains Largest, While Intimate Hygiene Captures Dynamic Growth
Brands Innovate with Natural Ingredients and Target Diverse Consumer Needs
Chart 42 Forecast Value Sales 2020-2030
Chart 43 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Dominance Amid Challenging Economic Conditions
Chart 44 Company Shares 2025
Chart 45 Brand Shares 2025
Grocery Retailers Lead While E-Commerce Surges as Key Growth Driver
Online Shopping Gains Traction through Affordability and Specialist Retailers
Chart 46 Retail Channels 2020-2025
Chart 47 Economic Context for Bath and Shower
Chart 48 Real Gdp Growth 2020-2030
Chart 49 Inflation 2020-2030
Chart 50 Consumer Context for Bath and Shower
Chart 51 Population 2020-2030
Chart 52 Consumer Expenditure 2020-2030
Chart 53 Population by Generation 2025
Colour Cosmetics in Finland
Key Data Insights
Steady Growth Amid Cautious Consumer Spending Supports Value Gains
Chart 54 Key Industry Trends for Colour Cosmetics
Steady Growth Amid Cautious Consumer Spending Supports Value Gains
Chart 55 Huda Beauty Digital Marketing
Colour Cosmetics Sets/Kits Lead Value Growth Amid Interest in Curated Collections
Chart 56 Essence Crystal Crush Range
Multi-Channel Digital Engagement Enhances Brand Visibility and Consumer Connection
Chart 57 Gloss Boss Scandy Lip Oil Launch
Chart 58 Value Sales 2020-2030
Chart 59 Volume Sales 2020-2030
Chart 60 Value Sales by Category 2025
Rising Product Diversification and Pricing Drive Expansion among Consumers
Colour Cosmetics Sets/Kits Capture Growth Momentum While Standalone Products Lead in Value
Lifestyle Branding and Social Media Reshape Consumer Demand and Competition
Chart 61 Forecast Value Sales 2020-2030
Chart 62 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Defend Dominance Despite Shifting Consumer Preferences
Emerging Brands Capitalise on Digital Marketing to Capture Niche Consumer Segments
Chart 63 Company Shares 2025
Chart 64 Brand Shares 2025
Grocery Retail Grows through Promotions, While E-Commerce Maintains a Strong Presence
Multi-Channel Retail Strategies and Collaborations Drive New Brand Success
Chart 65 Retail Channels 2020-2025
Chart 66 Economic Context for Colour Cosmetics
Chart 67 Real Gdp Growth 2020-2030
Chart 68 Inflation 2020-2030
Chart 69 Consumer Context for Colour Cosmetics
Chart 70 Population 2020-2030
Chart 71 Consumer Expenditure 2020-2030
Chart 72 Population by Generation 2025
Deodorants in Finland
Key Data Insights
Steady Value Growth Driven by Premium and Effective Products Despite Volume Challenges
Steady Value Growth Driven by Premium and Effective Products Despite Volume Challenges
Chart 73 Nivea DermaControl
Deodorant Sprays Show Strongest Growth Momentum
Chart 74 Lavera Men Sensitive
Brands Leverage Sensitive Skin and Sustainability Trends to Enhance Consumer Appeal
Chart 75 Value Sales 2020-2030
Chart 76 Volume Sales 2020-2030
Chart 77 Value Sales by Category 2025
Younger Consumers Drive Shift to Sprays and Sticks, Roll-Ons Decline
Fragrance Extensions and Clean Formulations Attract Premium Buyers
Origin and Sustainability Shape Competitive Dynamics
Chart 78 Forecast Value Sales 2020-2030
Chart 79 Forecast Value Sales by Category 2025-2030
Leading Multinational Manufacturers Strengthen Dominance through Product Focus
Chart 80 Company Shares 2025
Chart 81 Brand Shares 2025
Grocery Retail Remains Dominant as Online Sales Grow via Established Channels
Consumer Preference for Convenience and Multi-Channel Shopping Shapes Retail Dynamics
Chart 82 Retail Channels 2020-2025
Chart 83 Economic Context for Deodorants
Chart 84 Real Gdp Growth 2020-2030
Chart 85 Inflation 2020-2030
Chart 86 Consumer Context for Deodorants
Chart 87 Population 2020-2030
Chart 88 Consumer Expenditure 2020-2030
Chart 89 Population by Generation 2025
Depilatories in Finland
Key Data Insights
Steady Growth Driven by Premium and Sustainable Offerings in Retail Value
Steady Growth Driven by Premium and Sustainable Offerings in Retail Value
Chart 90 RFSU Between Shave Serum
Razors and Blades Lead Value Sales While Hair Removers/Bleaches Exhibit Dynamic Growth
Chart 91 Melle Sweden Sustainable Blades
Innovative Skin-Focused Products and Sustainability Reshape Consumer Demand
Chart 92 Value Sales 2020-2030
Chart 93 Volume Sales 2020-2030
Chart 94 Value Sales by Category 2025
Consumer Confidence and Skin Care Focus Will Support Steady Value Growth
Razors and Blades Retain Dominance While Hair Removers/Bleaches Gain Rapid Traction
Sustainability and Skin Nourishment Trends Reshape Product Innovation and Retail Strategy
Chart 95 Forecast Value Sales 2020-2030
Chart 96 Forecast Value Sales by Category 2025-2030
Procter & Gamble and Reckitt Benckiser Retain Dominance Amid Gradual Market Concentration Shift
Innovative Sustainable Products by Emerging Brands Challenge Incumbents and Create Growth Opportunities
Chart 97 Company Shares 2025
Chart 98 Brand Shares 2025
Grocery Retailers Maintain Dominance as E-Commerce Expands
Innovation and Youth Appeal Drive Shifts in Retail Preferences and Distribution
Chart 99 Retail Channels 2020-2025
Chart 100 Economic Context for Depilatories
Chart 101 Real Gdp Growth 2020-2030
Chart 102 Inflation 2020-2030
Chart 103 Consumer Context for Depilatories
Chart 104 Population 2020-2030
Chart 105 Consumer Expenditure 2020-2030
Chart 106 Population by Generation 2025
Fragrances in Finland
Key Data Insights
Steady Growth Driven by Expanding Consumer Base and Rising Expenditure
Steady Growth Driven by Expanding Consumer Base and Rising Expenditure
Chart 107 Nuori Unisex Fragrances
Mass Fragrances Lead Value Growth While Premium Fragrances Maintain Strong Presence
Chart 108 Lattafa Unisex Fragrances
Lattafa and Nuori Harness Lifestyle Trends and Social Media to Expand Unisex Appeal
Chart 109 Essence Juicy Bomb Range
Chart 110 Value Sales 2020-2030
Chart 111 Volume Sales 2020-2030
Chart 112 Value Sales by Category 2025
Gen Z Drives Adoption of Body Mists and Unisex Fragrances, Reshaping Market Dynamics
Mass Fragrances Gain Share as Premium Fragrances Sustain Market Leadership by 2030
Innovation in Formats and Natural Ingredients Catalyses Business Growth and Consumer Engagement
Chart 113 Forecast Value Sales 2020-2030
Chart 114 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Leverage Multi-Channel Strategies to Maintain Dominance Amid Market Fragmentation
Niche Brands with Targeted Social Media Strategies Drive Growth and Consumer Engagement
Chart 115 Company Shares 2025
Chart 116 Brand Shares 2025
E-Commerce and Beauty Specialists Drive Multi-Channel Growth in Fragrances
Mass Fragrances Leverage Low-Cost Beauty Specialists to Boost Brand Visibility
Chart 117 Retail Channels 2020-2025
Chart 118 Economic Context for Fragrances
Chart 119 Real Gdp Growth 2020-2030
Chart 120 Inflation 2020-2030
Chart 121 Consumer Context for Fragrances
Chart 122 Population 2020-2030
Chart 123 Consumer Expenditure 2020-2030
Chart 124 Population by Generation 2025
Hair Care in Finland
Key Data Insights
Moderate Growth Amid Intense Competition with Niche Opportunities Emerging
Chart 125 Key Industry Trends for Hair Care
Moderate Growth Amid Intense Competition with Niche Opportunities Emerging
Chart 126 Lumene Nordic Hair Serum
Shampoos Leads Value While Medicated Products Drive Growth
Chart 127 Hairlust Scalp Health Products
Brands Leverage Social Media and Lifestyle Positioning to Build Loyalty
Chart 128 Mjuuk Shield & Shape
Chart 129 Value Sales 2020-2030
Chart 130 Volume Sales 2020-2030
Chart 131 Value Sales by Category 2025
Consumers Demand Targeted Solutions and Local Expertise for Hair Health
Shampoos to Lead Retail Value with Steady Growth, Supported by Demand for Long-Term Benefits
Brands Embrace Sustainability and Innovation to Meet Evolving Consumer Priorities
Chart 132 Forecast Value Sales 2020-2030
Chart 133 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Face Share Erosion Amid Rising Niche Competition
Chart 134 Company Shares 2025
Chart 135 Brand Shares 2025
Grocery Retailers Maintains Lead as E-Commerce Steadily Rises
Chart 136 Retail Channels 2020-2025
Chart 137 Economic Context for Hair Care
Chart 138 Real Gdp Growth 2020-2030
Chart 139 Inflation 2020-2030
Chart 140 Consumer Context for Hair Care
Chart 141 Population 2020-2030
Chart 142 Consumer Expenditure 2020-2030
Chart 143 Population by Generation 2025
Men's Grooming in Finland
Key Data Insights
Younger Consumers and Mass Products Drive Steady Growth in Men's Grooming
Younger Consumers and Mass Products Drive Steady Growth in Men's Grooming
Chart 144 Head & Shoulders Anti-Hair Fall Shampoo
Men's Toiletries Leads Sales While Men's Fragrances Show Dynamic Expansion
Chart 145 Hada Labo Tokyo's J Beauty for Men
Head & Shoulders Shampoo Exemplifies Longevity Trend Influencing Men's Grooming
Chart 146 Value Sales 2020-2030
Chart 147 Volume Sales 2020-2030
Chart 148 Value Sales by Category 2025
Younger Consumers Fuel Steady Expansion with Premium and Mass Products
Men's Toiletries Leads in Value While Men's Fragrances Accelerate Rapidly
Targeted Innovation and Sustainability Reshape Product Offerings and Consumer Appeal
Chart 149 Forecast Value Sales 2020-2030
Chart 150 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Dominance Amid Fragmented Landscape
Fragmentation Drives Innovation Opportunities in Men's Grooming Segments
Chart 151 Company Shares 2025
Chart 152 Brand Shares 2025
Grocery Retail Leads with Nearly Half of Sales as Online Channels Grow Rapidly
Chart 153 Retail Channels 2020-2025
Chart 154 Economic Context for Men's Grooming
Chart 155 Real Gdp Growth 2020-2030
Chart 156 Inflation 2020-2030
Chart 157 Consumer Context for Men's Grooming
Chart 158 Population 2020-2030
Chart 159 Consumer Expenditure 2020-2030
Chart 160 Population by Generation 2025
Oral Care in Finland
Key Data Insights
Steady Growth Driven by Clinical Innovation and Consumer Spending Power
Chart 161 Key Industry Trends for Oral Care
Steady Growth Driven by Clinical Innovation and Consumer Spending Power
Chart 162 Sensodyne Clinical Repair Toothpaste
Toothpaste Leads Value While Tooth Whiteners Gain Momentum through Clean Formulations
Chart 163 Pirkka Recycled Electric Toothbrush Replacment Heads
Brands Embrace Clinical Efficacy and Sustainability to Capture Evolving Consumer Values
Chart 164 Ecodenta Charcoal Whitening Toothpaste
Chart 165 Value Sales 2020-2030
Chart 166 Volume Sales 2020-2030
Chart 167 Value Sales by Category 2025
Finnish Consumers Drive Steady Value Growth through Innovation and Spending
Toothpaste Retains Dominance While Tooth Whiteners Emerge as Fastest Growing Segment
Brands Embrace Sustainability and Technology to Meet Evolving Consumer Demands
Chart 168 Forecast Value Sales 2020-2030
Chart 169 Forecast Value Sales by Category 2025-2030
Leading Companies Adapt to Fragmentation through Innovation and Promotions
Chart 170 Company Shares 2025
Chart 171 Brand Shares 2025
Grocery Retailers Maintain Dominance While Online Sales Accelerate Growth
Chart 172 Retail Channels 2020-2025
Chart 173 Economic Context for Oral Care
Chart 174 Real Gdp Growth 2020-2030
Chart 175 Inflation 2020-2030
Chart 176 Consumer Context for Oral Care
Chart 177 Population 2020-2030
Chart 178 Consumer Expenditure 2020-2030
Chart 179 Population by Generation 2025
Skin Care in Finland
Key Data Insights
Steady Value Growth with Slowing Momentum Amid Shifting Consumer Preferences
Chart 180 Key Industry Trends for Skin Care
Steady Value Growth with Slowing Momentum Amid Shifting Consumer Preferences
Chart 181 Taika Firming Face Masks and Serums
Facial Care Drives Value Expansion through Demand for Longevity
Finland’S Brands and Asian Influences Innovate with Natural and Lifestyle-Focused Products
Chart 182 Luonkos Sparkling Body Oil
Chart 183 Value Sales 2020-2030
Chart 184 Volume Sales 2020-2030
Chart 185 Value Sales by Category 2025
Consumers Shift Towards Natural Ingredients and Anti-Age Innovation Driving Growth
Facial Care Leads Value Growth through Innovation
Brands Innovate with Science-Backed Natural Products to Meet Evolving Consumer Demands
Chart 186 Forecast Value Sales 2020-2030
Chart 187 Forecast Value Sales by Category 2025-2030
Leading Companies Defend Positions While Newcomers Shift Competitive Dynamics
Emerging Niche Brands Leverage Natural Positioning to Capture Evolving Consumer Demand
Chart 188 Company Shares 2025
Chart 189 Brand Shares 2025
Online Retailers See Growth in Value Sales as Grocery Retailers Gain Share with K-Beauty Focus
Chart 190 Retail Channels 2020-2025
Chart 191 Economic Context for Skin Care
Chart 192 Real Gdp Growth 2020-2030
Chart 193 Inflation 2020-2030
Chart 194 Consumer Context for Skin Care
Chart 195 Population 2020-2030
Chart 196 Consumer Expenditure 2020-2030
Chart 197 Population by Generation 2025
Sun Care in Finland
Key Data Insights
Younger Consumers Drive Steady Growth Amid Stable Economic Conditions
Younger Consumers Drive Steady Growth Amid Stable Economic Conditions
Chart 198 b.tan Glow Your Own Way
Adult Sun Care Dominates Sales with Quality and Targeted Innovation
Brands Expand Sun Care with Skin Benefits to Capture Younger Consumers’ Interest
Chart 199 Beauty of Joseon Sensitive Skin Range
Chart 200 Value Sales 2020-2030
Chart 201 Volume Sales 2020-2030
Chart 202 Value Sales by Category 2025
Consumers Prioritise Safe and Effective Products, Driving Growth
Adult Sun Care Maintains Leadership While Baby Segment Grows Steadily
Brands Innovate with Multifunctional Products to Capture Younger Consumers
Chart 203 Forecast Value Sales 2020-2030
Chart 204 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Defend Market Share Amid Gradual Fragmentation
Emerging Multifunctional Products and Niche Brands Reshape Competitive Dynamics
Chart 205 Company Shares 2025
Chart 206 Brand Shares 2025
Grocery Retailers Lead Distribution as E-Commerce Rapidly Gains Ground
Brands Leverage Variety and Competitive Pricing to Sustain Growth in Offline Channels
Chart 207 Retail Channels 2020-2025
Chart 208 Economic Context for Sun Care
Chart 209 Real Gdp Growth 2020-2030
Chart 210 Inflation 2020-2030
Chart 211 Consumer Context for Sun Care
Chart 212 Population 2020-2030
Chart 213 Consumer Expenditure 2020-2030
Chart 214 Population by Generation 2025
Premium Beauty and Personal Care in Finland
Key Data Insights
Economic Headwinds Slow Growth as Natural Premium Brands Gain Traction
Economic Headwinds Slow Growth as Natural Premium Brands Gain Traction
Chart 215 Djusie Cucumber Slice Eye Cream
Premium Skin Care Leads in Value While Baby and Child-Specific Products Grow Fastest
Djusie Drives Longevity Trend with Natural Eye Cream Boosting Premium Appeal
Chart 216 Value Sales 2020-2030
Chart 217 Value Sales by Category 2025
Local Innovators Capitalise on High-Quality Ingredients to Drive Growth
Premium Skin Care Leads Value While Baby and Child-Specific Products Grow Fastest
Scientific Innovation and Local Brands Reshape Competition Dynamics
Chart 218 Forecast Value Sales 2020-2030
Chart 219 Forecast Value Sales by Category 2025-2030
L'oréal Maintains Lead as Emerging Local Brands Challenge Market Dynamics
Chart 220 Company Shares 2025
Chart 221 Brand Shares 2025
Chart 222 Economic Context for Premium Beauty and Personal Care
Chart 223 Real Gdp Growth 2020-2030
Chart 224 Inflation 2020-2030
Chart 225 Consumer Context for Premium Beauty and Personal Care
Chart 226 Population 2020-2030
Chart 227 Consumer Expenditure 2020-2030
Chart 228 Population by Generation 2025
Mass Beauty and Personal Care in Finland
Key Data Insights
Steady Growth Driven by Consumer Demand Despite Cautious Economic Environment
Steady Growth Driven by Consumer Demand Despite Cautious Economic Environment
Chart 229 Cutrin Ainoa Anti-Breakage Serum
Mass Skin Care Leads Value with Innovation Fuelling Consumer Interest
Cutrin Ainoa’S Natural Serum Exemplifies Longevity Trend Transforming Product Design
Chart 230 Value Sales 2020-2030
Chart 231 Value Sales by Category 2025
Consumers Embrace Premium Mass and Clean Ingredient Trends for Growth
Mass Skin Care Leads in Value While Colour Cosmetics Shows Steady Growth
Brands Leveraging Natural Positioning and Ingredient Transparency Gain Competitive Edge
Chart 232 Forecast Value Sales 2020-2030
Chart 233 Forecast Value Sales by Category 2025-2030
Leading Companies Defend Shares Amid Rising Fragmentation From Smaller Players
Chart 234 Company Shares 2025
Chart 235 Brand Shares 2025
Chart 236 Economic Context for Mass Beauty and Personal Care
Chart 237 Real Gdp Growth 2020-2030
Chart 238 Inflation 2020-2030
Chart 239 Consumer Context for Mass Beauty and Personal Care
Chart 240 Population 2020-2030
Chart 241 Consumer Expenditure 2020-2030
Chart 242 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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