Steady Value Growth Despite Slower Volume Expansion Amid Evolving Consumer Behaviour
In 2025, beauty and personal care in France presents a cautiously optimistic outlook, characterised by moderate value growth despite stagnant volume, reflecting consumer willingness to invest in premium, efficacious products rather than quantity. This growth trajectory was supported by a stable population and a favourable macroeconomic environment with real GDP growth of 0.8% and low inflation. The landscape is marked by strategic consolidation, notably L’Oréal’s significant acquisition of Kering’s beauty division, which strengthens its dominance across premium and luxury segments. Consumer preferences increasingly prioritise sustainability, multifunctionality and scientifically validated products, driving innovation in refillable packaging and clean beauty formulations. Retail dynamics are evolving with beauty specialists and pharmacies commanding high shares, bolstered by advanced omni-channel strategies and rising e-commerce propelled by AI and social media influence. Success in this environment hinges on brands integrating sustainability leadership, personalised consumer engagement through technology, and a strong presence in specialised retail channels to capture discerning, selective buyers who value authenticity and performance.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in France?
- Which are the leading brands in France?
- How are products distributed in France?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in France
Steady Value Growth Despite Slower Volume Expansion Amid Evolving Consumer Behaviour
Key Data Insights
Steady Value Growth Despite Slower Volume Expansion Amid Evolving Consumer Behaviour
Skin Care Leads Value Sales While Premium Sun Care and Fragrances Accelerate Growth
L’Oréal Drives Sustainability and Clean Beauty Mainstreaming with Refill Initiatives
Premiumisation Specialised Products Drive Steady Growth to 2030
Technology and Longevity Reshape Consumer Engagement and Product Offerings
Brands Embrace Clean Ingredients and Sustainability to Meet Evolving Consumer Demands
Leading Manufacturers Strengthen Positions Amid Gradual Market Consolidation
Major Acquisition and Emerging Natural Brands Reshape Competitive Dynamics
Beauty Specialists Lead as Specialised Retail Expands and Grocery Declines
E-Commerce Growth Accelerates with Convenience and Social Media Driving Sales
Baby and Child-Specific Products in France
Key Data Insights
French Parents Shift to Premium Products Amid Birth Rate Decline
French Parents Shift to Premium Products Amid Birth Rate Decline
Baby Wipes Lead Volume Sales While Sun Care Drives Value Growth
Mustela and La Rosée Lead with Family Focus and Sustainability
Parents Invest in Premium Products Amid Stable Birth Rates and Cautious Spending
Baby Wipes Maintain Volume Leadership While Sun Care Leads Value Growth
Manufacturers Adopt Sustainability and Natural Ingredients to Capture Evolving Parent Preferences
Leading Manufacturers Strengthen Positions through Local Trust and Scientific Credibility
Emerging French Brands Leverage Transparency and Sustainability to Gain Consumer Loyalty
Pharmacies Lead Retail Sales as Supermarkets Decline Amid Premiumisation
Retail E-Commerce Expands Rapidly Driven by Convenience and Product Variety
Bath and Shower in France
Key Data Insights
Value Decline in 2025 Driven by Shifting Consumer Preferences and Economic Factors
Value Decline in 2025 Driven by Shifting Consumer Preferences and Economic Factors
Bar Soap Retains Leadership Despite Volume Decline Amid Sustainability Shift
Brands Advance Sustainability and Skin Care Innovation to Meet Evolving Consumer Demands
Premiumisation Drives Long-Term Value Growth
Small French Brands Pioneer Sustainability and Longevity to Engage Discerning Consumers
Clean Beauty and Wellness Focus Shape Bath and Shower
Local Brands Innovate to Maintain Lead Amid Promotional Constraints
Niche Brands Leverage Sustainability and Innovation to Capture Emerging Demand
Supermarkets and Hypermarkets Retain Lead as E-Commerce Grows Steadily
E-Commerce Expands Access to Niche Products While Complementing Offline Retail
Colour Cosmetics in France
Key Data Insights
Premium Brands Drive Value Growth among Younger Consumers
Premium Brands Drive Value Growth among Younger Consumers
Eye Make-Up Makes up Largest Category, While Multifunctionality Drives Sales in Facial Make-Up
French Luxury and Niche Brands Champion Sustainability with Refillable Innovations
Premiumisation and Multifunctionality Drive Sustained Growth in Retail Value
French Consumers Embrace Clean Beauty and Technology-Enhanced Experiences
Inclusivity and Asian Beauty Reshape Brand Strategies and Consumer Loyalty
Leading Brands Consolidate Dominance Amid Shifting Retail Dynamics
Strategic Portfolio Adjustments and Innovation Fuel Future Growth Potential
Retail E-Commerce Outpaces Specialists to Lead Colour Cosmetic Sales
E-Commerce Solidifies Dominance through Technology and Targeted Strategies
Deodorants in France
Key Data Insights
Value Stagnation Reflects Changing Consumer Preferences and Premiumisation Trends
Value Stagnation Reflects Changing Consumer Preferences and Premiumisation Trends
Deodorant Sprays Experience Decline, While Creams Drive Dynamic Growth
Natural Ingredient Innovation and Regulatory Transparency Reshape Product Offerings
Premium Brands and Natural Innovation Lead Value Growth
Deodorant Sprays Remain Largest Category, While Creams Drive Fastest Growth
Small French Brands and Sustainability Innovations Reshape Product Offerings
Legacy Multinational Brands Sustain Dominance through Consumer Loyalty and Effectiveness
Grocery Retailers Maintain Dominance Amid Shift to Specialised Hygiene Stores
Retail E-Commerce Expands Slowly Due to Experiential Product Needs
Depilatories in France
Key Data Insights
French Depilatories Face Decline Amid Changing Consumer Preferences and Competition
French Depilatories Face Decline Amid Changing Consumer Preferences and Competition
Hair Removers/Bleaches Dominate Despite Decline
Brands Embrace Natural Ingredients and Self-Care Positioning to Reinvigorate Depilatories
French Consumers Shift to Permanent and Natural Hair Removal Methods
Hair Removers/Bleaches Maintains Dominance While Women's Pre-Shave Faces Decline
Manufacturers Innovate with Natural, Unisex and Ritualistic Self-Care Products
Multinationals Consolidate Control Amid Limited Market Dynamism
Grocery Retailers Maintain Dominance as Consumers Prioritise Convenience and Value
Retail E-Commerce Grows Modestly, Limited by Lack of Specialist Online Presence
Fragrances in France
Key Data Insights
Steady Value Growth Driven by Tradition and Innovation Amid Economic Pressures
Steady Value Growth Driven by Tradition and Innovation Amid Economic Pressures
Premium Fragrances Lead Value Sales, with Mass Fragrances Showing Stronger Performance
Glossier Innovates with Experience and Digital Engagement
Premium Fragrances Drive Value Growth While Mass Fragrances Expand Dynamically
Niche Artisanal Brands and Sustainability Trends Reshape Consumer Preferences
Innovation and Digital Engagement Drive New Business Models and Consumer Loyalty
Luxury and Premium Houses Consolidate Dominance Amid Emerging Affordable Players
Strategic Acquisitions and Innovative Launches Reshape Brand Portfolios and Growth Paths
Beauty Specialists Lead Offline Sales While Online Channels Grow Rapidly
E-Commerce Expansion Challenges Offline Dominance with Tailored and Tech-Enabled Offerings
Hair Care in France
Key Data Insights
Steady Growth Driven by Premium Innovation and Evolving Consumer Behaviour
Steady Growth Driven by Premium Innovation and Evolving Consumer Behaviour
Salon Professional Hair Care Leads Value Growth as Mass Segment Faces Challenges
French Brands Harness Personalisation and Natural Ingredients to Capture Evolving Demand
Steady Value Growth Supported by Evolving Consumer Preferences and Economic Fundamentals
Salon Professional Hair Care Leads Growth
Personalisation and Natural Ingredients Reshape Product Innovation and Consumer Loyalty
L'oréal Sa Leads through Diverse Portfolios and Innovation
L'oréal Sa’S Acquisition of Color Wow and Premium Launches Drive Market Expansion
Grocery Retailers Remain Dominant While Specialist Channels Capture Growth
Retail E-Commerce Accelerates Growth with Niche and Specialised Hair Care Products
Men's Grooming in France
Key Data Insights
Younger Consumers Drive Growth with Wellness Focus and Digital Engagement
Younger Consumers Drive Growth with Wellness Focus and Digital Engagement
Men's Fragrances Lead Sales with Demand for Smaller, Versatile Formats
Nuxe’S Clean Plant-Based Range Exemplifies Mainstreaming of Clean Beauty
Premium and Mass Fragrances Drive Sustained Growth While Shaving Declines
Commitments to Sustainability Reshape Product Development and Packaging
Digital Engagement and Technology Enable Personalised Grooming Experiences
Leading Multinationals Adapt to Shifting Shares Amid Steady Concentration
Beauty Specialists Lead While E-Commerce Shows Fastest Growth in Retail
Consumers Seek Expertise and Personalised Experiences in Grooming Purchases
Oral Care in France
Key Data Insights
Value Growth Masks Volume Decline as French Consumers Adopt Premium Oral Hygiene
Value Growth Masks Volume Decline as French Consumers Adopt Premium Oral Hygiene
Toothpaste Dominates Value While Dental Floss Gains Momentum among French Buyers
Sustainability and Clean Beauty Demand Reshape Oral Hygiene
French Consumers Embrace Premium and Personalised Oral Hygiene for Sustained Growth
Toothpaste Remains the Biggest Category While Electric Toothbrushes Lead Dynamic Growth
Natural Ingredients and Sustainability Reshapes Product Development
Multinational Companies Maintain Lead While Sustainability Reshapes Competition
Emerging Local Brands Leverage Sustainability and French Design to Challenge Incumbents
Grocery Retailers Lead While E-Commerce Grows Rapidly
Digital Platforms Expand Reach with Niche and Convenience-Driven Oral Care Offerings
Skin Care in France
Key Data Insights
Premium and K-Beauty Brands Drive Sustained Growth in Skin Care Value
Premium and K-Beauty Brands Drive Sustained Growth in Skin Care Value
Facial Care Leads Sales with Anti-Aging and Scientific Efficacy Focus
Clean Beauty and Ingredient Transparency Reshape Product Development and Demand
Pharmacy-Led Premiumisation and Ai Technology Drive Skin Care Growth
Facial Care Sustains Leadership While Skin Care Sets Gain Fastest Growth
Clean Beauty and Natural Ingredients Reshape Formulations and Consumer Trust
L'oréal Maintains Position through Strong Brand Portfolio While Niche Brands Accelerate Growth
L'oréal's Acquisitions Expand Premium Foothold and Open Growth Avenues
Pharmacies Lead with Specialist Retail Shaping Consumer Choices
Retail E-Commerce Grows as Amazon and Sephora Enhance Online Experience
Sun Care in France
Key Data Insights
Premium Innovation and Consumer Demand Drive Year-Round Growth
Premium Innovation and Consumer Demand Drive Year-Round Growth
Adult Sun Care Dominates Sales Driven by Premium and Multifunctional Offerings
French Brands Pioneer Clean, Organic Formulas Amid Regulatory Pressure
Younger Consumers and Premium Demand Fuel Steady Growth
Adult Sun Care Maintains Dominance While Baby and Child-Specific Segment Accelerates
Longevity, Asian Influence and Sustainability Reshape Product Development
Leading Pharmacy Brands Sustain Dominance Amid Moderate Share Shifts
Pharmacies Lead Retail Sales as Grocery Share Declines Amid Premium Shift
Limited but Growing Retail E-Commerce Reflects Consumer Preference for Expert Guidance
Premium Beauty and Personal Care in France
Key Data Insights
Steady Growth Driven by Premiumisation and Consumer Expenditure Trends
Steady Growth Driven by Premiumisation and Consumer Expenditure Trends
Premium Fragrances Lead Value with Sun Care Driving Dynamic Growth
Neurae’S Harmonie Sleeping Mask Exemplifies Lifestyle-Driven Beauty Trend
Steady Value Growth Driven by Consumer Trade-Up and Measured Purchasing
Premium Fragrances Maintain Lead While Hair Care Sees Dynamic Growth
French Consumers Embrace Personalisation and Sustainability, Shaping Innovation
Leading Manufacturers Consolidate Positions with Varied Share Trajectories
Mass Beauty and Personal Care in France
Key Data Insights
French Consumers Prioritise Premiumisation and Specialised Retail Channels Amid Value Stagnation
French Consumers Prioritise Premiumisation and Specialised Retail Channels Amid Value Stagnation
Mass Skin Care Leads Value with Innovation While Mass Frangrances Sees Dynamic Growth
Aroma Zone Pioneers Clean Make-Up, Reinforcing Clean Reimagined Trend
Specialised Mass Products Drive Steady Growth Amid Demographic Shifts
Mass Skin Care Remains Largest Category, While Mass Fragrances Growth Driven by Lifestyle Preferences
Sustainability and Natural Ingredients Reshape Product Development and Consumer Appeal
Leading Players Consolidate Dominance through Diversified Brands and Multi-Channel Reach
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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