Select Country Report
Moroccan Consumers Focus on Beauty with Health and Skin-Focused Formulations
Morocco’s beauty and personal care showed resilience and growth in 2025 despite broader economic caution, driven by a rising base of financially independent women and a population of 38 million. The industry’s expansion is underpinned by consumers’ shift from basic hygiene to treatment-focused products that deliver clinical benefits across skin, hair and oral care. This demand fuels growth in dermocosmetic and K-beauty products, reflecting an evolving consumer preference for clean science and multifunctionality, supported by active ingredient innovation and a blending of traditional Moroccan natural ingredients with modern formulations. Leading players like L’Oréal Maroc and Procter & Gamble capitalise on broad portfolios and strong distribution, while digital and specialised retail channels grow in influence, especially among younger urban consumers. Price sensitivity remains a critical factor, prompting brands to innovate within affordable pricing frameworks and offer value through promotions and multipacks. The convergence of premiumisation, longevity-driven products, and a preference for authentic, science-backed solutions signals a maturing market where brands must combine efficacy, accessibility, and digital engagement to succeed.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Morocco
Moroccan Consumers Focus on Beauty with Health and Skin-Focused Formulations
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Moroccan Consumers Focus on Beauty with Health and Skin-Focused Formulations
Chart 2 L'oréal Men Expert
Skin Care Leads Value Growth as Dermocosmetics Trends Accelerate
Chart 3 Dermo-Cosmetic
Brands Embracing Clean Science and Longevity Meet Evolving Consumer Needs
Chart 4 K-Beauty Surge
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Consumers to Drive Shift to Treatment-Focused Products with Price Sensitivity
Skin Care to Lead with Premium and Natural Ingredient Demand Surging
Brands to Continue Adopting Natural Ingredients to Capture Evolving Demand
Chart 8 Analyst Insight for Beauty and Personal Care
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
L’Oréal Maroc and Procter & Gamble Reinforce Leadership through Broad Portfolios and Distribution
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Health and Beauty Specialists Lead Sales through
Retail E-Commerce Remains Steady Driven by Digitalisation and Social Media Influence
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in Morocco
Key Data Insights
Steady Growth Driven by Economic Resilience and Cautious Consumer Spending
Steady Growth Driven by Economic Resilience and Cautious Consumer Spending
Baby Wipes Lead Growth While Multifunctional Products Meet Parental Convenience
Chart 21 Corine de Farme Gel Lavant Surgras
Local Ingredient Innovation Enhances Gentle Baby Care Appeal
Chart 22 Value Sales 2020-2030
Chart 23 Volume Sales 2020-2030
Chart 24 Value Sales by Category 2025
Population Slowdown and Economic Shifts to Shape Cautious Growth Patterns
Baby Wipes Expected to Lead Growth Due to Hygiene and Versatility
Utility-Driven Demand and Multifunctional Innovation to Redefine Purchasing Choices
Chart 25 Forecast Value Sales 2020-2030
Chart 26 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Face Pressure From Rising Local Competition, Shifting Shares
Chart 27 Company Shares 2025
Chart 28 Brand Shares 2025
Small Local Grocers Lead While Supermarkets and Hypermarkets Expand
Chart 29 Retail Channels 2020-2025
Chart 30 Economic Context for Baby and Child-Specific Products
Chart 31 Real Gdp Growth 2020-2030
Chart 32 Inflation 2020-2030
Chart 33 Consumer Context for Baby and Child-Specific Products
Chart 34 Population 2020-2030
Chart 35 Consumer Expenditure 2020-2030
Chart 36 Population by Generation 2025
Bath and Shower in Morocco
Key Data Insights
Multi-Benefit Products and Skin Care Claims Drive Growth Amid Shifting Consumer Preferences
Multi-Benefit Products and Skin Care Claims Drive Growth Amid Shifting Consumer Preferences
Multifunctionality Fuels Product Innovation and Growth
Sustainability Aids Morocco’S Bath Product Evolution
Chart 37 Value Sales 2020-2030
Chart 38 Volume Sales 2020-2030
Chart 39 Value Sales by Category 2025
Moroccan Consumers to Drive Growth with Demand for Advanced Bath and Shower Solutions
Body Wash/Shower Gel Growth to Rival Bar Soap's Value Leadership
Leading Brands to Innovate with Multifunctional and Natural Ingredient Products to Capture Demand
Chart 40 Forecast Value Sales 2020-2030
Chart 41 Forecast Value Sales by Category 2025-2030
Leading Companies Consolidate Lead Amid Moderate Market Concentration
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Small Local Grocers Retain Lead as Supermarkets Grow in Urban Neighbourhoods
Chart 44 Retail Channels 2020-2025
Chart 45 Economic Context for Bath and Shower
Chart 46 Real Gdp Growth 2020-2030
Chart 47 Inflation 2020-2030
Chart 48 Consumer Context for Bath and Shower
Chart 49 Population 2020-2030
Chart 50 Consumer Expenditure 2020-2030
Chart 51 Population by Generation 2025
Colour Cosmetics in Morocco
Key Data Insights
Steady Growth Driven by Rising Female Spending and Improving Multifunctionality
Steady Growth Driven by Rising Female Spending and Improving Multifunctionality
Chart 52 Huda Beauty Easy Blur
Facial Make-Up and Lip Products Lead through Skin Care and Natural Ingredients
L’Oréal Leverages Ai Innovation to Enhance Consumer Engagement
Chart 53 L'oréal Free Virtual Trial
Chart 54 Value Sales 2020-2030
Chart 55 Volume Sales 2020-2030
Chart 56 Value Sales by Category 2025
Women’S Rising Workforce Participation and Innovation in Hybrid Skin Care-Make-Up to Boost Sales
Facial Make-Up to Lead Value While Lip Products Drive Rapid Growth
Chart 57 Forecast Value Sales 2020-2030
Chart 58 Forecast Value Sales by Category 2025-2030
Cosnova Gmbh Strengthens Leadership to Overtake L’Oréal Maroc and Flormar Co
Chart 59 Company Shares 2025
Chart 60 Brand Shares 2025
Beauty Specialists Lead Retail Sales as E-Commerce Shows Dynamic Growth
Chart 61 Retail Channels 2020-2025
Chart 62 Economic Context for Colour Cosmetics
Chart 63 Real Gdp Growth 2020-2030
Chart 64 Inflation 2020-2030
Chart 65 Consumer Context for Colour Cosmetics
Chart 66 Population 2020-2030
Chart 67 Consumer Expenditure 2020-2030
Chart 68 Population by Generation 2025
Deodorants in Morocco
Key Data Insights
Morocco’S Deodorants Value Grows Steadily Amid Hot Climate and Competitive Pricing
Morocco’S Deodorants Value Grows Steadily Amid Hot Climate and Competitive Pricing
Chart 69 Dove Advanced Care Deodorant
Brands Embrace Skincare and Natural Formulations to Enhance Protection and Sustainability
Chart 70 Vichy Dermo-Tolérance Deodorant
Chart 71 Value Sales 2020-2030
Chart 72 Volume Sales 2020-2030
Chart 73 Value Sales by Category 2025
Urbanisation and Economic Shifts to Support Steady Value Growth among Moroccan Consumers
Stick Deodorants Will Continue to Gain Momentum as Sprays Lead Amid Consumer Preference Shifts
Innovations in Long-Lasting Protection and Natural Formulations to Drive Product Differentiation
Chart 74 Forecast Value Sales 2020-2030
Chart 75 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Adjust Shares Amid Intensifying Competition
Chart 76 Company Shares 2025
Chart 77 Brand Shares 2025
Beauty Specialists Lead Distribution While Supermarkets and Discounters Expand
Chart 78 Retail Channels 2020-2025
Chart 79 Economic Context for Deodorants
Chart 80 Real Gdp Growth 2020-2030
Chart 81 Inflation 2020-2030
Chart 82 Consumer Context for Deodorants
Chart 83 Population 2020-2030
Chart 84 Consumer Expenditure 2020-2030
Chart 85 Population by Generation 2025
Depilatories in Morocco
Key Data Insights
Multifunctional Hair Removal Products Aid Rising Demand
Multifunctional Hair Removal Products Aid Rising Demand
Chart 86 Gillette Venus Comfortglide
Women’S Razors and Blades Lead Growth as Affordability Drives Adoption
Chart 87 Value Sales 2020-2030
Chart 88 Volume Sales 2020-2030
Chart 89 Value Sales by Category 2025
Women’S Workforce Participation to Fuel Rising Demand and Sales Growth
Innovation to Focus on Enhanced Functionality and Convenience
Multifunctional Products to Enhance Consumer Engagement and Value
Chart 90 Forecast Value Sales 2020-2030
Chart 91 Forecast Value Sales by Category 2025-2030
Procter & Gamble Consolidates Dominance through Strategic Pricing and Promotions
Chart 92 Company Shares 2025
Chart 93 Brand Shares 2025
Small Local Grocers Retain Lead with Credit Access Driving Loyalty
Chart 94 Retail Channels 2020-2025
Chart 95 Economic Context for Depilatories
Chart 96 Real Gdp Growth 2020-2030
Chart 97 Inflation 2020-2030
Chart 98 Consumer Context for Depilatories
Chart 99 Population 2020-2030
Chart 100 Consumer Expenditure 2020-2030
Chart 101 Population by Generation 2025
Fragrances in Morocco
Key Data Insights
Steady Growth Driven by Cultural Heritage and Economic Factors Shapes Local Demand
Steady Growth Driven by Cultural Heritage and Economic Factors Shapes Local Demand
Chart 102 Hugo Boss Elixir
Mass Fragrances Lead Growth as Premium Fragrances Face Economic Pressures
Chart 103 Gucci Intense Oud
Chart 104 Value Sales 2020-2030
Chart 105 Volume Sales 2020-2030
Chart 106 Value Sales by Category 2025
Consumers to Shift Spending Habits Amid Economic Challenges Impacting Sales
Mass Fragrances to Lead Growth Driven by Cost-Conscious Consumers and Direct Selling
Brands Innovate Masstige Offerings to Capture Aspirational Consumers Facing Budget Limits
Chart 107 Forecast Value Sales 2020-2030
Chart 108 Forecast Value Sales by Category 2025-2030
Leading Companies Consolidate Positions Amid Gradual Share Shifts
Chart 109 Company Shares 2025
Chart 110 Brand Shares 2025
Beauty Specialists Maintain Dominance as Mass Product Stores Expand Distribution
Chart 111 Retail Channels 2020-2025
Chart 112 Economic Context for Fragrances
Chart 113 Real Gdp Growth 2020-2030
Chart 114 Inflation 2020-2030
Chart 115 Consumer Context for Fragrances
Chart 116 Population 2020-2030
Chart 117 Consumer Expenditure 2020-2030
Chart 118 Population by Generation 2025
Hair Care in Morocco
Key Data Insights
Moroccan Consumers Drive Steady Growth Amid Economic Resilience
Moroccan Consumers Drive Steady Growth Amid Economic Resilience
Salon Professional Hair Care Captures Market Share with Premium Offerings
Brands Leverage Scientific Claims and Skincare Ingredients to Boost Appeal
Chart 119 Kérastase Crème Uv Sublime
Chart 120 Value Sales 2020-2030
Chart 121 Volume Sales 2020-2030
Chart 122 Value Sales by Category 2025
Manufacturers to Target Local Needs with Value-Added Products to Sustain Growth
Salon Professional Hair Care and Shampoos to Gain Share with Premium, Targeted Solutions
Chart 123 Forecast Value Sales 2020-2030
Chart 124 Forecast Value Sales by Category 2025-2030
Leading Companies Consolidate Lead Amid Evolving Market Shares
Chart 125 Company Shares 2025
Chart 126 Brand Shares 2025
Small Local Grocers Maintain Dominance Amid Supermarket and Discounter Growth
Chart 127 Retail Channels 2020-2025
Chart 128 Economic Context for Hair Care
Chart 129 Real Gdp Growth 2020-2030
Chart 130 Inflation 2020-2030
Chart 131 Consumer Context for Hair Care
Chart 132 Population 2020-2030
Chart 133 Consumer Expenditure 2020-2030
Chart 134 Population by Generation 2025
Men's Grooming in Morocco
Key Data Insights
Men’S Grooming Growth Aligns with Rising Consumer Spending and Evolving Habits
Men’S Grooming Growth Aligns with Rising Consumer Spending and Evolving Habits
Chart 135 L'oréal Paris Men Expert Hydra Hyaluronic
Rising Demand for Dermo-Tested Grooming Fuels Clinical Claims and Deodorants Growth
Chart 136 Adidas Power Booster
Multifunctional Products Appeal to Cost-Conscious Consumers
Chart 137 Value Sales 2020-2030
Chart 138 Volume Sales 2020-2030
Chart 139 Value Sales by Category 2025
Urbanisation and Income Growth Drive Expanding Grooming Habits among Men
Deodorants and Fragrances Surge in Popularity While Shaving Faces Stagnation Amid Evolving Styles
Innovations in Freshness and Skin Care to Redefine Men’S Grooming Appeal and Competition
Chart 140 Forecast Value Sales 2020-2030
Chart 141 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Leading Shares Amid Moderate Concentration Shifts
Chart 142 Company Shares 2025
Chart 143 Brand Shares 2025
Beauty Specialists Continue to Lead through Specialised Retail Expertise
Chart 144 Retail Channels 2020-2025
Chart 145 Economic Context for Men's Grooming
Chart 146 Real Gdp Growth 2020-2030
Chart 147 Inflation 2020-2030
Chart 148 Consumer Context for Men's Grooming
Chart 149 Population 2020-2030
Chart 150 Consumer Expenditure 2020-2030
Chart 151 Population by Generation 2025
Oral Care in Morocco
Key Data Insights
Moroccan Consumers Drive Steady Growth through Value-Seeking Purchases
Moroccan Consumers Drive Steady Growth through Value-Seeking Purchases
Chart 152 Sensodyne Multi Protection
Toothpaste Leads Retail Value as Multi-Benefit Formulations Gain Traction
Eco-Friendly Oral Care Gains Traction with Dentiswak
Chart 153 Dentiswak Natural Toothpaste
Chart 154 Value Sales 2020-2030
Chart 155 Volume Sales 2020-2030
Chart 156 Value Sales by Category 2025
Moroccan Consumers to Increase Oral Care Spending Amid Growing Health Awareness
Toothpaste to Leads Growth Fuelled by Advanced Multi-Benefit Formulations and Age-Targeted Products
Natural Ingredients and Multifunctional Innovation to Reshape Oral Care Offerings and Competition
Chart 157 Forecast Value Sales 2020-2030
Chart 158 Forecast Value Sales by Category 2025-2030
Unilever Strengthens Lead through Brand Recognition and Distribution
Chart 159 Company Shares 2025
Chart 160 Brand Shares 2025
Small Local Grocers Maintain Lead as Supermarkets Expand
Chart 161 Retail Channels 2020-2025
Chart 162 Economic Context for Oral Care
Chart 163 Real Gdp Growth 2020-2030
Chart 164 Inflation 2020-2030
Chart 165 Consumer Context for Oral Care
Chart 166 Population 2020-2030
Chart 167 Consumer Expenditure 2020-2030
Chart 168 Population by Generation 2025
Skin Care in Morocco
Key Data Insights
Moroccan Skin Care Sales Supported by Strong Economic Fundamentals and Skin Care Innovation
Moroccan Skin Care Sales Supported by Strong Economic Fundamentals and Skin Care Innovation
Chart 169 La Roche-Posay Cicaplast
Facial Care Leads Sales as Dermo Skin Care Demands Rise
K-Beauty Grows From Niche to Mainstream Offering
Chart 170 Seoul Glam Rice Cream
Chart 171 Value Sales 2020-2030
Chart 172 Volume Sales 2020-2030
Chart 173 Value Sales by Category 2025
Moroccans to Increase Investment in Skin Care, Driven by Rising Consumer Expenditure
Facial Care to Lead Growth While Mass Brands Capitalise on Local Ingredients
Dermo Skin Care and Multifunctional Formulas to Grow in Appeal
Chart 174 Forecast Value Sales 2020-2030
Chart 175 Forecast Value Sales by Category 2025-2030
L'oréal Maroc Sustains Lead Amid Gradual Market Share Shifts
Chart 176 Company Shares 2025
Chart 177 Brand Shares 2025
Beauty Specialists and Pharmacies Lead Distribution through Expert Advice
Chart 178 Retail Channels 2020-2025
Chart 179 Economic Context for Skin Care
Chart 180 Real Gdp Growth 2020-2030
Chart 181 Inflation 2020-2030
Chart 182 Consumer Context for Skin Care
Chart 183 Population 2020-2030
Chart 184 Consumer Expenditure 2020-2030
Chart 185 Population by Generation 2025
Sun Care in Morocco
Key Data Insights
Steady Growth Driven by Increasing Consumer Spending and Science-Backed Awareness
Steady Growth Driven by Increasing Consumer Spending and Science-Backed Awareness
Chart 186 Svr Sun Secure
Adult Sun Care Dominates with Multifunctional Innovations
Chart 187 La Roche-Posay Anthelios Pigment Correct
Korean Beauty and Triple-Action Formulas Reshape Consumer Choices
Chart 188 Seoul Glam Sun Protection
Chart 189 Value Sales 2020-2030
Chart 190 Volume Sales 2020-2030
Chart 191 Value Sales by Category 2025
Moroccan Consumers to Drive Growth through Education and Innovation Adoption
Adult Sun Care to Lead with Multifunctional Dermo Products Expanding Mass Reach
Chart 192 Forecast Value Sales 2020-2030
Chart 193 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Lead through Strategic Share Retention
Chart 194 Company Shares 2025
Chart 195 Brand Shares 2025
Health and Beauty Specialists Dominate Distribution with Growing Offline Dominance
Chart 196 Retail Channels 2020-2025
Chart 197 Economic Context for Sun Care
Chart 198 Real Gdp Growth 2020-2030
Chart 199 Inflation 2020-2030
Chart 200 Consumer Context for Sun Care
Chart 201 Population 2020-2030
Chart 202 Consumer Expenditure 2020-2030
Chart 203 Population by Generation 2025
Premium Beauty and Personal Care in Morocco
Key Data Insights
Moroccan Consumers Drive Growth through Efficacy-Focused Longevity Products
Moroccan Consumers Drive Growth through Efficacy-Focused Longevity Products
Premium Skin Care Leads Value Growth While Baby and Child-Specific Products Surge
Vichy Expands Premium Longevity Offerings, Reinforcing Market Efficacy Trend
Chart 204 Vichy Liftactiv
Chart 205 Value Sales 2020-2030
Chart 206 Value Sales by Category 2025
Affluent Moroccans to Drive Premium Growth, Focusing on Efficacy and Luxury Benefits
Premium Skin Care to Dominate Value Growth Due to Sophisticated Formulations
Innovation in Sun Care and Value-Driven Hygiene to Shape Future Brand Strategies
Chart 207 Forecast Value Sales 2020-2030
Chart 208 Forecast Value Sales by Category 2025-2030
L’Oréal Strengthens Lead through a Diverse Brand Portfolio and Category Leadership
Chart 209 Company Shares 2025
Chart 210 Brand Shares 2025
Chart 211 Economic Context for Premium Beauty and Personal Care
Chart 212 Real Gdp Growth 2020-2030
Chart 213 Inflation 2020-2030
Chart 214 Consumer Context for Premium Beauty and Personal Care
Chart 215 Population 2020-2030
Chart 216 Consumer Expenditure 2020-2030
Chart 217 Population by Generation 2025
Mass Beauty and Personal Care in Morocco
Key Data Insights
Brands Embrace Targeted Clinical Benefits to Fuel Steady Growth Amid Economic Caution
Brands Embrace Targeted Clinical Benefits to Fuel Steady Growth Amid Economic Caution
Mass Skin Care Leads Growth Driven by Skin Health and Innovation
Chart 218 Value Sales 2020-2030
Chart 219 Value Sales by Category 2025
Consumers to Prioritise Essential Mass Products Amid Economic Caution
Mass Skin Care to Outperform Hair Care, Driven by Multifunctionality
Chart 220 Forecast Value Sales 2020-2030
Chart 221 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions While Emerging Players Gain Traction
Chart 222 Company Shares 2025
Chart 223 Brand Shares 2025
Chart 224 Economic Context for Mass Beauty and Personal Care
Chart 225 Real Gdp Growth 2020-2030
Chart 226 Inflation 2020-2030
Chart 227 Consumer Context for Mass Beauty and Personal Care
Chart 228 Population 2020-2030
Chart 229 Consumer Expenditure 2020-2030
Chart 230 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
-
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
-
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
-
-
-
- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
-
- Premium Eye Shadow
- Mass Eye Shadow
-
- Premium Mascara
- Mass Mascara
-
- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
-
-
-
- Premium BB/CC Creams
- Mass BB/CC Creams
-
- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
-
- Premium Foundation/Concealer
- Mass Foundation/Concealer
-
- Premium Powder
- Mass Powder
-
- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
-
-
-
- Premium Lip Gloss
- Mass Lip Gloss
-
- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
-
- Premium Lipstick
- Mass Lipstick
-
- Premium Other Lip Products
- Mass Other Lip Products
-
-
-
- Premium Nail Polish
- Mass Nail Polish
-
- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
-
- Premium Polish Remover
- Mass Polish Remover
-
- Premium Other Nail Products
- Mass Other Nail Products
-
-
- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
-
-
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
-
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
-
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
-
-
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
-
-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
-
-
- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
-
- Premium Men's Deodorants
- Mass Men's Deodorants
-
- Premium Men's Hair Care
- Mass Men's Hair Care
-
- Premium Men's Skin Care
- Mass Men's Skin Care
-
-
- Premium Men's Fragrances
- Mass Men's Fragrances
-
-
- Dental Floss
-
- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
-
- Manual Toothbrushes
-
-
- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
-
- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
-
- Toothpaste
- Oral Care Excl Power Toothbrushes
-
-
-
- Premium Firming Body Care
- Mass Firming Body Care
-
- Premium General Purpose Body Care
- Mass General Purpose Body Care
-
-
-
- Premium Acne Treatments
- Mass Acne Treatments
-
- Premium Face Masks
- Mass Face Masks
-
-
- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
-
- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
-
-
-
- Premium Basic Moisturisers
- Mass Basic Moisturisers
-
- Premium Anti-Agers
- Mass Anti-Agers
-
-
- Premium Lip Care
- Mass Lip Care
-
- Premium Toners
- Mass Toners
-
-
- Premium Hand Care
- Mass Hand Care
-
- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
-
-
-
-
- Premium Aftersun
- Mass Aftersun
-
- Premium Self-Tanning
- Mass Self-Tanning
-
- Premium Sun Protection
- Mass Sun Protection
-
- Baby and Child-specific Sun Care
-
-
- Premium Baby and Child-specific Products
- Premium Bath and Shower
-
-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
-
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
-
- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!