Beauty and Personal Care in Vietnam

May 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Vietnam?
  • Which are the leading brands in Vietnam?
  • How are products distributed in Vietnam?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Vietnam

Digital-First Launches Accelerate Social Commerce-Driven Growth

Key Data Insights

Chart 1 Key Industry Trends for Beauty and Personal Care
Digital-First Launches Accelerate Social Commerce-Driven Growth
Chart 2 Digital-First Scalp Care: How Cocoon's Gleditsia Scrub Wins Vietnam Consumers
Skin Care Brands Use Science-Backed Actives to Boost Trust
Chart 3 Simple Purify+ Sets New Benchmark for Efficacy and Transparency
Regulatory Scrutiny Shifts Influencer-Led Launches toward Trust and Compliance
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Premiumisation to Reshape Consumer Routines and Spending
Chart 7 Analyst Insight forBeauty and Personal Care
Social Commerce and Ingredient Transparency to Drive New Purchasing Habits
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
L’Oréal Strengthens Leadership as Local Rivals Remain Niche
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Offline Specialists and Modern Grocers Sustain Shopper Trust and Trial
Retail E-Commerce Accelerates Value as Social Commerce Scales Launches
Retail Collaborations and Omnichannel Launches Redefine Shopper Engagement
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Beauty and Personal Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Beauty and Personal Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025

Baby and Child-Specific Products in Vietnam

Key Data Insights

Johnson’S Baby Builds Trust with Gentle 2-In-1 Formula as Parents Demand Safety
Chart 20 Key Industry Trends for Baby and Child-Specific Products
Johnson’S Baby Builds Trust with Gentle 2-In-1 Formula as Parents Demand Safety
Chart 21 Johnson’s Baby Milk & Rice 2-in-1 Wash Highlights Gentle Baby Care Solution
Recalls Drive Shift to Trusted Essentials and Compliance-Focused Brands
Chart 22 Baby Care Recalls Highlight Tighter Regulatory Enforcement in Vietnam
Safety and Consumer Trust Outpace Nascent Sustainability Trends
Chart 23 Cetaphil Baby’s Multi-Purpose Soothing and Moisturising cream Launches in Vietnam 2025
Chart 24 Value Sales 2020-2030
Chart 25 Volume Sales 2020-2030
Chart 26 Value Sales by Category 2025
Parents to Prioritise Safety and Trust as Routines Evolve
Rising Parental Awareness to Further Drive Strong Growth of Baby and Child-Specific Sun Care
Chart 27 Analyst Insight forBaby and Child-Specific Products
Simplified Routines and Compliance to Reshape Competitive Landscape
Chart 28 Forecast Value Sales 2020-2030
Chart 29 Forecast Value Sales by Category 2025-2030
Johnson’S Baby Strengthens Parental Trust through Localised Launches
Chart 30 Company Shares 2025
Chart 31 Brand Shares 2025
Con Cung Accelerates Omnichannel Expansion to Capture Parental Trust
Chart 32 Retail Channels 2020-2025
Chart 33 Economic Context for Baby and Child-Specific Products
Chart 34 Real Gdp Growth 2020-2030
Chart 35 Inflation 2020-2030
Chart 36 Consumer Context for Baby and Child-Specific Products
Chart 37 Population 2020-2030
Chart 38 Consumer Expenditure 2020-2030
Chart 39 Population by Generation 2025

Bath and Shower in Vietnam

Key Data Insights

Inclusivity and Targeted Solutions Drive Growth in Bath and Shower
Chart 40 Key Industry Trends for Bath and Shower
Inclusivity and Targeted Solutions Drive Growth in Bath and Shower
Chart 41 Lifebuoy Boosts Inclusivity with Shower Gel for Different Skin Needs
Cocoon Attracts Urban Shoppers with Clean, Vegan Shower Gel
Chart 42 Cocoon Shower Gel Combines Natural Ingredients with Gentle, Skin-Friendly Care
Leveraging the Digital Consumer Journey to Drive Sales
Chart 43 Value Sales 2020-2030
Chart 44 Volume Sales 2020-2030
Chart 45 Value Sales by Category 2025
Brands to Intensify Natural and Premium Launches as Wellness Rises
Chart 46 Analyst Insight forBath and Shower
Local and Global Players to Drive Clean Labels
Chart 47 Forecast Value Sales 2020-2030
Chart 48 Forecast Value Sales by Category 2025-2030
Unilever Sustains Lead as Local Brands Gain Visibility
Chart 49 Company Shares 2025
Chart 50 Brand Shares 2025
Mini-Supermarkets and Modern Trade Chains Sustain Leadership
Lifebuoy and Circle K Partnership Drives Loyalty with Experiential Rewards
E-Commerce Makes Further Gains Supported by Social Platforms
Chart 51 Retail Channels 2020-2025
Chart 52 Economic Context for Bath and Shower
Chart 53 Real Gdp Growth 2020-2030
Chart 54 Inflation 2020-2030
Chart 55 Consumer Context for Bath and Shower
Chart 56 Population 2020-2030
Chart 57 Consumer Expenditure 2020-2030
Chart 58 Population by Generation 2025

Colour Cosmetics in Vietnam

Key Data Insights

Digital-First Launches Accelerate Online-Driven Sales and Engagement
Chart 59 Key Industry Trends for Colour Cosmetics
Digital-First Launches Accelerate Online-Driven Sales and Engagement
Chart 60 Nars Shopee Debut in Vietnam with Livestream-Driven Launch
Mistory Leverages Cultural Storytelling to Drive Viral Launches
Chart 61 Mistory: Blending Vietnamese Heritage and Product Performance
Brands Boost Multifunctional Product Demand with Skin Care Properties
Chart 62 BOM Cover Flex BB Cream Incorporates Skin Care and SPF Protection
Chart 63 Value Sales 2020-2030
Chart 64 Volume Sales 2020-2030
Chart 65 Value Sales by Category 2025
Hybrid Launches to Attract Younger Shoppers with Practical Innovation
K-Beauty and Local Players Set to Drive Shade and Texture Evolution
Chart 66 Analyst Insight forColour Cosmetics
Social Media Trends Will Reshape Routines and Repeat Purchase Patterns
Chart 67 Forecast Value Sales 2020-2030
Chart 68 Forecast Value Sales by Category 2025-2030
L'oréal Strengthens Lead as Focallure Accelerates with Tiktok Campaigns
Chart 69 Company Shares 2025
Chart 70 Brand Shares 2025
Hasaki and Tiktok Shop Boost Trial and Digital Discovery
Miniso and Judydoll Accelerate Offline Reach with Trend-Driven Launches
Chart 71 Retail Channels 2020-2025
Chart 72 Economic Context for Colour Cosmetics
Chart 73 Real Gdp Growth 2020-2030
Chart 74 Inflation 2020-2030
Chart 75 Consumer Context for Colour Cosmetics
Chart 76 Population 2020-2030
Chart 77 Consumer Expenditure 2020-2030
Chart 78 Population by Generation 2025

Deodorants in Vietnam

Key Data Insights

Robust Growth and the Shift Towards Clean Formulations
Chart 79 Key Industry Trends for Deodorants
Robust Growth and the Shift Towards Clean Formulations
Chart 80 C? M?m Wings Up 24h Highlights Vietnam’s Move Towards Clean, Gentle Formulations
Format Preferences and the Rise of Lifestyle-Driven Deodorants
Chart 81 Axe Fine Fragrance Mist Elevates Deodorants Through Perfume-Inspired Positioning
Livestream and Influencer Campaigns Accelerate Digital Discovery and Adoption
Chart 82 Value Sales 2020-2030
Chart 83 Volume Sales 2020-2030
Chart 84 Value Sales by Category 2025
Deodorant Roll-Ons to Sustain Dominance as Creams and Sprays Accelerate
Brands to Leverage Fragrance and Cooling Properties
Chart 85 Analyst Insight forDeodorants
Influencer Campaigns and E-Commerce to Accelerate Product Trial and Loyalty
Chart 86 Forecast Value Sales 2020-2030
Chart 87 Forecast Value Sales by Category 2025-2030
Nivea Secures Lead as Rivals Target Niche Segments
Chart 88 Company Shares 2025
Chart 89 Brand Shares 2025
Retail E-Commerce Outpaces Supermarkets as Online Promotions Drive Trial
Livestreams and Influencer Content Accelerate Online Discovery and Conversion
Chart 90 Retail Channels 2020-2025
Chart 91 Economic Context for Deodorants
Chart 92 Real Gdp Growth 2020-2030
Chart 93 Inflation 2020-2030
Chart 94 Consumer Context for Deodorants
Chart 95 Population 2020-2030
Chart 96 Consumer Expenditure 2020-2030
Chart 97 Population by Generation 2025

Depilatories in Vietnam

Key Data Insights

Skin-Friendly Formulations and At-Home Convenience Drive Growth
Skin-Friendly Formulations and At-Home Convenience Drive Growth
Body Natur Reshapes Product Design with Gentle Innovation
Chart 98 Vegan-Positioned Depilatory Emphasises Gentle, Responsible Formula
Cleo Converts Digital Education into At-Home Depilatory Trial
Chart 99 Value Sales 2020-2030
Chart 100 Volume Sales 2020-2030
Chart 101 Value Sales by Category 2025
Rising Premiumisation as Shoppers Seek Gentler Routines
Digital Storytelling to Reshape Trust and Trial among Urban Youth
Chart 102 Forecast Value Sales 2020-2030
Chart 103 Forecast Value Sales by Category 2025-2030
Kai Vietnam Challenges Oral-B's Dominance with Digital-Led Growth
Chart 104 Company Shares 2025
Chart 105 Brand Shares 2025
Retail E-Commerce Challenges Modern Trade through Digital-Driven Growth
Social Commerce Drives Impulse Purchases and Shapes Channel Mix
Chart 106 Retail Channels 2020-2025
Chart 107 Economic Context for Depilatories
Chart 108 Real Gdp Growth 2020-2030
Chart 109 Inflation 2020-2030
Chart 110 Consumer Context for Depilatories
Chart 111 Population 2020-2030
Chart 112 Consumer Expenditure 2020-2030
Chart 113 Population by Generation 2025

Fragrances in Vietnam

Key Data Insights

Tiktok Shop and Creator Brands Redefine Digital Fragrance Discovery
Chart 114 Key Industry Trends for Fragrances
Tiktok Shop and Creator Brands Redefine Digital Fragrance Discovery
Chart 115 eHerb Bodymist and Codedeco Perfumes Gain Traction Via TikTok Shop Discovery
Premium Launches and Emotional Storytelling Fuel Value Gains
Chart 116 Toouch Launches Lifestyle-Led Unisex Fragrances Inspired by Emotion, Memory, and Identity
Local Brands Tap Sustainability and Natural Inspiration to Build Trust
Chart 117 d’Annam Builds Fragrance Collections Around Natural Inspiration and Restrained Sustainability Cues
Chart 118 Value Sales 2020-2030
Chart 119 Volume Sales 2020-2030
Chart 120 Value Sales by Category 2025
Lifestyle-Driven Premiumisation to Shift Fragrance Preferences and Value Growth
Digital Storytelling to Expand Consumer Engagement
Chart 121 Analyst Insight forFragrances
Natural Inspiration Set to Support Trust but Quality and Uniqueness Drive Choice
Chart 122 Forecast Value Sales 2020-2030
Chart 123 Forecast Value Sales by Category 2025-2030
Coty Beauty Vietnam Defends Leadership as Dupe Brands Gain Traction
Toouch Leverages Digital Storytelling to Attract Younger Consumers
Chart 124 Company Shares 2025
Chart 125 Brand Shares 2025
Department Stores and Beauty Specialists Defend Leadership as Online Gains
Chart 126 Retail Channels 2020-2025
Chart 127 Economic Context for Fragrances
Chart 128 Real Gdp Growth 2020-2030
Chart 129 Inflation 2020-2030
Chart 130 Consumer Context for Fragrances
Chart 131 Population 2020-2030
Chart 132 Consumer Expenditure 2020-2030
Chart 133 Population by Generation 2025

Hair Care in Vietnam

Key Data Insights

Clean Formulations and Scalp Health Drive Solid Growth for Hair Care
Chart 134 Key Industry Trends for Hair Care
Clean Formulations and Scalp Health Drive Solid Growth for Hair Care
Chart 135 Cocoon Soapberry Scalp Exfoliating Shampoo Delivers Multifunctional Care
Preventive Care and Consumer Education
Chart 136 Dove Derma Scalp Serum Attracts Young Consumers in Vietnam
Livestream Commerce and Influencer Demos Accelerate Online Hair Care Sales
Chart 137 Live Streams and Social Commerce Boost Local Hair Care Sales
Chart 138 Value Sales 2020-2030
Chart 139 Volume Sales 2020-2030
Chart 140 Value Sales by Category 2025
Scalp Health and Self-Expression to Shape Future Performance
Chart 141 Analyst Insight forHair Care
Live Streams and Trend-Led Products to Reshape Consumer Discovery
Chart 142 Forecast Value Sales 2020-2030
Chart 143 Forecast Value Sales by Category 2025-2030
Unilever Sustains Leadership as Scalp Health Innovation Intensifies Rivalry
Chart 144 Company Shares 2025
Chart 145 Brand Shares 2025
Shopee and Tiktok Shop Accelerate E-Commerce Gains as Offline Share Slips
Chart 146 Economic Context for Hair Care
Chart 147 Real Gdp Growth 2020-2030
Chart 148 Inflation 2020-2030
Chart 149 Consumer Context for Hair Care
Chart 150 Population 2020-2030
Chart 151 Consumer Expenditure 2020-2030
Chart 152 Population by Generation 2025

Men's Grooming in Vietnam

Key Data Insights

Shopee and Tiktok Shop Drive Sales through Interactive Campaigns
Chart 153 Key Industry Trends for Men's Grooming
Shopee and Tiktok Shop Drive Sales through Interactive Campaigns
Chart 154 Roug Men’s Grooming Matte Clay Tops E Commerce Grooming Sales
Functional Premiumisation Captures the Discerning Urban Consumer
Chart 155 Nivea Men DEEP 72H Addresses Dual Challenges of Perspiration and Odour Control
Streamlined Routines and Lifestyle Appeal Shape Men's Grooming Trends
Chart 156 Nerman Lion Bartender 3-in-1 for Multifunctional and Mood-Based Grooming
Chart 157 Value Sales 2020-2030
Chart 158 Volume Sales 2020-2030
Chart 159 Value Sales by Category 2025
Younger Shoppers Embracing Digital Platforms Set to Expand Grooming Routines
Chart 160 Analyst Insight forMen's Grooming
Functional Premiumisation and Hybrid Innovation to Reshape Daily Habits
Chart 161 Forecast Value Sales 2020-2030
Chart 162 Forecast Value Sales by Category 2025-2030
International Consumer Products Leverages Innovation to Defend Leadership
Chart 163 Company Shares 2025
Chart 164 Brand Shares 2025
Grocery Retailers Maintain Dominance through Daily Essentials
Shopee and Tiktok Shop Accelerate E-Commerce Adoption with Aggressive Promotions
Nerman Leverages Live Events to Elevate Premium Fragrance Launches
Chart 165 Retail Channels 2020-2025
Chart 166 Economic Context for Men's Grooming
Chart 167 Real Gdp Growth 2020-2030
Chart 168 Inflation 2020-2030
Chart 169 Consumer Context for Men's Grooming
Chart 170 Population 2020-2030
Chart 171 Consumer Expenditure 2020-2030
Chart 172 Population by Generation 2025

Oral Care in Vietnam

Key Data Insights

Regulation and Functional Claims Help to Build Consumer Trust
Chart 173 Key Industry Trends for Oral Care
Regulation and Functional Claims Help to Build Consumer Trust
Chart 174 Colgate Optic White Purple Strengthens Trust Through Evidence-Led Whitening Claims
Longevity and Preventive Care Fuel Growth
Chart 175 P/S Gum Expert Targets Long-Term Gum Health Through Functional Oral Care
Digital Consumer Journey Accelerates Premium Oral Care Adoption
Chart 176 Value Sales 2020-2030
Chart 177 Volume Sales 2020-2030
Chart 178 Value Sales by Category 2025
Pharmacies and E-Commerce to Reshape Purchase Habits and Value Creation
Specialised Toothpaste to Drive Value While Mouthwash Will Lead Growth
Chart 179 Analyst Insight forOral Care
Clinically Supported Innovation and Digital Education Will Help Fuel Premiumisation
Chart 180 Forecast Value Sales 2020-2030
Chart 181 Forecast Value Sales by Category 2025-2030
Top Two Players Extend Leadership through Innovation and Digital Engagement
Chart 182 Company Shares 2025
Chart 183 Brand Shares 2025
Grocery Retailers Drive Mass Sales While Pharmacies and E-Commerce Gain Ground
Chart 184 Retail Channels 2020-2025
Chart 185 Economic Context for Oral Care
Chart 186 Real Gdp Growth 2020-2030
Chart 187 Inflation 2020-2030
Chart 188 Consumer Context for Oral Care
Chart 189 Population 2020-2030
Chart 190 Consumer Expenditure 2020-2030
Chart 191 Population by Generation 2025

Skin Care in Vietnam

Key Data Insights

Robust Skin Care Growth Driven by Digital Commerce and Science-Led Innovation
Chart 192 Key Industry Trends for Skin Care
Robust Skin Care Growth Driven by Digital Commerce and Science-Led Innovation
Chart 193 Cocoon x Phuong M Chi Launch is Part of Vietnam’s Digital Skin Care Journey
Simple Purify+ Expands Clean, Science-Led Routines for Sensitive Skin
Chart 194 Unilever's New Simple Purify+ is Strong Example of Clean Reimagined Trend
Ahc Pro-Shot Aims to Deliver Clinical-Grade Options for Urban Shoppers
Chart 195 AHC Pro Shot Launches Professional Grade Set with Measurable Performance
Chart 196 Value Sales 2020-2030
Chart 197 Volume Sales 2020-2030
Chart 198 Value Sales by Category 2025
Future Growth to Be Driven by Rising Incomes and High-Performance Formulations
Facial Care to Maintain Dominance through Efficacy and Personalisation
Chart 199 Analyst Insight forSkin Care
E-Commerce Expansion and Digital Education to Shape Future of Skin Care
Chart 200 Forecast Value Sales 2020-2030
Chart 201 Forecast Value Sales by Category 2025-2030
L’Oréal Leverages Localised Innovation to Expand Lead
Chart 202 Company Shares 2025
Chart 203 Brand Shares 2025
Hasaki and Guardian Drive Omnichannel Shift as E-Commerce Surges
Pond’S Leverages Tiktok and Campus Roadshows to Boost Engagement
Chart 204 Retail Channels 2020-2025
Chart 205 Economic Context for Skin Care
Chart 206 Real Gdp Growth 2020-2030
Chart 207 Inflation 2020-2030
Chart 208 Consumer Context for Skin Care
Chart 209 Population 2020-2030
Chart 210 Consumer Expenditure 2020-2030
Chart 211 Population by Generation 2025

Sun Care in Vietnam

Key Data Insights

Multifunctional Innovation Drives Robust Growth
Chart 212 Key Industry Trends for Sun Care
Multifunctional Innovation Drives Robust Growth
Chart 213 Pond’s UV Miracle SPF50+ Broad Spectrum Sunscreen with Skin Care Benefits
Anessa and Social Commerce Campaigns Accelerate Digital Adoption and Brand Loyalty
Chart 214 Anessa Daily Gel: A Social Commerce-Driven Launch
Ahc Sets New Benchmarks with Skin-Friendly and Sustainable Sun Protection
Chart 215 AHC Broad Spectrum Sunscreen Offers Multifunctional Daily Protection
Chart 216 Value Sales 2020-2030
Chart 217 Volume Sales 2020-2030
Chart 218 Value Sales by Category 2025
Urban Youth to Drive Multifunctional Sunscreen Adoption
Sustainable Formulations and Premiumisation to Shape Future Growth
Chart 219 Analyst Insight forSun Care
Brands Set to Harness Data-Driven Engagement to Outperform in E-Commerce
Chart 220 Forecast Value Sales 2020-2030
Chart 221 Forecast Value Sales by Category 2025-2030
Anessa and La Roche-Posay Consolidate Leadership through Targeted Engagement
Chart 222 Company Shares 2025
Chart 223 Brand Shares 2025
E-Commerce Outpaces Offline Retail as Digital Habits Accelerate
Chart 224 Retail Channels 2020-2025
Chart 225 Economic Context for Sun Care
Chart 226 Real Gdp Growth 2020-2030
Chart 227 Inflation 2020-2030
Chart 228 Consumer Context for Sun Care
Chart 229 Population 2020-2030
Chart 230 Consumer Expenditure 2020-2030
Chart 231 Population by Generation 2025

Premium Beauty and Personal Care in Vietnam

Key Data Insights

Efficacy and Shifting Consumer Priorities Drive Growth
Chart 232 Key Industry Trends for Premium Beauty and Personal Care
Efficacy and Shifting Consumer Priorities Drive Growth
Ingredient-Led Skin Care Achieves the Highest Share of Wallet
Shopee and Tiktok Creators Drive Digital-First Beauty Discovery
Chart 233 Platform-First Launch for La Roche-Posay Anthelios UVAir
Chart 234 Value Sales 2020-2030
Chart 235 Value Sales by Category 2025
Robust Future Growth to Be Fuelled by Social Commerce and Increased Purchasing Power
Premium Skin Care and Sun Care to Be Driven by Healthy Ageing Trends
Chart 236 Analyst Insight forPremium Beauty and Personal Care
Tiktok Shop and Live Streaming Will Reshape Product Discovery and Loyalty
Chart 237 Forecast Value Sales 2020-2030
Chart 238 Forecast Value Sales by Category 2025-2030
L’Oréal Leverages Digital Launches to Widen Its Lead
Chart 239 Company Shares 2025
Chart 240 Brand Shares 2025
Chart 241 Economic Context for Premium Beauty and Personal Care
Chart 242 Real Gdp Growth 2020-2030
Chart 243 Inflation 2020-2030
Chart 244 Consumer Context for Premium Beauty and Personal Care
Chart 245 Population 2020-2030
Chart 246 Consumer Expenditure 2020-2030
Chart 247 Population by Generation 2025

Mass Beauty and Personal Care in Vietnam

Key Data Insights

Consumers Seek Multi-Benefit Solutions Especially in Value-Driven Skin and Hair Care
Chart 248 Key Industry Trends for Mass Beauty and Personal Care
Consumers Seek Multi-Benefit Solutions Especially in Value-Driven Skin and Hair Care
Unilever Advances Science-Backed Scalp Care to Meet Family Needs
Chart 249 Clear Offers Science-Backed, Multi-Benefit Scalp Care in Vietnam
Promotions and Larger Pack Sizes Drive Value-Led Purchasing
Chart 250 Value Sales 2020-2030
Chart 251 Value Sales by Category 2025
Macroeconomic Drivers and the Expansion of Mass Skin Care
Adapting to New Advertising Legislation
Chart 252 Analyst Insight forMass Beauty and Personal Care
The Impact of Digital Marketing and Wellness Trends
Chart 253 Forecast Value Sales 2020-2030
Chart 254 Forecast Value Sales by Category 2025-2030
Unilever and L’Oréal Retain Lead as Digital and Product Innovation Reshape the Landscape
Chart 255 Company Shares 2025
Chart 256 Brand Shares 2025
Chart 257 Economic Context for Mass Beauty and Personal Care
Chart 258 Real Gdp Growth 2020-2030
Chart 259 Inflation 2020-2030
Chart 260 Consumer Context for Mass Beauty and Personal Care
Chart 261 Population 2020-2030
Chart 262 Consumer Expenditure 2020-2030
Chart 263 Population by Generation 2025

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The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Body Mists
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Body Mists
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming Body Care
        • Mass Firming Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Body Mists
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Body Mists
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.

See all of our definitions
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