Competitive Landscape
Karmarts Expands Influence as Investment Fuels Youth-Driven Innovation
The landscape for colour cosmetics remains fragmented, with the largest player, L'Oréal Thailand Co Ltd, holding a 10% value share in 2025, and the next biggest, Elca (Thailand) Co Ltd, back on a 5% share. The top five players' combined share is only just over a quarter of sales, highlighting the competitive intensity and the multitude of active brands.
La Glace and Srichand Drive Sales with Social Commerce and Hybrid Launches
The period from late 2024 and into 2025 was marked by a wave of innovative product launches that integrate skin care science with influencer-driven marketing, directly impacting competitive dynamics. Srichand expanded its Skinology platform with the In-Skin Phyto Camellia PDRN series, introducing vegan, PDRN-based hybrid products priced between THB269 and THB455, and supported by a high-profile campaign in collaboration with celebrity BamBam.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Thailand - Category analysis
Key Data Insights
Hybrid Make-Up Launches Accelerate Premiumisation and Value Growth
Hybrid Make-Up Launches Accelerate Premiumisation and Value Growth
Asian Brand Collaborations and Live Selling Drive Rapid Adoption
Gen Alpha’S Early Entry Sparks Safety-Led Innovation and Scrutiny
Hybrid Claims and Climate-Adaptive Design to Reshape Consumer Expectations
Tiktok Shoppertainment and Accessory-Led Formats Will Accelerate Product Cycles
Thai Brands and Regional Collaborations to Accelerate Innovation and Inclusivity
Karmarts Expands Influence as Investment Fuels Youth-Driven Innovation
La Glace and Srichand Drive Sales with Social Commerce and Hybrid Launches
Tiktok Shop Reshapes Sales as Offline Leaders Adapt
Beautrium Leverages C-Beauty and Quick Commerce to Drive Growth
Beauty and Personal Care in Thailand - Industry Overview
Hybrid Sun Care Launches Drive Consumer Daily Routines
Key Data Insights
Hybrid Sun Care Launches Drive Consumer Daily Routines
Srichand Leverages Vegan Actives to Build T-Beauty Identity
Digital Shoppertainment Accelerates Brand-Consumer Engagement
Brands to Innovate with Climate-Adapted Benefits to Boost Daily Relevance
Shoppertainment and Social Commerce Reshape Digital Discovery and Conversion
L’Oréal Thailand Strengthens Its Lead
Emerging Local Brands Disrupt with Science-Led Launches
Watsons and Boots Drive In-Store Trials as E-Commerce Makes Gains
Tiktok Shop and Shopee Accelerate Digital Beauty Engagement
Watsons and Tiktok Shop Shape Omnichannel Beauty Strategies
Country Reports Disclaimer
The following categories and subcategories are included:
Colour Cosmetics
-
-
- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
-
- Premium Eye Shadow
- Mass Eye Shadow
-
- Premium Mascara
- Mass Mascara
-
- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
-
-
-
- Premium BB/CC Creams
- Mass BB/CC Creams
-
- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
-
- Premium Foundation/Concealer
- Mass Foundation/Concealer
-
- Premium Powder
- Mass Powder
-
- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
-
-
-
- Premium Lip Gloss
- Mass Lip Gloss
-
- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
-
- Premium Lipstick
- Mass Lipstick
-
- Premium Other Lip Products
- Mass Other Lip Products
-
-
-
- Premium Nail Polish
- Mass Nail Polish
-
- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
-
- Premium Polish Remover
- Mass Polish Remover
-
- Premium Other Nail Products
- Mass Other Nail Products
-
-
- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!