COMPETITIVE LANDSCAPE
Philips and Braun consolidate their leadership
Personal care appliances in Saudi Arabia is concentrated, with the top two players, United Yousef M Naghi Co Ltd (Philips) and Ahmed Al Naghi Co Ltd (Braun), together holding almost 50% of retail volume sales; Philips held 30% and Braun 20%. The combined share of the top two players increased marginally between 2020 and 2025.
New product launches aim to reshape the competitive dynamics
There have been significant product launches that are expected to impact the competitive landscape in the forecast period. In May 2025, JIMMY, in partnership with Amit Trading Co, launched its F-Series smart hair dryers and grooming devices in Saudi Arabia.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Sales of personal care appliances surge, driven by youth population and wellness trends
Health focus and rising disposable incomes drive growth
Hair care appliances leads sales as consumers value grooming and wellness
Oral care appliances sees rapid growth due to the health and wellness trend
Social media influencers drive sales of personal care appliances in Saudi Arabia
Smart wellness tech to drive premiumisation and consumer loyalty
Hair care appliances will maintain the highest share, despite growth for oral care appliances
Influencer marketing and health focus likely to shape future developments
Philips and Braun consolidate their leadership
New product launches aim to reshape the competitive dynamics
Offline retail channels dominate personal care appliances
Retail e-commerce sees a rising share due to wide product range and online demonstrations
Influencer marketing and experiential retail shape future trends
Smart technology drives premiumisation and innovation
Consumer Appliances in Saudi Arabia - Industry Overview
Consumer appliances thrives, driven by Vision 2030 and demand for smart products
Strong demand driven by economic growth and Vision 2030
Air conditioners grows rapidly from an already high base in 2025
Smart integration drives growth for consumer appliances
Sustainability expected to drive continued growth
Air conditioners to remain dominant in value terms, while air purifiers shows growth potential
Smart technology expected to shape business strategies
Players in small appliances maintain their leading positions overall
Emerging players and strategic moves shape the industry
Offline retail dominates due to in-store expertise and product comparison
Retail e-commerce drives sales of small appliances with competitive pricing
Experiential retail and DTC concepts reshape the retail landscape
Energy-efficient appliances drive premiumisation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
-
- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!