COMPETITIVE LANDSCAPE
Dreame gains ground with innovative hair care appliances
In 2025, the competitive landscape of personal care appliances in Singapore remained fairly consolidated, with the top players - Philips Electronics Singapore Pte Ltd with 22% retail volume share, Procter & Gamble (S) Pte Ltd (15%) and Beste (S) Pte Ltd (14%) – retaining their positions from the previous year. Philips Electronics maintained its overall lead due to broad coverage across body shavers, oral care, and hair care appliances, as well as strong distribution, including national retail chains and e-commerce platforms.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Singapore - Category analysis
KEY DATA FINDINGS
Personal care appliances thrive on advanced, affordable products and health trends
Influencers drive sales growth through social media campaigns
How multifunctional and compact appliances meet Singaporeans’ needs
How budget-friendly personal care appliances are disrupting the market
Increasing health consciousness to drive demand for advanced products
Connecting with Gen Z: Influencer marketing and seasonal sales in personal care appliances
Consumers to further embrace multifunctional grooming devices for convenience and efficiency
Dreame gains ground with innovative hair care appliances
E-commerce remains leading distribution channel overall
Consumer Appliances in Singapore - Industry Overview
Unlocking growth in consumer appliances with innovation and smart strategies
Growth of consumer appliances driven by urban lifestyles and technology
Smart and AI-powered features become mainstream
Multifunctionality and compact design reshape appliance landscape
Solid growth to be driven by smart and energy-efficient appliances
Technological innovation to drive growth across the industry
Singapore's evolving lifestyles: Shaping appliance segmentation and personalisation
Leading companies maintain positions through breadth and innovation
Appliances and electronics specialists drive offline sales
Retail e-commerce gains ground, driven by convenience and competitive pricing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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