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Urbanisation drives demand but affordability remains key
Busier lifestyles are boosting demand for cooking ingredients and meals in Tunisia, as urban, young, working consumers increasingly prioritise convenience and time-saving solutions that are compatible with their hectic schedules. Health and wellness is an emerging trend, but affordability remains a key consideration, with promotions and discounts continuing to influence purchasing decisions. Small local grocers remains the dominant channel, while discounter Aziza is attracting cost-conscious shoppers with its competitively-priced private label offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Tunisia?
- Which are the leading brands in Cooking Ingredients and Meals in Tunisia?
- How are products distributed in Cooking Ingredients and Meals in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Tunisia
Urbanisation drives demand but affordability remains key
KEY TRENDS
Rising prices limit demand
Health and wellness is emerging trend
Growing demand for convenient meal solutions
Modernisation and convenience to drive growth
Continued focus on everyday value
Private label will gain traction
Lesieur Cristal SA leads sales as the OCT loses ground
Dr Oetker Gias Sarl gains traction with Vanoise Ma Créme à Tartiner
Small local grocers continue to dominate distribution
Discounters is fastest growing channel
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Edible Oils in Tunisia
KEY DATA FINDINGS
Edible oils retain central role
Robust performance for edible oils
Corn oil and sunflower oil drive value growth
Declining subsidies and other government initiatives will support long-term growth
Rising health consciousness will drive demand for sunflower oil
Product innovation will stimulate consumer interest
Lesieur Cristal SA maintains leadership
GIAS gains ground with Nejma brand
Small local grocers continue to play central role
Discounters gain popularity
Table 13 Sales of Edible Oils by Category: Volume 2020-2025
Table 14 Sales of Edible Oils by Category: Value 2020-2025
Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
Meals and Soups in Tunisia
KEY DATA FINDINGS
Urban convenience sustains demand
Rising prices drive value growth amid stagnant demand
Convenience and local flavour innovation boost value growth in ready meals
Busy lifestyles and rising prices will drive growth but urban restaurant delivery services could impede further development
Health and wellness will remain minor focus
Limited innovation anticipated
Maghreb Food SA leads highly fragmented category
Société Des Conserves Modernes du Cap Bon’s affordable offerings appeal to price-sensitive consumers
Small local grocers remains leading channel
Discounter Aziza gains ground
Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
Table 25 Sales of Meals and Soups by Category: Value 2020-2025
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 28 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 29 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 30 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 31 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 32 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 33 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 34 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
Sauces, Dips and Condiments in Tunisia
KEY DATA FINDINGS
Urban convenience drives demand
Rising prices and lifestyle changes shape demand
Ketchup leads growth
Mixed outlook for sauces, dips and condiments
Health and wellness will remain a niche, yet growing trend
Imported and international brands to drive product innovation
SICAM maintains leadership
SOCCOBA expands from low base
Small local grocers remains leading channel
Azia drives dynamism for discounters
Table 35 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 36 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 37 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 38 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 39 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
Table 40 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 41 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
Table 42 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
Table 43 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 45 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 46 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
Sweet Spreads in Tunisia
KEY DATA FINDINGS
Urbanisation and growth of modern retail fuel growth
Urbanisation and middle-class expansion boosts growth
Honey emerges as most dynamic category
Sweet spreads will continue to gain popularity
Health and wellness trend will gain traction
Expansion of modern distribution channels will fuel growth
Société Tunisienne de Chocolaterie et de Confiserie maintains leadership
Dr Oetker Gias Sarl is most dynamic player
Small local grocers remains leading channel, despite growing competition
Discounter Aziza shows dynamism
Table 47 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 48 Sales of Sweet Spreads by Category: Value 2020-2025
Table 49 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 50 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 52 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 53 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 54 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 55 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 56 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 57 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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