Menswear in Brazil

January 2026
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Menswear industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Menswear industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Menswear in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Menswear in Brazil?
  • Which are the leading brands in Brazil?
  • How are products distributed in Brazil?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Menswear in Brazil?
  • Where is future growth expected to be most dynamic?

Menswear in Brazil - Category analysis

KEY DATA FINDINGS

Improving economy provides a boost to sales of menswear
Chart 1 Key Trends 2025
Chart 2 Analyst Insight
Premium brands thrive amid market polarisation
Men's outerwear drives sales with a focus on functional and stylish apparel
Reserva's football collaborations captivate male consumers
Chart 3 Reserva Connects Premium Menswear with Popular Culture Through Football
Rising disposable income growth set to fuel demand for versatile menswear
Men's outerwear set to maintain dominance with functional appeal
Sustainability and inclusivity redefine masculinity in menswear
Leading companies strengthen their presence through strategic moves
Strategic moves and product launches create new opportunities
Apparel specialists lead menswear distribution backed by an omnichannel presence
Digital channels drive growth with a focus on personalisation and convenience
Chart 4 Aramis Reinvents Menswear with AI-Powered Design and Smart Retail Strategy
No new retail concepts or collaborations expected for 2026
Sustainable practices drive innovation in menswear designs
Osklen and Reserva lead the way in sustainable menswear
Chart 5 Osklen Elevates Sustainable Menswear with ASAP Concept

Apparel and Footwear in Brazil - Industry Overview

Improving economic scenario supports growth in apparel and footwear
Chart 6 Key Trends 2025
Chart 7 Analyst Insight
Domestic indicators support discretionary spending
Riachuelo expands multi-category fashion to capture demand
Chart 8 Riachuelo Expands Multi-Category Fashion Offering to Capture Polarised Demand
Renner boosts its sales through an AI-powered omnichannel strategy
Chart 9 Renner Drives Sales Through AI-powered Omnichannel Strategy
Renner and Centauro lead omnichannel expansion
Sustainability and technology set to drive future growth
Polarisation and omnichannel strategies to shape industry
Leading brands maintain share through omnichannel strategies
Market evolution driven by mergers and technological innovation
Retail offline remains dominant despite the growth in e-commerce
E-commerce drives growth with AI-powered personalisation and resale platforms
Omnichannel strategies and technological innovation shaping the retail environment
Sustainability shaping product design and material choices
Chart 10 Osklen Introduces ASAP Concept and Eco-Conscious Collections
Innovative product design drives business growth
Chart 11 Real GDP Growth and Inflation 2020-2030
Chart 12 PEST Analysis in Brazil 2025
Chart 13 Key Insights on Consumers in Brazil 2025
Chart 14 Consumer Landscape in Brazil 2025

COUNTRY REPORTS DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Menswear

  • Men's Nightwear
      • Economy Men's Jeans
      • Standard Men's Jeans
      • Premium Men's Jeans
      • Super Premium Men's Jeans
      • Men's Jackets and Coats
      • Men's Jumpers
      • Men's Shirts
      • Men's Shorts and Trousers
      • Men's Suits
      • Men's Tops
      • Other Men's Outerwear
  • Men's Swimwear
  • Men's Underwear

Menswear

This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.

See all of our definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Menswear research and analysis database.

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