Menswear in Romania

February 2026
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Menswear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Menswear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Menswear in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Menswear in Romania?
  • Which are the leading brands in Romania?
  • How are products distributed in Romania?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Menswear in Romania?
  • Where is future growth expected to be most dynamic?

Menswear in Romania - Category analysis

KEY DATA FINDINGS

Income growth and digitalisation boost Romania’s menswear sales
Chart 1 Key Trends 2025
Zalando rolls out virtual assistant to drive sales and consumer engagement
Chart 2 Zalando Launches Virtual Assistant in Romania in 2025
Men in Romania increasingly opting for affordable basics
LPP's expanded distribution centre enhances logistics efficiency
Chart 3 LPP Romania Expands Key Distribution Centre
Primark's expansion fuels market polarisation
Chart 4 Primark Opens its Fourth Store in Romania
Consumers expected to continue to drive demand for comfort and sustainability
Men's outerwear set to remain largest category with steady growth
E-commerce and sustainability will continue to shape the future of menswear
Chart 5 Analyst Insight
H&M and LPP maintain lead through omnichannel strategies
No significant mergers or acquisitions seen in 2025
Apparel and footwear specialists consolidate lead with omnichannel presence
Retail e-commerce drives growth with extensive offerings
Rapid growth for ultra-fast-fashion

Apparel and Footwear in Romania - Industry Overview

Romanian apparel and footwear market grows through polarisation and sustainability
Chart 6 Key Trends 2025
Low-cost retailers and premium brands improve value sales amid market polarisation
Chart 7 Primark Continues its Expansion in Romania
Sustainability drives demand for eco-friendly products and upcycling
Chart 8 Roseco Turns Textile Waste into Recycled Fabrics
AI and tech innovation boosts sales through personalised experiences
Chart 9 Analyst Insight
Chart 10 E-seller Zalando Launches AI Assistants and Virtual Fitting Features
Romanians embrace sustainable and eco-friendly products as key trends
AI and technological innovation drives sales through personalised experiences
Polarisation set to remain a key trend with ultra-fast fashion and premium brands
Pepco, H&M, and LPP lead with extensive store networks
Offline retail continues to dominate sales with chained specialists, while e-commerce grows
Omnichannel strategies key to success
Chart 11 Real GDP Growth and Inflation 2020-2030
Chart 12 PEST Analysis in Romania 2025
Chart 13 Key Insights on Consumers in Romania 2025
Chart 14 Consumer Landscape in Romania 2025

COUNTRY REPORTS DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Menswear

  • Men's Nightwear
      • Economy Men's Jeans
      • Standard Men's Jeans
      • Premium Men's Jeans
      • Super Premium Men's Jeans
      • Men's Jackets and Coats
      • Men's Jumpers
      • Men's Shirts
      • Men's Shorts and Trousers
      • Men's Suits
      • Men's Tops
      • Other Men's Outerwear
  • Men's Swimwear
  • Men's Underwear

Menswear

This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.

See all of our definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Menswear research and analysis database.

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